Groundwork

Clothing and laundry · County · Michigan

Clothing, shoe and laundry businesses in Newaygo County, MI

The clothing, shoe and laundry businesses in Newaygo County, MI, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 70 out of 100: Upper middle

Ranked #365 of 2,210 scored counties
#10 of 71 scored counties in Michigan

Listings
16
2 chain locations (13%)
Official establishments
10
Businesses with payroll, 2023
Household spending a year
$34.9M
On clothing, shoes and related services · $1,776 a household
Spending per listing
$2.2M
2.5 times the U.S.
Listings per 10k households
8.1
65% below the U.S.
Population, 2025
51,622
+3.1% since 2020

See the clothing, shoe and laundry businesses around any address in Newaygo County

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 16 clothing, shoe and laundry businesses in Newaygo County. Chain locations make up 13% of them, against 37% across the U.S. Per 10,000 households, that is 8.1, 65% below the U.S. rate of 23.3.

At $1,776 per household (14% below the U.S. average), households in Newaygo County spend about $34.9M a year on clothing, shoes and related services. That works out to $2.2M per business, 2.5 times the U.S. figure of $880K.

Official counts show 10 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in Newaygo County in 2023. That is one for every 1,965 households, against one for every 1,008 across the U.S. Official counts also show 23 one-person businesses without payroll.

Population estimates show Newaygo County grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%). Newaygo County scores 70 (upper middle) on the Groundwork market score for clothing, shoe and laundry businesses, ranking #365 of 2,210 scored counties and #10 of 71 scored counties in Michigan. That puts it in the top quarter of counties.

How Newaygo County compares

The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Newaygo County, MI compared with Michigan and the U.S.
MeasureNewaygo CountyMichiganU.S.
Listings per 10k households8.119.723.3
Spending per listing$2.2M$1M$880K
Households per official establishment1,9651,2251,008
Official establishment growth, 2019–2023n/a−13.5%−12.0%
Population growth, 2020–2025+3.1%+0.6%+3.1%
Spending per household on clothing, shoes and related services$1,776$1,975$2,055
Median household income$63,304$72,875$80,734
Groundwork market score7052

Official counts and lending

Businesses

Official establishments, 2019 to 2023
11 → 10
Employees, 2023
45
Annual payroll, 2023
$580K
One-person businesses, 2023
23Businesses with no payroll
Map listings, September 2026
162 chain locations
Listings at the U.S. rate for this spending
40The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in Newaygo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Newaygo County

Population, 2025 estimate
51,622+3.1% since 2020
Households
19,651
Median age
42.9
Homes lived in by their owners
87%
Vehicles per household
2.0
Land area
839 sq. mi.
People per square mile
61
Median household income
$63,304+25.8% vs. 2015–2019, before inflation
Average household income
$79,003
Median home value
$186,700
Jobs located here
10,466
Daytime population
41,120Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Newaygo County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing, shoes and laundry across Michigan

Every Michigan market ranked →

The highest-scoring counties in Michigan for clothing, shoe and laundry businesses, numbered among those based in Michigan, with Newaygo County marked.

Top counties in Michigan

Counties in Michigan ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Clinton County, MI87165.1$4.2M+1.6%#40 of 2,210
2Barry County, MI85166.5$3M+2.2%#65 of 2,210
3Lapeer County, MI81298.3$2.4M+1.0%#117 of 2,210
4Monroe County, MI78589.2$2.2M+0.7%#168 of 2,210
5Allegan County, MI765712.5$1.6M+2.1%#214 of 2,210
6Montcalm County, MI752811.4$1.5M+4.1%#243 of 2,210
7Cass County, MI73178.0$2.4M+0.2%#283 of 2,210
8Shiawassee County, MI72269.2$2M−0.4%#308 of 2,210
9Ionia County, MI70114.7$4M−0.5%#359 of 2,210
10Newaygo County, MI70168.1$2.2M+3.1%#365 of 2,210

Other business types in Newaygo County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in Newaygo County, MI?

Newaygo County has 16 clothing, shoe and laundry businesses on map listings as of September 2026. 2 of them (13%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 10 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Another 23 one-person businesses have no payroll, by official counts.

How much do households in Newaygo County, MI spend on clothing, shoes and related services?

About $34.9M a year, or $1,776 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 16 clothing, shoe and laundry businesses on map listings, it comes to $2.2M per business. It is estimated from the incomes of the 19,651 households in Newaygo County and national spending patterns by income.

How does Newaygo County, MI compare with the U.S. for clothing, shoe and laundry businesses?

Newaygo County has 8.1 clothing, shoe and laundry businesses per 10,000 households, 65% below the U.S. rate of 23.3. Spending per business is $2.2M, 2.5 times the U.S. figure of $880K. At the national ratio of clothing, shoe and laundry businesses to household spending, Newaygo County would have about 40, against 16 on map listings. There is one business with payroll in the industry for every 1,965 households, against one for every 1,008 across the U.S.

How fast is Newaygo County, MI growing?

Population estimates put Newaygo County at 51,622 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 19,651 households. Median household income in Newaygo County is $63,304, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Newaygo County scores 70 for clothing, shoe and laundry businesses (upper middle), #365 of 2,210 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Newaygo County. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in Newaygo County

Screening a site or an acquisition in Newaygo County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.