Clothing and laundry · County · Virginia
Clothing, shoe and laundry businesses in Harrisonburg city, VA
Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in Harrisonburg city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 13 out of 100: Low
Ranked #2,176 of 2,210 scored counties
#86 of 89 scored counties in Virginia
- Listings
- 64
- 30 chain locations (47%)
- Official establishments
- 39
- +2.6% since 2019
- Household spending a year
- $30.1M
- On clothing, shoes and related services · $1,734 a household
- Spending per listing
- $470K
- 47% below the U.S.
- Listings per 10k households
- 36.9
- 58% above the U.S.
- Population, 2025
- 50,839
- −1.7% since 2020
See the clothing, shoe and laundry businesses around any address in Harrisonburg city
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Harrisonburg city scores 13 (low) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #2,176 of 2,210 scored counties and #86 of 89 scored counties in Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 64 clothing, shoe and laundry businesses in Harrisonburg city. Of those, 30 are chain locations, or 47%, against 37% across the U.S. That comes to 36.9 for every 10,000 households, 58% above the U.S. rate of 23.3.
Household spending on clothing, shoes and related services in Harrisonburg city comes to about $30.1M a year: $1,734 per household, 16% below the U.S. average. Spread across 64 clothing, shoe and laundry businesses, that is $470K per business, 47% below the U.S. figure of $880K.
The official count of businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in Harrisonburg city was 39 in 2023, up 2.6% from 2019. That is one for every 445 households, against one for every 1,008 across the U.S. Population estimates put the population change in Harrisonburg city from 2020 to 2025 at −1.7%, against +3.1% for the U.S.
How Harrisonburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Harrisonburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 36.9 | 19.4 | 23.3 |
| Spending per listing | $470K | $1.1M | $880K |
| Households per official establishment | 445 | 1,045 | 1,008 |
| Official establishment growth, 2019–2023 | +2.6% | −14.1% | −12.0% |
| Population growth, 2020–2025 | −1.7% | +2.8% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,734 | $2,176 | $2,055 |
| Median household income | $62,254 | $93,170 | $80,734 |
| Groundwork market score | 13 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38 → 39+2.6% over the period
- Employees, 2023
- 480
- Annual payroll, 2023
- $8.9M
- One-person businesses, 2023
- 30Businesses with no payroll
- Map listings, September 2026
- 6430 chain locations
- Listings at the U.S. rate for this spending
- 34The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Harrisonburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Harrisonburg city
- Population, 2025 estimate
- 50,839−1.7% since 2020
- Households
- 17,360
- Median age
- 31.4
- Homes lived in by their owners
- 39%
- Vehicles per household
- 2.0
- Land area
- 17 sq. mi.
- People per square mile
- 2,964
- Median household income
- $62,254+33.4% vs. 2015–2019, before inflation
- Average household income
- $82,014
- Median home value
- $299,100
- Jobs located here
- 34,193
- Daytime population
- 64,079Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harrisonburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for clothing, shoe and laundry businesses, numbered among those based in Virginia, with Harrisonburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Frederick County, VA | 96 | 17 | 4.8 | $4.5M | +8.8% | #2 of 2,210 |
| 2King George County, VA | 96 | 7 | 6.9 | $3.4M | +10.5% | #3 of 2,210 |
| 3Caroline County, VA | 93 | 5 | 4.2 | $4.8M | +11.3% | #8 of 2,210 |
| 4Orange County, VA | 93 | 12 | 8.1 | $2.6M | +10.1% | #10 of 2,210 |
| 5Rockingham County, VA | 90 | 21 | 6.4 | $3M | +6.6% | #17 of 2,210 |
| 6Clarke County, VA | 90 | 6 | 10.2 | $2.3M | +5.4% | #19 of 2,210 |
| 7Stafford County, VA | 89 | 39 | 7.5 | $3.5M | +8.3% | #22 of 2,210 |
| 8Greene County, VA | 88 | 8 | 10.0 | $2.1M | +6.6% | #34 of 2,210 |
| 9Isle of Wight County, VA | 88 | 18 | 11.4 | $1.8M | +6.7% | #39 of 2,210 |
| 10Fauquier County, VA | 87 | 30 | 11.2 | $2.3M | +4.8% | #48 of 2,210 |
| 86Harrisonburg city, VA | 13 | 64 | 36.9 | $470K | −1.7% | #2,176 of 2,210 |
Other business types in Harrisonburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry13
- Clothing and shoe stores15
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in Harrisonburg city, VA?
There are 64 clothing, shoe and laundry businesses on map listings in Harrisonburg city as of September 2026. 30 of them (47%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 39 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, up 2.6% from 2019. Official counts also show 30 one-person businesses without payroll.
How much do households in Harrisonburg city, VA spend on clothing, shoes and related services?
About $30.1M a year, or $1,734 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 64 clothing, shoe and laundry businesses on map listings, it comes to $470K per business. It is estimated from the incomes of the 17,360 households in Harrisonburg city and national spending patterns by income.
How does Harrisonburg city, VA compare with the U.S. for clothing, shoe and laundry businesses?
Harrisonburg city has 36.9 clothing, shoe and laundry businesses per 10,000 households, 58% above the U.S. rate of 23.3. Spending per business is $470K, 47% below the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, Harrisonburg city would have about 34, against 64 on map listings. There is one business with payroll in the industry for every 445 households, against one for every 1,008 across the U.S. The official count rose 2.6% from 2019 to 2023, against −12.0% for the U.S.
How fast is Harrisonburg city, VA growing?
Population estimates put Harrisonburg city at 50,839 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 17,360 households. Median household income in Harrisonburg city is $62,254, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harrisonburg city scores 13 for clothing, shoe and laundry businesses (low), #2,176 of 2,210 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harrisonburg city. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Harrisonburg city
Screening a site or an acquisition in Harrisonburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.