Real estate · County · Virginia
Real estate agents and brokers in Harrisonburg city, VA
The real estate agents and brokers in Harrisonburg city, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #2,154 of 2,176 scored counties
#95 of 97 scored counties in Virginia
- Listings
- 83
- 4 chain locations (5%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $244.9M
- On rent and homeowner costs · $14,108 a household
- Housing spending per listing (U.S. = 100)
- 54
- 46% below the U.S.
- Listings per 10k households
- 47.8
- 56% above the U.S.
- Population, 2025
- 50,839
- −1.7% since 2020
See the real estate agents and brokers around any address in Harrisonburg city
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For real estate agents and brokers, Harrisonburg city has a Groundwork market score of 21 (low): #2,154 of 2,176 scored counties and #95 of 97 scored counties in Virginia. That puts it in the bottom quarter of counties.
Households in Harrisonburg city spend about $244.9M a year on rent and homeowner costs, or $14,108 per household, 15% below the U.S. average. Housing spending per office is 46% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
There are 83 real estate agents and brokers on map listings in Harrisonburg city as of September 2026. Of those, 4 are chain locations, or 5%, against 4% across the U.S. That is 47.8 per 10,000 households, 56% above the U.S. rate of 30.6.
Official counts show 19 businesses with payroll classed as offices of real estate agents and brokers in Harrisonburg city in 2023. That is one for every 914 households, against one for every 788 across the U.S. Population estimates show Harrisonburg city declined 1.7% from 2020 to 2025, against +3.1% for the U.S.
How Harrisonburg city compares
The same measures for Virginia and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Harrisonburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 47.8 | 33.5 | 30.6 |
| Housing spending per listing (U.S. = 100) | 54 | 92 | 100 |
| Households per official establishment | 914 | 791 | 788 |
| Official establishment growth, 2019–2023 | n/a | +21.7% | +20.1% |
| Population growth, 2020–2025 | −1.7% | +2.8% | +3.1% |
| Spending per household on rent and homeowner costs | $14,108 | $16,844 | $16,661 |
| Median household income | $62,254 | $93,170 | $80,734 |
| Groundwork market score | 21 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 16 → 19
- Employees, 2023
- 86
- Annual payroll, 2023
- $5.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 834 chain locations
- Listings at the U.S. rate for this spending
- 45The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in Harrisonburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Harrisonburg city
- Population, 2025 estimate
- 50,839−1.7% since 2020
- Households
- 17,360
- Median age
- 31.4
- Homes lived in by their owners
- 39%
- Vehicles per household
- 2.0
- Land area
- 17 sq. mi.
- People per square mile
- 2,964
- Median household income
- $62,254+33.4% vs. 2015–2019, before inflation
- Average household income
- $82,014
- Median home value
- $299,100
- Jobs located here
- 34,193
- Daytime population
- 64,079Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harrisonburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for real estate agents and brokers, numbered among those based in Virginia, with Harrisonburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Caroline County, VA | 88 | 12 | 10.0 | 291 | +11.3% | #3 of 2,176 |
| 2King William County, VA | 86 | 5 | 6.8 | 423 | +9.5% | #4 of 2,176 |
| 3Frederick County, VA | 79 | 19 | 5.4 | 578 | +8.8% | #30 of 2,176 |
| 4Rockingham County, VA | 79 | 18 | 5.5 | 514 | +6.6% | #32 of 2,176 |
| 5Prince George County, VA | 79 | 8 | 6.2 | 468 | +2.0% | #33 of 2,176 |
| 6New Kent County, VA | 74 | 15 | 16.2 | 203 | +21.2% | #112 of 2,176 |
| 7Culpeper County, VA | 70 | 41 | 21.7 | 142 | +9.3% | #225 of 2,176 |
| 8Pulaski County, VA | 69 | 11 | 7.6 | 338 | −0.6% | #234 of 2,176 |
| 9Fluvanna County, VA | 69 | 11 | 10.6 | 284 | +6.2% | #238 of 2,176 |
| 10Amherst County, VA | 69 | 12 | 9.5 | 278 | +2.1% | #240 of 2,176 |
| 95Harrisonburg city, VA | 21 | 83 | 47.8 | 54 | −1.7% | #2,154 of 2,176 |
Other business types in Harrisonburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate16
- Real estate agents and brokers21
- Property management17
- Mortgage brokers and lenders7
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in Harrisonburg city, VA?
As of September 2026, map listings count 83 real estate agents and brokers in Harrisonburg city. 4 of them (5%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 19 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in Harrisonburg city, VA spend on rent and homeowner costs?
About $244.9M a year, or $14,108 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). For the 83 real estate agents and brokers on map listings, housing spending per office is 46% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 17,360 households in Harrisonburg city and national spending patterns by income.
How does Harrisonburg city, VA compare with the U.S. for real estate agents and brokers?
Harrisonburg city has 47.8 real estate agents and brokers per 10,000 households, 56% above the U.S. rate of 30.6. The index of housing spending per office is 54, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Harrisonburg city would have about 45, against 83 on map listings. There is one business with payroll in the industry for every 914 households, against one for every 788 across the U.S.
How fast is Harrisonburg city, VA growing?
Population estimates put Harrisonburg city at 50,839 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 17,360 households. Median household income in Harrisonburg city is $62,254, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harrisonburg city scores 21 for real estate agents and brokers (low), #2,154 of 2,176 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harrisonburg city. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in Harrisonburg city
Screening a site or an acquisition in Harrisonburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.