Auto · County · Michigan
Insurance agencies in Missaukee County, MI
Competitor counts, household spending and official business counts for insurance agencies in Missaukee County, MI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 60 out of 100: Upper middle
Ranked #774 of 2,272 scored counties
#9 of 73 scored counties in Michigan
- Listings
- 5
- 2 chain locations (40%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $10.2M
- On vehicle insurance · $1,719 a household
- Spending per listing
- $2M
- 62% above the U.S.
- Listings per 10k households
- 8.5
- 46% below the U.S.
- Population, 2025
- 15,274
- +1.4% since 2020
See the insurance agencies around any address in Missaukee County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Missaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 5 insurance agencies in Missaukee County. Chain locations make up 40% of them, against 21% across the U.S. Per 10,000 households, that is 8.5, 46% below the U.S. rate of 15.6.
At $1,719 per household (12% below the U.S. average), households in Missaukee County spend about $10.2M a year on vehicle insurance. That is about $2M of household spending for each agency on map listings, 62% above the U.S. figure of $1.3M.
Official counts show 4 businesses with payroll classed as insurance agencies and brokerages in Missaukee County in 2023. That is one for every 1,477 households, against one for every 966 across the U.S.
Between 2020 and 2025, the population of Missaukee County grew 1.4%, slower than the U.S. (+3.1%). For insurance agencies, Missaukee County has a Groundwork market score of 60 (upper middle): #774 of 2,272 scored counties and #9 of 73 scored counties in Michigan.
How Missaukee County compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Missaukee County | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.5 | 13.5 | 15.6 |
| Spending per listing | $2M | $1.2M | $1.3M |
| Households per official establishment | 1,477 | 1,108 | 966 |
| Official establishment growth, 2019–2023 | n/a | −3.9% | −1.0% |
| Population growth, 2020–2025 | +1.4% | +0.6% | +3.1% |
| Spending per household on vehicle insurance | $1,719 | $1,558 | $1,957 |
| Median household income | $66,194 | $72,875 | $80,734 |
| Groundwork market score | 60 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 4
- Employees, 2023
- 12
- Annual payroll, 2023
- $873K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 52 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Missaukee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Missaukee County
- Population, 2025 estimate
- 15,274+1.4% since 2020
- Households
- 5,909
- Median age
- 43.4
- Homes lived in by their owners
- 85%
- Vehicles per household
- 2.0
- Land area
- 565 sq. mi.
- People per square mile
- 27
- Median household income
- $66,194+40.3% vs. 2015–2019, before inflation
- Average household income
- $83,075
- Median home value
- $170,400
- Jobs located here
- 3,625
- Daytime population
- 13,513Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Missaukee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Missaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Michigan
Every Michigan market ranked →The highest-scoring counties in Michigan for insurance agencies, numbered among those based in Michigan, with Missaukee County marked.
Top counties in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oceana County, MI | 73 | 6 | 5.8 | $3.1M | +1.7% | #374 of 2,272 |
| 2Antrim County, MI | 69 | 9 | 8.1 | $2.1M | +5.3% | #498 of 2,272 |
| 3Manistee County, MI | 68 | 6 | 5.7 | $3M | +2.3% | #516 of 2,272 |
| 4Kalkaska County, MI | 67 | 5 | 6.4 | $2.7M | +4.3% | #541 of 2,272 |
| 5Gladwin County, MI | 67 | 8 | 7.1 | $2.3M | +2.8% | #553 of 2,272 |
| 6Allegan County, MI | 63 | 42 | 9.2 | $2M | +2.1% | #686 of 2,272 |
| 7Newaygo County, MI | 63 | 20 | 10.2 | $1.7M | +3.1% | #699 of 2,272 |
| 8Barry County, MI | 61 | 24 | 9.8 | $1.9M | +2.2% | #755 of 2,272 |
| 9Missaukee County, MI | 60 | 5 | 8.5 | $2M | +1.4% | #774 of 2,272 |
| 10Cass County, MI | 58 | 18 | 8.5 | $2.1M | +0.2% | #831 of 2,272 |
Other business types in Missaukee County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Missaukee County, MI?
There are 5 insurance agencies on map listings in Missaukee County as of September 2026. 2 of them (40%) are chain locations. The listings count insurance agencies. Official counts show 4 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Missaukee County, MI spend on vehicle insurance?
About $10.2M a year, or $1,719 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 5 insurance agencies on map listings, it comes to $2M per agency. It is estimated from the incomes of the 5,909 households in Missaukee County and national spending patterns by income.
How does Missaukee County, MI compare with the U.S. for insurance agencies?
Missaukee County has 8.5 insurance agencies per 10,000 households, 46% below the U.S. rate of 15.6. Spending per agency is $2M, 62% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Missaukee County would have about 8, against 5 on map listings. There is one business with payroll in the industry for every 1,477 households, against one for every 966 across the U.S.
How fast is Missaukee County, MI growing?
Population estimates put Missaukee County at 15,274 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 5,909 households. The median household income in Missaukee County is $66,194 a year, 18% below the U.S. median of $80,734. That rose 40.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Missaukee County scores 60 for insurance agencies (upper middle), #774 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Missaukee County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Missaukee County
Screening a site or an acquisition in Missaukee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Missaukee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.