Home services · County · Michigan
Roofing and gutter companies in Newaygo County, MI
How Newaygo County, MI compares with other counties and the U.S. for roofing and gutter companies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #763 of 1,177 scored counties
#29 of 42 scored counties in Michigan
- Listings
- 6
- 0 chain locations (0%)
- Official establishments
- 6
- Businesses with payroll, 2023
- Household spending a year
- $48.7M
- On home repairs, maintenance and insurance · $2,480 a household
- Spending per listing
- $8.1M
- 4% below the U.S.
- Listings per 10k households
- 3.1
- 14% below the U.S.
- Population, 2025
- 51,622
- +3.1% since 2020
See the roofing and gutter companies around any address in Newaygo County
The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $2,480 per household (18% below the U.S. average), households in Newaygo County spend about $48.7M a year on home repairs, maintenance and insurance. That works out to $8.1M per company, 4% below the U.S. figure of $8.5M. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies.
There are 6 roofing and gutter companies on map listings in Newaygo County as of September 2026. None of them are chain locations, against 4% across the U.S. That comes to 3.1 for every 10,000 households, 14% below the U.S. rate of 3.6.
Official counts show 6 businesses with payroll classed as roofing contractors in Newaygo County in 2023. That is one for every 3,275 households, against one for every 5,063 across the U.S.
Between 2020 and 2025, the population of Newaygo County grew 3.1%, in step with the U.S. (+3.1%). For roofing and gutter companies, Newaygo County has a Groundwork market score of 42 (lower middle): #763 of 1,177 scored counties and #29 of 42 scored counties in Michigan.
How Newaygo County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Newaygo County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.1 | 3.0 | 3.6 |
| Spending per listing | $8.1M | $9M | $8.5M |
| Households per official establishment | 3,275 | 8,009 | 5,063 |
| Official establishment growth, 2019–2023 | n/a | +24.2% | +20.4% |
| Population growth, 2020–2025 | +3.1% | +0.6% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,480 | $2,711 | $3,018 |
| Median household income | $63,304 | $72,875 | $80,734 |
| Groundwork market score | 42 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6
- Employees, 2023
- 63
- Annual payroll, 2023
- $4.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 60 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as roofing contractors in Newaygo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Newaygo County
- Population, 2025 estimate
- 51,622+3.1% since 2020
- Households
- 19,651
- Median age
- 42.9
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.0
- Land area
- 839 sq. mi.
- People per square mile
- 61
- Median household income
- $63,304+25.8% vs. 2015–2019, before inflation
- Average household income
- $79,003
- Median home value
- $186,700
- Jobs located here
- 10,466
- Daytime population
- 41,120Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Newaygo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.
Or open the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRoofing and gutters across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for roofing and gutter companies, numbered among those based in Michigan, with Newaygo County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Midland County, MI | 72 | 7 | 2.0 | $14M | +0.3% | #132 of 1,177 |
| 2Oakland County, MI | 71 | 174 | 3.3 | $9.7M | +1.2% | #150 of 1,177 |
| 3Monroe County, MI | 70 | 14 | 2.2 | $12.3M | +0.7% | #158 of 1,177 |
| 4Washtenaw County, MI | 66 | 52 | 3.5 | $8.8M | −0.4% | #229 of 1,177 |
| 5Clinton County, MI | 65 | 8 | 2.5 | $11.6M | +1.6% | #244 of 1,177 |
| 6Marquette County, MI | 64 | 5 | 1.8 | $14.1M | +2.3% | #270 of 1,177 |
| 7Wayne County, MI | 63 | 111 | 1.6 | $15.8M | −1.1% | #298 of 1,177 |
| 8Macomb County, MI | 62 | 107 | 3.0 | $9.2M | +0.7% | #326 of 1,177 |
| 9Ingham County, MI | 59 | 34 | 2.9 | $8.8M | +1.7% | #386 of 1,177 |
| 10Barry County, MI | 57 | 7 | 2.9 | $9.5M | +2.2% | #427 of 1,177 |
| 29Newaygo County, MI | 42 | 6 | 3.1 | $8.1M | +3.1% | #763 of 1,177 |
Other business types in Newaygo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many roofing and gutter companies are in Newaygo County, MI?
As of September 2026, map listings count 6 roofing and gutter companies in Newaygo County. None of them are chain locations. The listings count roofers and gutter companies. Official counts show 6 businesses with payroll classed as roofing contractors in 2023.
How much do households in Newaygo County, MI spend on home repairs, maintenance and insurance?
About $48.7M a year, or $2,480 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 6 roofing and gutter companies on map listings, it comes to $8.1M per company. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade. It is estimated from the incomes of the 19,651 households in Newaygo County and national spending patterns by income.
How does Newaygo County, MI compare with the U.S. for roofing and gutter companies?
Newaygo County has 3.1 roofing and gutter companies per 10,000 households, 14% below the U.S. rate of 3.6. Spending per company is $8.1M, 4% below the U.S. figure of $8.5M. The count on map listings matches the U.S. ratio of roofing and gutter companies to household spending. There is one business with payroll in the industry for every 3,275 households, against one for every 5,063 across the U.S.
How fast is Newaygo County, MI growing?
Population estimates put Newaygo County at 51,622 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 19,651 households. Median household income in Newaygo County is $63,304, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Newaygo County scores 42 for roofing and gutter companies (lower middle), #763 of 1,177 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Newaygo County. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for roofing and gutter companies · All 56 business types in Newaygo County
Screening a site or an acquisition in Newaygo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.