Market rankings · Wisconsin

Convenience stores in Wisconsin

Markets across Wisconsin ranked by the Groundwork market score for convenience stores, with competitor counts and household spending for each.

Listings: 1,942; 1,129 chain locations (58%)
Official establishments: 161; +25.8% since 2019
Household spending a year: $15.1B; On groceries
Listings per 10k households: 7.8; 2% below the U.S.
Spending per listing: $7.8M; In line with the U.S.
Rank among states: #19 of 51; Market score 57 · Upper middle

A site report maps the convenience stores on map listings around any address in Wisconsin by name and distance, and the spending within reach.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 1,942 convenience stores in Wisconsin. Of those, 1,129 are chain locations, or 58%, against 60% across the U.S. That is 7.8 per 10,000 households, 2% below the U.S. rate of 8.0.

At $6,105 per household (3% below the U.S. average), households in Wisconsin spend about $15.1B a year on groceries. That works out to $7.8M per store, in line with the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.

In 2023, official counts showed 161 businesses with payroll in Wisconsin classed as convenience stores, up 25.8% from 2019. That is one for every 15,400 households, against one for every 3,493 across the U.S. Across the U.S., the count rose 22.0% over the same years. Since fiscal 2022, 6 SBA-backed loans worth $3.8M have gone to businesses classed as convenience stores in Wisconsin.

Among the 50 states and DC, Wisconsin ranks #19 for convenience stores, with a Groundwork market score of 57 (upper middle). Of the 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest (83). Of the 14 scored small-town markets in or partly in Wisconsin, the Whitewater-Elkhorn area scores highest (80).

Every market in Wisconsin for convenience stores

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Numbered by Groundwork market score among the markets based in Wisconsin, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Wisconsin, ranked for convenience stores by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
Minneapolis-St. Paul-Bloomington, MN-WI	83	870	5.9	$11.3M	+2.6%	#9 of 387
1Madison, WI	83	198	6.6	$9.8M	+4.1%	#10 of 387
2Milwaukee-Waukesha, WI	73	305	4.6	$13.2M	0.0%	#44 of 387
3Kenosha, WI	72	36	5.2	$11.9M	−0.4%	#53 of 387
4Appleton, WI	63	75	7.5	$8.4M	+2.7%	#107 of 387
5Green Bay, WI	62	96	7.1	$8.7M	+2.5%	#115 of 387
6Racine-Mount Pleasant, WI	60	56	7.0	$8.8M	+0.4%	#127 of 387
7Fond du Lac, WI	60	33	7.6	$7.9M	+0.5%	#130 of 387
8Sheboygan, WI	60	38	7.6	$7.9M	0.0%	#131 of 387
9Oshkosh-Neenah, WI	60	60	8.3	$7.3M	+1.4%	#133 of 387
10Janesville-Beloit, WI	59	49	7.3	$8.2M	+1.7%	#142 of 387
11La Crosse-Onalaska, WI-MN	44	60	8.3	$7.2M	+0.4%	#235 of 387
12Wausau, WI	43	55	9.5	$6.4M	+1.0%	#245 of 387
13Eau Claire, WI	34	93	12.9	$4.7M	+2.6%	#301 of 387
Duluth, MN-WI	28	129	10.7	$5.5M	+0.2%	#328 of 387

Small-town markets

Small-town markets reaching Wisconsin, ranked for convenience stores by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Whitewater-Elkhorn, WI	80	37	8.6	$7.3M	+0.8%	#24 of 529
2Watertown-Fort Atkinson, WI	73	28	8.0	$7.7M	+0.3%	#63 of 529
3Stevens Point-Plover, WI	69	29	9.8	$6.2M	+2.2%	#97 of 529
4Manitowoc, WI	67	27	7.7	$7.6M	+0.4%	#110 of 529
5Menomonie, WI	67	17	9.7	$6.1M	+1.7%	#113 of 529
6Beaver Dam, WI	66	30	8.4	$7.2M	−0.3%	#121 of 529
7Shawano, WI	64	18	9.7	$6M	+1.4%	#140 of 529
8Platteville, WI	57	20	10.0	$5.8M	+0.9%	#213 of 529
9Sparta, WI	57	21	11.5	$5.1M	+0.6%	#216 of 529
Iron Mountain, MI-WI	53	14	9.9	$5.7M	+0.4%	#254 of 529
10Baraboo, WI	52	39	13.9	$4.4M	+1.3%	#269 of 529
11Wisconsin Rapids-Marshfield, WI	49	36	11.2	$5.2M	−0.2%	#293 of 529
12Rice Lake, WI	43	24	12.0	$4.8M	−0.5%	#351 of 529
13Marinette, WI-MI	41	34	11.6	$4.9M	+0.3%	#368 of 529

