Metro area profile · Connecticut
New Haven, CT metro area market data
How the New Haven metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 578,741
- +2.5% since 2020
- Households
- 230,673
- Median household income
- $88,197
- Median home value
- $353,100
- Jobs located here
- 298,580
- Highest market score
- 76
- Real estate agents and brokers, #18 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the New Haven metro area by name and distance, and the households and spending within reach. Or open the report at the center of the New Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The New Haven metro area has an estimated 578,741 people and 230,673 households. Population estimates show the New Haven metro area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the New Haven metro area is $88,197, 9% above the U.S. median of $80,734.
Relative to the U.S., household spending in the New Haven metro area runs highest on clothing, shoes and related services (an index of 119, where 100 is the U.S. average) and lowest on gasoline and other fuels (73).
Of the business types scored in the New Haven metro area, real estate agents and brokers (76), roofing and gutter companies (75) and real estate businesses (74) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #18 of 387 scored metro areas.
The New Haven metro area is made up of one county, South Central Connecticut Planning Region. Against the U.S., map listings per household run highest for laundromats (94% above the U.S. rate) and lowest for oil change and quick-lube shops (43% below the U.S. rate).
All 56 business types in the New Haven metro area
Highest Groundwork market score first. Each score compares the New Haven metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 76 | #18 of 387 | 593 | 25.7 | Index only | 136 | 94 |
| Roofing and gutters | 75 | #20 of 381 | 83 | 3.6 | $9.4M | 111 | 29 |
| Real estate | 74 | #24 of 387 | 754 | 32.7 | Index only | 135 | 273 |
| Pest control | 70 | #45 of 345 | 25 | 1.1 | $12.7M | 124 | 17 |
| Mortgage brokers and lenders | 67 | #45 of 373 | 82 | 3.6 | Index only | 138 | 29 |
| Home inspectors | 65 | #45 of 243 | 20 | 0.9 | Index only | 84 | 9 |
| Property management | 65 | #63 of 374 | 59 | 2.6 | Index only | 135 | 116 |
| Convenience stores | 65 | #90 of 387 | 136 | 5.9 | $11.9M | 151 | 102 |
| Home repair trades | 63 | #91 of 387 | 314 | 13.6 | $2.5M | 102 | 404 |
| HVAC and plumbing | 62 | #96 of 387 | 161 | 7.0 | $4.8M | 102 | 196 |
| Oil change and quick lube | 61 | #86 of 290 | 10 | 0.4 | $19.3M | 141 | 13 |
| Barbershops | 61 | #106 of 387 | 140 | 6.1 | $1.8M | 94 | 9 |
| Clothing and shoe stores | 60 | #129 of 387 | 398 | 17.3 | $1.4M | 112 | 193 |
| Grocery and convenience stores | 58 | #139 of 387 | 426 | 18.5 | $3.8M | 112 | 228 |
| Urgent care and walk-in clinics | 56 | #73 of 197 | 14 | 0.6 | $21.2M | 86 | 12 |
| House cleaning | 55 | #132 of 375 | 54 | 2.3 | $5.9M | 92 | 99 |
| Chiropractors | 55 | #157 of 386 | 112 | 4.9 | $2.6M | 111 | 65 |
| Electricians | 53 | #175 of 383 | 70 | 3.0 | $11.2M | 93 | 179 |
| Tire shops | 53 | #189 of 386 | 77 | 3.3 | $2.5M | 100 | 24 |
| Clothing, shoes and laundry | 52 | #193 of 387 | 618 | 26.8 | $915K | 104 | 251 |
| Primary care and pediatrics | 51 | #184 of 387 | 134 | 5.8 | $2.2M | 124 | 456 |
| Fast food and sandwich shops | 51 | #188 of 387 | 367 | 15.9 | $2.7M | 89 | 494 |
| Child care and preschools | 51 | #188 of 387 | 173 | 7.5 | $906K | 90 | 155 |
| Physical therapy | 49 | #202 of 386 | 153 | 6.6 | $1.9M | 81 | 69 |
| Funeral homes | 48 | #192 of 377 | 59 | 2.6 | $594K | 88 | 32 |
| Lawn, cleaning and pest control | 48 | #194 of 387 | 235 | 10.2 | $1.4M | 80 | 352 |
| Veterinarians | 45 | #231 of 384 | 65 | 2.8 | $2.5M | 92 | 54 |
| Coffee shops and cafes | 45 | #232 of 387 | 276 | 12.0 | $3.6M | 97 | 193 |
| Grocery stores | 44 | #237 of 387 | 180 | 7.8 | $9M | 97 | 126 |
| Doctors, dentists and clinics | 44 | #239 of 387 | 2,051 | 88.9 | $145K | 95 | 865 |
| Gyms | 44 | #255 of 387 | 225 | 9.8 | $1.1M | 84 | 89 |
| Optometrists and eye care | 44 | #260 of 386 | 116 | 5.0 | $2.6M | 82 | 35 |
| Pet businesses | 43 | #254 of 387 | 213 | 9.2 | $765K | 87 | 114 |
| Bakeries and dessert shops | 42 | #263 of 387 | 254 | 11.0 | $3.9M | 94 | 221 |
| Pizza | 41 | #265 of 387 | 268 | 11.6 | $3.7M | 73 | 494 |
| Hair salons | 41 | #288 of 387 | 694 | 30.1 | $358K | 83 | 160 |
| Landscaping and lawn care | 40 | #256 of 385 | 156 | 6.8 | $2M | 70 | 236 |
| Pet grooming and boarding | 40 | #275 of 386 | 76 | 3.3 | $2.1M | 84 | 46 |
| Dry cleaners | 39 | #197 of 272 | 48 | 2.1 | $11.8M | 75 | 30 |
| Insurance agencies | 39 | #253 of 387 | 290 | 12.6 | $1.2M | 93 | 205 |
| Restaurants and cafes | 39 | #268 of 387 | 2,879 | 124.8 | $344K | 93 | 1,259 |
| Yoga, Pilates and fitness studios | 39 | #272 of 347 | 73 | 3.2 | $3.4M | 83 | 89 |
