Groceries and convenience · County · Wisconsin
Convenience stores in Outagamie County, WI
The convenience stores in Outagamie County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 72 out of 100: Upper middle
Ranked #376 of 2,261 scored counties
#10 of 66 scored counties in Wisconsin
- Listings
- 64
- 40 chain locations (63%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $493.5M
- On groceries · $6,296 a household
- Spending per listing
- $7.7M
- 2% below the U.S.
- Listings per 10k households
- 8.2
- 2% above the U.S.
- Population, 2025
- 195,894
- +2.6% since 2020
See the convenience stores around any address in Outagamie County
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in Outagamie County comes to about $493.5M a year: $6,296 per household, in line with the U.S. average. Spread across 64 convenience stores, that is $7.7M per store, 2% below the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.
Outagamie County has 64 convenience stores on map listings as of September 2026. Of those, 40 are chain locations, or 63%, against 60% across the U.S. Per 10,000 households, that is 8.2, 2% above the U.S. rate of 8.0.
Official counts don’t publish a figure for convenience stores in Outagamie County, since they leave out counts under 3.
Population estimates show Outagamie County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). Outagamie County scores 72 (upper middle) on the Groundwork market score for convenience stores, ranking #376 of 2,261 scored counties and #10 of 66 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Outagamie County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Outagamie County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.2 | 7.8 | 8.0 |
| Spending per listing | $7.7M | $7.8M | $7.9M |
| Households per official establishment | n/a | 15,400 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +25.8% | +22.0% |
| Population growth, 2020–2025 | +2.6% | +1.3% | +3.1% |
| Spending per household on groceries | $6,296 | $6,105 | $6,319 |
| Median household income | $85,069 | $77,485 | $80,734 |
| Groundwork market score | 72 | 57 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 6440 chain locations
- Listings at the U.S. rate for this spending
- 63The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as convenience stores in Outagamie County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Outagamie County
- Population, 2025 estimate
- 195,894+2.6% since 2020
- Households
- 78,382
- Median age
- 39.8
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 638 sq. mi.
- People per square mile
- 302
- Median household income
- $85,069+29.7% vs. 2015–2019, before inflation
- Average household income
- $114,086
- Median home value
- $267,300
- Jobs located here
- 112,656
- Daytime population
- 204,040Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Outagamie County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for convenience stores, numbered among those based in Wisconsin, with Outagamie County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Ozaukee County, WI | 90 | 10 | 2.6 | $25.5M | +3.0% | #32 of 2,261 |
| 2Dane County, WI | 90 | 149 | 5.9 | $10.9M | +4.9% | #35 of 2,261 |
| 3Waukesha County, WI | 89 | 79 | 4.7 | $14.5M | +2.4% | #41 of 2,261 |
| 4Calumet County, WI | 83 | 11 | 5.1 | $12.3M | +2.9% | #117 of 2,261 |
| 5Kenosha County, WI | 78 | 36 | 5.2 | $11.9M | −0.4% | #217 of 2,261 |
| 6Brown County, WI | 75 | 75 | 6.8 | $9.1M | +2.6% | #296 of 2,261 |
| 7Washington County, WI | 74 | 45 | 7.9 | $8.2M | +1.8% | #322 of 2,261 |
| 8Racine County, WI | 72 | 56 | 7.0 | $8.8M | +0.4% | #367 of 2,261 |
| 9Rock County, WI | 72 | 49 | 7.3 | $8.2M | +1.7% | #372 of 2,261 |
| 10Outagamie County, WI | 72 | 64 | 8.2 | $7.7M | +2.6% | #376 of 2,261 |
Other business types in Outagamie County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores79
- Grocery stores80
- Convenience stores72
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in Outagamie County, WI?
Map listings as of September 2026 show 64 convenience stores in Outagamie County. 40 of them (63%) are chain locations. The listings count convenience stores without fuel. No official count is published for convenience stores in Outagamie County: counts under 3 are left out.
How much do households in Outagamie County, WI spend on groceries?
About $493.5M a year, or $6,296 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 64 convenience stores on map listings, it comes to $7.7M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 78,382 households in Outagamie County and national spending patterns by income.
How does Outagamie County, WI compare with the U.S. for convenience stores?
Outagamie County has 8.2 convenience stores per 10,000 households, 2% above the U.S. rate of 8.0. Spending per store is $7.7M, 2% below the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, Outagamie County would have about 63, against 64 on map listings.
How fast is Outagamie County, WI growing?
Population estimates put Outagamie County at 195,894 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 78,382 households. The median household income in Outagamie County is $85,069 a year, 5% above the U.S. median of $80,734. That rose 29.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Outagamie County scores 72 for convenience stores (upper middle), #376 of 2,261 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Outagamie County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in Outagamie County
Screening a site or an acquisition in Outagamie County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Outagamie County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.