Counties

Counties in Wisconsin, ranked for convenience stores by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Ozaukee County, WI	90	10	2.6	$25.5M	+3.0%	#32 of 2,261
2Dane County, WI	90	149	5.9	$10.9M	+4.9%	#35 of 2,261
3Waukesha County, WI	89	79	4.7	$14.5M	+2.4%	#41 of 2,261
4Calumet County, WI	83	11	5.1	$12.3M	+2.9%	#117 of 2,261
5Kenosha County, WI	78	36	5.2	$11.9M	−0.4%	#217 of 2,261
6Brown County, WI	75	75	6.8	$9.1M	+2.6%	#296 of 2,261
7Washington County, WI	74	45	7.9	$8.2M	+1.8%	#322 of 2,261
8Racine County, WI	72	56	7.0	$8.8M	+0.4%	#367 of 2,261
9Rock County, WI	72	49	7.3	$8.2M	+1.7%	#372 of 2,261
10Outagamie County, WI	72	64	8.2	$7.7M	+2.6%	#376 of 2,261
11Walworth County, WI	72	37	8.6	$7.3M	+0.8%	#379 of 2,261
12Pierce County, WI	72	14	8.8	$7.2M	+3.1%	#380 of 2,261
13Fond du Lac County, WI	71	33	7.6	$7.9M	+0.5%	#406 of 2,261
14Sheboygan County, WI	71	38	7.6	$7.9M	0.0%	#407 of 2,261
15Winnebago County, WI	71	60	8.3	$7.3M	+1.4%	#410 of 2,261
16Door County, WI	70	10	6.7	$9.1M	+1.6%	#428 of 2,261
17Milwaukee County, WI	69	171	4.4	$13.3M	−1.5%	#448 of 2,261
18St. Croix County, WI	69	43	11.5	$5.9M	+4.7%	#473 of 2,261
19La Crosse County, WI	65	36	7.0	$8.6M	+0.3%	#576 of 2,261
20Jefferson County, WI	64	28	8.0	$7.7M	+0.3%	#623 of 2,261
21Columbia County, WI	61	20	8.3	$7.5M	−0.7%	#717 of 2,261
22Oconto County, WI	60	17	10.1	$5.9M	+2.9%	#772 of 2,261
23Adams County, WI	59	8	8.4	$6.6M	+5.2%	#799 of 2,261
24Portage County, WI	59	29	9.8	$6.2M	+2.2%	#805 of 2,261
25Manitowoc County, WI	58	27	7.7	$7.6M	+0.4%	#823 of 2,261

