Auto · County · Virginia
Collision repair and body shops in Harrisonburg city, VA
Competitor counts, household spending and official business counts for collision repair and body shops in Harrisonburg city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 36 out of 100: Lower middle
Ranked #982 of 1,327 scored counties
#36 of 52 scored counties in Virginia
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $16.1M
- On vehicle maintenance and repairs · $927 a household
- Spending per listing
- $2.3M
- 25% below the U.S.
- Listings per 10k households
- 4.0
- 29% above the U.S.
- Population, 2025
- 50,839
- −1.7% since 2020
See the collision repair and body shops around any address in Harrisonburg city
The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle maintenance and repairs in Harrisonburg city comes to about $16.1M a year: $927 per household, 3% below the U.S. average. That works out to $2.3M per shop, 25% below the U.S. figure of $3.1M. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops.
There are 7 collision repair and body shops on map listings in Harrisonburg city as of September 2026. One of them (14%) is a chain location, against 14% across the U.S. Per 10,000 households, that is 4.0, 29% above the U.S. rate of 3.1.
Official counts show 4 businesses with payroll classed as automotive body, paint and interior repair in Harrisonburg city in 2023. That is one for every 4,340 households, against one for every 3,689 across the U.S.
Between 2020 and 2025, the population of Harrisonburg city declined 1.7%, against +3.1% for the U.S. The Groundwork market score for collision repair and body shops in Harrisonburg city is 36 (lower middle), #982 of 1,327 scored counties and #36 of 52 scored counties in Virginia.
How Harrisonburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Harrisonburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.0 | 2.5 | 3.1 |
| Spending per listing | $2.3M | $3.9M | $3.1M |
| Households per official establishment | 4,340 | 4,277 | 3,689 |
| Official establishment growth, 2019–2023 | n/a | +0.6% | −0.8% |
| Population growth, 2020–2025 | −1.7% | +2.8% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $927 | $968 | $958 |
| Median household income | $62,254 | $93,170 | $80,734 |
| Groundwork market score | 36 | 70 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 4
- Employees, 2023
- 35
- Annual payroll, 2023
- $2.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as automotive body, paint and interior repair in Harrisonburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Harrisonburg city
- Population, 2025 estimate
- 50,839−1.7% since 2020
- Households
- 17,360
- Median age
- 31.4
- Homes lived in by their owners
- 39%
- Vehicles per household
- 2.0
- Land area
- 17 sq. mi.
- People per square mile
- 2,964
- Median household income
- $62,254+33.4% vs. 2015–2019, before inflation
- Average household income
- $82,014
- Median home value
- $299,100
- Jobs located here
- 34,193
- Daytime population
- 64,079Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harrisonburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.
Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCollision repair and body shops across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for collision repair and body shops, numbered among those based in Virginia, with Harrisonburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chesterfield County, VA | 86 | 24 | 1.7 | $6.2M | +8.7% | #28 of 1,327 |
| 2Frederick County, VA | 86 | 8 | 2.3 | $4.9M | +8.8% | #30 of 1,327 |
| 3Fauquier County, VA | 83 | 7 | 2.6 | $4.7M | +4.8% | #42 of 1,327 |
| 4Albemarle County, VA | 82 | 8 | 1.7 | $5.6M | +5.1% | #50 of 1,327 |
| 5Augusta County, VA | 81 | 5 | 1.6 | $6.7M | +1.8% | #56 of 1,327 |
| 6Suffolk city, VA | 81 | 8 | 2.1 | $4.7M | +10.4% | #61 of 1,327 |
| 7Spotsylvania County, VA | 80 | 16 | 3.0 | $3.8M | +10.5% | #73 of 1,327 |
| 8Loudoun County, VA | 79 | 38 | 2.7 | $4.3M | +6.4% | #81 of 1,327 |
| 9Henrico County, VA | 73 | 26 | 1.9 | $4.9M | +2.3% | #152 of 1,327 |
| 10Prince William County, VA | 73 | 42 | 2.7 | $4.2M | +4.2% | #156 of 1,327 |
| 36Harrisonburg city, VA | 36 | 7 | 4.0 | $2.3M | −1.7% | #982 of 1,327 |
Other business types in Harrisonburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care11
- Auto repair shops13
- Collision repair and body shops36
- Car washes and detailing12
- Tire shops23
- Oil change and quick lube
- Gas stations54
- Insurance agencies32
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many collision repair and body shops are in Harrisonburg city, VA?
As of September 2026, map listings count 7 collision repair and body shops in Harrisonburg city. One of them (14%) is a chain location. The listings count collision repair and auto body shops. Official counts show 4 businesses with payroll classed as automotive body, paint and interior repair in 2023.
How much do households in Harrisonburg city, VA spend on vehicle maintenance and repairs?
About $16.1M a year, or $927 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 7 collision repair and body shops on map listings, it comes to $2.3M per shop. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade. It is estimated from the incomes of the 17,360 households in Harrisonburg city and national spending patterns by income.
How does Harrisonburg city, VA compare with the U.S. for collision repair and body shops?
Harrisonburg city has 4.0 collision repair and body shops per 10,000 households, 29% above the U.S. rate of 3.1. Spending per shop is $2.3M, 25% below the U.S. figure of $3.1M. At the U.S. ratio of collision repair and body shops to household spending, Harrisonburg city would have about 5, against 7 on map listings. There is one business with payroll in the industry for every 4,340 households, against one for every 3,689 across the U.S.
How fast is Harrisonburg city, VA growing?
Population estimates put Harrisonburg city at 50,839 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 17,360 households. Median household income in Harrisonburg city is $62,254, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harrisonburg city scores 36 for collision repair and body shops (lower middle), #982 of 1,327 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harrisonburg city. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for collision repair and body shops · All 56 business types in Harrisonburg city
Screening a site or an acquisition in Harrisonburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.