Groundwork

Fitness and classes · Metro area · Florida

Martial arts and dance studios in the Orlando-Kissimmee-Sanford, FL metro area

Competitor counts, household spending and official business counts for martial arts and dance studios in the Orlando-Kissimmee-Sanford, FL metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 33 out of 100: Lower middle

Ranked #339 of 387 scored metro areas
#21 of 22 scored metro areas based in Florida

Listings
610
49 chain locations (8%)
Official establishments
376
+16.4% since 2019
Household spending a year
$798.3M
On memberships, classes and admissions · $781 a household
Spending per listing
$1.3M
35% below the U.S.
Listings per 10k households
6.0
22% above the U.S.
Population, 2025
2,957,672
+10.3% since 2020

See the martial arts and dance studios around any address in the Orlando-Kissimmee-Sanford metro area

The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Orlando-Kissimmee-Sanford metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Orlando-Kissimmee-Sanford metro area scores 33 (lower middle) on the Groundwork market score for martial arts and dance studios, ranking #339 of 387 scored metro areas and #21 of 22 scored metro areas based in Florida. That puts it in the bottom quarter of metro areas.

At $781 per household (21% below the U.S. average), households in the Orlando-Kissimmee-Sanford metro area spend about $798.3M a year on memberships, classes and admissions. That works out to $1.3M per studio, 35% below the U.S. figure of $2M. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios.

There are 610 martial arts and dance studios on map listings in the Orlando-Kissimmee-Sanford metro area as of September 2026. Chain locations make up 8% of them, against 7% across the U.S. That comes to 6.0 for every 10,000 households, 22% above the U.S. rate of 4.9.

The official count of businesses with payroll classed as sports, recreation and fine arts instruction in the Orlando-Kissimmee-Sanford metro area was 376 in 2023, up 16.4% from 2019. That is one for every 2,719 households, against one for every 3,473 across the U.S. Since fiscal 2022, 22 SBA-backed loans worth $13.4M have gone to businesses classed as sports, recreation and fine arts instruction in the Orlando-Kissimmee-Sanford metro area. Population estimates put the population change in the Orlando-Kissimmee-Sanford metro area from 2020 to 2025 at +10.3%, faster than the U.S. (+3.1%).

How the Orlando-Kissimmee-Sanford metro area compares

The same measures for Florida and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Martial arts and dance studios in Orlando-Kissimmee-Sanford, FL metro area compared with Florida and the U.S.
MeasureOrlando-Kissimmee-Sanford metro areaFloridaU.S.
Listings per 10k households6.05.24.9
Spending per listing$1.3M$1.5M$2M
Households per official establishment2,7193,2973,473
Official establishment growth, 2019–2023+16.4%+21.6%+11.1%
Population growth, 2020–2025+10.3%+8.7%+3.1%
Spending per household on memberships, classes and admissions$781$764$983
Median household income$78,533$74,568$80,734
Groundwork market score3334

Official counts and lending

Businesses

Official establishments, 2019 to 2023
376+16.4% over the period
Employees, 2023
1,823
Annual payroll, 2023
$45.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
61049 chain locations
Listings at the U.S. rate for this spending
396The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
22
Amount
$13.4M

SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in the Orlando-Kissimmee-Sanford metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Orlando-Kissimmee-Sanford metro area

Population, 2025 estimate
2,957,672+10.3% since 2020
Households
1,022,315
Median age
39.6
Homes lived in by their owners
63%
Vehicles per household
1.8
Land area
3,494 sq. mi.
People per square mile
800
Median household income
$78,533+34.6% vs. 2015–2019, before inflation
Average household income
$106,415
Median home value
$369,800
Jobs located here
1,482,556
Daytime population
2,958,505Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Orlando-Kissimmee-Sanford metro area?

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Martial arts and dance studios across Florida

Every Florida market ranked →

The highest-scoring metro areas in Florida for martial arts and dance studios, numbered among those based in Florida, with the Orlando-Kissimmee-Sanford metro area marked.

Top metro areas in Florida

Metro areas in Florida ranked for martial arts and dance studios by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Wildwood-The Villages, FL8160.9$8.4M+21.1%#3 of 387
2Sebastian-Vero Beach-West Vero Corridor, FL67223.1$2.5M+7.7%#54 of 387
3Punta Gorda, FL65323.5$1.9M+15.5%#68 of 387
4Cape Coral-Fort Myers, FL641213.7$2.1M+14.4%#70 of 387
5Naples-Marco Island, FL62694.2$2.3M+10.6%#83 of 387
6Lakeland-Winter Haven, FL571003.5$1.8M+19.8%#123 of 387
7Homosassa Springs, FL57233.2$1.8M+11.1%#124 of 387
8Sebring, FL56143.0$1.8M+9.7%#132 of 387
9Panama City-Panama City Beach, FL56384.3$1.6M+15.7%#133 of 387
10Ocala, FL55553.3$1.7M+17.3%#141 of 387
21Orlando-Kissimmee-Sanford, FL336106.0$1.3M+10.3%#339 of 387

Other business types in the Orlando-Kissimmee-Sanford metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many martial arts and dance studios are in the Orlando-Kissimmee-Sanford, FL metro area?

As of September 2026, map listings count 610 martial arts and dance studios in the Orlando-Kissimmee-Sanford metro area. 49 of them (8%) are chain locations. The listings count martial arts and dance studios. Official counts show 376 businesses with payroll classed as sports, recreation and fine arts instruction in 2023, up 16.4% from 2019.

How much do households in the Orlando-Kissimmee-Sanford, FL metro area spend on memberships, classes and admissions?

About $798.3M a year, or $781 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 610 martial arts and dance studios on map listings, it comes to $1.3M per studio. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade. It is estimated from the incomes of the 1,022,315 households in the Orlando-Kissimmee-Sanford metro area and national spending patterns by income.

How does the Orlando-Kissimmee-Sanford, FL metro area compare with the U.S. for martial arts and dance studios?

The Orlando-Kissimmee-Sanford metro area has 6.0 martial arts and dance studios per 10,000 households, 22% above the U.S. rate of 4.9. Spending per studio is $1.3M, 35% below the U.S. figure of $2M. At the U.S. ratio of martial arts and dance studios to household spending, the Orlando-Kissimmee-Sanford metro area would have about 396, against 610 on map listings. There is one business with payroll in the industry for every 2,719 households, against one for every 3,473 across the U.S. The official count rose 16.4% from 2019 to 2023, against +11.1% for the U.S.

How fast is the Orlando-Kissimmee-Sanford, FL metro area growing?

Population estimates put the Orlando-Kissimmee-Sanford metro area at 2,957,672 people in 2025, up 10.3% since 2020, faster than the U.S. (+3.1%). It has 1,022,315 households. The median household income in the Orlando-Kissimmee-Sanford metro area is $78,533 a year, 3% below the U.S. median of $80,734. That rose 34.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Orlando-Kissimmee-Sanford metro area scores 33 for martial arts and dance studios (lower middle), #339 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Orlando-Kissimmee-Sanford metro area. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for martial arts and dance studios · All 56 business types in the Orlando-Kissimmee-Sanford metro area

Screening a site or an acquisition in the Orlando-Kissimmee-Sanford metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.