Show all 72 counties

Counties in Wisconsin, ranked for convenience stores by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Vilas County, WI	58	10	9.0	$6.5M	+2.9%	#829 of 2,261
27Green County, WI	58	15	9.5	$6.5M	+0.5%	#830 of 2,261
28Marathon County, WI	58	55	9.5	$6.4M	+1.0%	#831 of 2,261
29Dodge County, WI	57	30	8.4	$7.2M	−0.3%	#862 of 2,261
30Dunn County, WI	57	17	9.7	$6.1M	+1.7%	#875 of 2,261
31Waushara County, WI	55	10	9.4	$6.1M	+2.8%	#943 of 2,261
32Eau Claire County, WI	55	52	11.6	$5.2M	+3.0%	#952 of 2,261
33Waupaca County, WI	54	18	8.0	$7.4M	−0.6%	#972 of 2,261
34Green Lake County, WI	53	8	9.7	$6.1M	+1.5%	#1,023 of 2,261
35Shawano County, WI	51	17	9.9	$5.9M	+1.7%	#1,086 of 2,261
36Washburn County, WI	51	8	10.6	$5.4M	+2.8%	#1,093 of 2,261
37Monroe County, WI	51	21	11.5	$5.1M	+0.6%	#1,098 of 2,261
38Taylor County, WI	50	8	9.9	$5.9M	+0.9%	#1,126 of 2,261
39Grant County, WI	48	20	10.0	$5.8M	+0.9%	#1,197 of 2,261
40Oneida County, WI	47	19	10.9	$5.4M	+0.7%	#1,239 of 2,261
41Juneau County, WI	46	10	9.1	$6.2M	−0.5%	#1,262 of 2,261
42Iowa County, WI	46	14	13.8	$4.5M	+1.0%	#1,284 of 2,261
43Sauk County, WI	45	39	13.9	$4.4M	+1.3%	#1,309 of 2,261
44Vernon County, WI	45	17	13.7	$4.3M	+2.4%	#1,311 of 2,261
45Lafayette County, WI	45	12	17.7	$3.4M	+5.2%	#1,319 of 2,261
46Marquette County, WI	44	8	11.4	$5M	+2.1%	#1,336 of 2,261
47Bayfield County, WI	43	12	16.1	$3.6M	+3.4%	#1,393 of 2,261
48Douglas County, WI	42	22	11.5	$5.2M	−0.8%	#1,407 of 2,261
49Chippewa County, WI	42	41	15.1	$4M	+1.9%	#1,427 of 2,261
50Richland County, WI	41	7	9.7	$5.9M	−1.4%	#1,439 of 2,261
51Wood County, WI	41	36	11.2	$5.2M	−0.2%	#1,445 of 2,261
52Buffalo County, WI	40	7	12.2	$4.8M	−0.1%	#1,482 of 2,261
53Trempealeau County, WI	38	21	16.8	$3.6M	+1.1%	#1,565 of 2,261
54Polk County, WI	38	35	17.9	$3.4M	+1.7%	#1,569 of 2,261
55Barron County, WI	37	24	12.0	$4.8M	−0.5%	#1,590 of 2,261
56Sawyer County, WI	37	14	15.9	$3.5M	+4.0%	#1,600 of 2,261
57Burnett County, WI	37	12	16.7	$3.4M	+3.9%	#1,603 of 2,261
58Marinette County, WI	36	26	13.6	$4.2M	+1.6%	#1,616 of 2,261
59Clark County, WI	35	21	16.4	$3.6M	+1.2%	#1,655 of 2,261
60Lincoln County, WI	34	19	14.9	$3.9M	−0.1%	#1,684 of 2,261
61Crawford County, WI	33	8	11.9	$4.7M	−1.1%	#1,710 of 2,261
62Price County, WI	30	8	12.2	$4.5M	−0.3%	#1,798 of 2,261
63Ashland County, WI	30	10	14.6	$3.8M	+1.1%	#1,805 of 2,261
64Langlade County, WI	29	12	13.5	$4.1M	+0.4%	#1,827 of 2,261
65Jackson County, WI	26	14	16.9	$3.4M	−0.5%	#1,915 of 2,261
66Rusk County, WI	23	11	17.3	$3.2M	−0.2%	#1,978 of 2,261
Kewaunee County, WI	Not scored	4	4.8	$12.8M	+1.0%
Forest County, WI	Not scored	10	25.0	$2.2M	+4.4%
Pepin County, WI	Not scored	6	19.7	$3M	+2.2%
Iron County, WI	Not scored	5	16.1	$3.5M	−0.3%
Florence County, WI	Not scored	3	13.7	$4.2M	+4.0%
Menominee County, WI	Not scored	1	7.1	$7.9M	−1.4%

Markets with fewer than 5 convenience stores on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many convenience stores are in Wisconsin?

There are 1,942 convenience stores on map listings in Wisconsin as of September 2026. 1,129 of them (58%) are chain locations. The listings count convenience stores without fuel. Official counts show 161 businesses with payroll classed as convenience stores in 2023, up 25.8% from 2019.

How much do households in Wisconsin spend on groceries?

About $15.1B a year, or $6,105 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 1,942 convenience stores on map listings, it comes to $7.8M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 2,479,480 households in Wisconsin and national spending patterns by income.

How does Wisconsin compare with the U.S. for convenience stores?

Wisconsin has 7.8 convenience stores per 10,000 households, 2% below the U.S. rate of 8.0. Spending per store is $7.8M, in line with the U.S. figure of $7.9M. At the national ratio of convenience stores to household spending, Wisconsin would have about 1,921, against 1,942 on map listings. There is one business with payroll in the industry for every 15,400 households, against one for every 3,493 across the U.S. The official count rose 25.8% from 2019 to 2023, against +22.0% for the U.S.

Which market in Wisconsin has the highest market score for convenience stores?

Among 15 scored metro areas in or partly in Wisconsin, the Minneapolis-St. Paul-Bloomington metro area scores highest, at 83 (high). Among 14 scored small-town markets in or partly in Wisconsin, the Whitewater-Elkhorn area scores highest, at 80 (high). Among 66 scored counties in Wisconsin, Ozaukee County scores highest, at 90 (very high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wisconsin scores 57 for convenience stores (upper middle), #19 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wisconsin. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Grocery and convenience stores4,965 listings
Grocery stores1,620 listings

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