| Spas and skin care | 39 | #297 of 387 | 305 | 13.2 | $814K | 93 | 99 |
| Pet stores | 38 | #280 of 382 | 48 | 2.1 | $3.4M | 75 | 14 |
| Auto repair and car care | 38 | #288 of 387 | 785 | 34.0 | $246K | 92 | 327 |
| Dentists and orthodontists | 38 | #289 of 387 | 329 | 14.3 | $901K | 92 | 228 |
| Gyms, studios and classes | 38 | #304 of 387 | 474 | 20.5 | $520K | 79 | 169 |
| Sit-down restaurants | 37 | #290 of 387 | 1,644 | 71.3 | $603K | 91 | 566 |
| Salons, barbers and spas | 37 | #324 of 387 | 1,365 | 59.2 | $182K | 86 | 400 |
| Auto repair shops | 35 | #301 of 387 | 474 | 20.5 | $407K | 92 | 244 |
| Martial arts and dance studios | 35 | #329 of 387 | 176 | 7.6 | $1.4M | 69 | 80 |
| Nail salons | 34 | #342 of 387 | 198 | 8.6 | $1.3M | 75 | 129 |
| Laundromats | 33 | #283 of 364 | 71 | 3.1 | $8M | 64 | 28 |
| Gas stations | 32 | #318 of 387 | 262 | 11.4 | $1.7M | 70 | 182 |
| Car washes and detailing | 32 | #324 of 387 | 92 | 4.0 | $2.1M | 83 | 44 |
| Collision repair and body shops | 26 | #337 of 381 | 72 | 3.1 | $2.7M | 87 | 71 |
Household spending in the New Haven metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $193M | $837 | 87 |
| Gasoline and other fuels | $436.3M | $1,891 | 73 |
| Food away from home | $991.4M | $4,298 | 106 |
| Groceries | $1.6B | $7,029 | 111 |
| Personal care products and services | $248.3M | $1,077 | 107 |
| Child care and other personal services | $156.8M | $680 | 117 |
| Memberships, classes and admissions | $246.4M | $1,068 | 109 |
| Medical and dental services | $296.4M | $1,285 | 100 |
| Pets | $162.9M | $706 | 78 |
| Clothing, shoes and related services | $565.6M | $2,452 | 119 |
| Vehicle insurance | $340.3M | $1,475 | 75 |
| Home repairs, maintenance and insurance | $780.6M | $3,384 | 112 |
| Lawn care, cleaning and other household services | $317.6M | $1,377 | 97 |
| Rent and homeowner costs | $4.4B | $19,119 | 115 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the New Haven metro area
- Population, 2025 estimate
- 578,741+2.5% since 2020
- Households
- 230,673
- Median age
- 41.7
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.6
- Land area
- 367 sq. mi.
- People per square mile
- 1,554
- Median household income
- $88,197
- Average household income
- $121,518
- Median home value
- $353,100
- Jobs located here
- 298,580
- Daytime population
- 597,614Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the New Haven metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the New Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the New Haven metro area 1
- South Central Connecticut Planning Region, CT570,598 people
Other markets based in Connecticut 6
- Hartford-West Hartford-East Hartford, CT metro area1,153,112 people
- Bridgeport-Stamford-Danbury, CT metro area956,330 people
- Waterbury-Shelton, CT metro area454,969 people
- Norwich-New London-Willimantic, CT metro area279,971 people
- Torrington, CT area113,216 people
- Putnam, CT area96,312 people
Questions
How fast is the New Haven, CT metro area growing?
Population estimates put the New Haven metro area at 578,741 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 230,673 households.
How much do households in the New Haven, CT metro area spend?
Households in the New Haven metro area spend about $4.4B a year on rent and homeowner costs, $1.6B on groceries and $991.4M on food away from home. Set against the U.S., households in the New Haven metro area spend the most on clothing, shoes and related services (an index of 119, where 100 is the U.S. average) and the least on gasoline and other fuels (73).
Which business types have the highest market scores in the New Haven, CT metro area?
The highest Groundwork market scores in the New Haven metro area are for real estate agents and brokers (76), roofing and gutter companies (75) and real estate businesses (74). The New Haven metro area ranks #18 of 387 scored metro areas for real estate agents and brokers.
How does the New Haven, CT metro area compare with the U.S.?
The median household income in the New Haven metro area is $88,197 a year, 9% above the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $353,100, against $332,700 for the U.S. For its number of households, the New Haven metro area has the most map listings, relative to the U.S., for laundromats (94% above the U.S. rate) and the fewest for oil change and quick-lube shops (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the New Haven metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the New Haven metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Connecticut · Every U.S. market · How we measure
Screening a site or an acquisition in the New Haven metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the New Haven metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.