County profile · Connecticut
Naugatuck Valley Planning Region, CT market data
How the Naugatuck Valley Planning Region compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 463,349
- +3.2% since 2020
- Households
- 180,116
- Median household income
- $86,191
- Median home value
- $317,700
- Jobs located here
- 164,434
- Highest market score
- 82
- Clothing and shoe stores, #128 of 2,087 scored counties
A site report maps the competitors on map listings around any address in the Naugatuck Valley Planning Region by name and distance, and the households and spending within reach. Or open the report at the center of the Naugatuck Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Naugatuck Valley Planning Region has an estimated 463,349 people and 180,116 households. Population estimates put the population change in the Naugatuck Valley Planning Region from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). Median household income in the Naugatuck Valley Planning Region is $86,191, 7% above the U.S. median of $80,734.
Relative to the U.S., household spending in the Naugatuck Valley Planning Region runs highest on clothing, shoes and related services (an index of 116, where 100 is the U.S. average) and lowest on pets (76).
Of the business types scored in the Naugatuck Valley Planning Region, clothing and shoe stores (82), home inspectors (77) and oil change and quick-lube shops (76) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #128 of 2,087 scored counties.
The Naugatuck Valley Planning Region is part of the Waterbury-Shelton metro area. Against the U.S., map listings per household run highest for electricians (88% above the U.S. rate) and lowest for clothing and shoe stores (46% below the U.S. rate).
All 56 business types in the Naugatuck Valley Planning Region
Highest Groundwork market score first. Each score compares the Naugatuck Valley Planning Region with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 82 | #128 of 2,087 | 159 | 8.8 | $2.7M | 213 | 62 |
| Home inspectors | 77 | #22 of 415 | 10 | 0.6 | Index only | 129 | 6 |
| Oil change and quick lube | 76 | #25 of 479 | 5 | 0.3 | $31.8M | 232 | 4 |
| Clothing, shoes and laundry | 76 | #215 of 2,210 | 268 | 14.9 | $1.6M | 183 | 90 |
| Convenience stores | 74 | #313 of 2,261 | 114 | 6.3 | $11M | 139 | 66 |
| Mortgage brokers and lenders | 73 | #83 of 887 | 51 | 2.8 | Index only | 170 | 25 |
| Real estate agents and brokers | 73 | #139 of 2,176 | 389 | 21.6 | Index only | 159 | 70 |
| Gyms | 73 | #169 of 1,792 | 126 | 7.0 | $1.5M | 112 | 44 |
| Spas and skin care | 72 | #181 of 1,769 | 142 | 7.9 | $1.3M | 153 | 31 |
| Property management | 71 | #134 of 910 | 40 | 2.2 | Index only | 152 | 71 |
| Yoga, Pilates and fitness studios | 70 | #91 of 777 | 34 | 1.9 | $5.4M | 133 | 44 |
| Grocery and convenience stores | 70 | #433 of 2,402 | 294 | 16.3 | $4.3M | 126 | 159 |
| Fast food and sandwich shops | 68 | #439 of 2,222 | 223 | 12.4 | $3.4M | 111 | 332 |
| Tire shops | 67 | #351 of 1,530 | 54 | 3.0 | $2.9M | 118 | 17 |
| Pest control | 66 | #146 of 699 | 22 | 1.2 | $11M | 108 | 13 |
| Barbershops | 66 | #324 of 1,356 | 112 | 6.2 | $1.7M | 90 | 5 |
| Real estate | 66 | #357 of 2,229 | 490 | 27.2 | Index only | 159 | 188 |
| Coffee shops and cafes | 66 | #406 of 2,063 | 159 | 8.8 | $4.8M | 129 | 100 |
| House cleaning | 64 | #171 of 847 | 36 | 2.0 | $6.7M | 105 | 65 |
| Roofing and gutters | 64 | #296 of 1,177 | 87 | 4.8 | $6.8M | 81 | 26 |
| Funeral homes | 64 | #388 of 1,472 | 51 | 2.8 | $563K | 83 | 25 |
| Urgent care and walk-in clinics | 63 | #79 of 325 | 10 | 0.6 | $22.7M | 92 | 7 |
| Veterinarians | 63 | #423 of 1,485 | 43 | 2.4 | $2.9M | 106 | 35 |
| Restaurants and cafes | 63 | #639 of 2,405 | 1,725 | 95.8 | $439K | 118 | 783 |
| Chiropractors | 62 | #409 of 1,490 | 86 | 4.8 | $2.6M | 110 | 47 |
| Grocery stores | 62 | #629 of 2,070 | 133 | 7.4 | $9.4M | 101 | 93 |
| Sit-down restaurants | 62 | #673 of 2,405 | 935 | 51.9 | $810K | 122 | 345 |
| Dry cleaners | 61 | #156 of 507 | 29 | 1.6 | $14.9M | 95 | 15 |
| Laundromats | 61 | #257 of 785 | 37 | 2.1 | $11.6M | 93 | 13 |
| Hair salons | 61 | #641 of 2,339 | 393 | 21.8 | $483K | 112 | 106 |
| HVAC and plumbing | 60 | #500 of 1,707 | 133 | 7.4 | $4.5M | 94 | 180 |
| Bakeries and dessert shops | 60 | #546 of 1,889 | 163 | 9.0 | $4.6M | 112 | 117 |
| Child care and preschools | 60 | #546 of 1,611 | 124 | 6.9 | $944K | 94 | 119 |
| Primary care and pediatrics | 59 | #536 of 1,656 | 96 | 5.3 | $2.4M | 133 | 268 |
| Pizza | 59 | #694 of 2,090 | 185 | 10.3 | $4.1M | 81 | 332 |
| Gyms, studios and classes | 57 | #736 of 2,088 | 285 | 15.8 | $644K | 97 | 96 |
| Optometrists and eye care | 56 | #530 of 1,302 | 79 | 4.4 | $2.9M | 92 | 28 |
| Gas stations | 56 | #915 of 2,358 | 174 | 9.7 | $2.1M | 87 | 128 |
| Insurance agencies | 56 | #916 of 2,272 | 176 | 9.8 | $1.6M | 128 | 109 |
| Auto repair and car care | 54 | #1,036 of 2,401 | 576 | 32.0 | $276K | 103 | 237 |
| Car washes and detailing | 53 | #659 of 1,451 | 73 | 4.1 | $2.2M | 87 | 23 |
| Salons, barbers and spas | 50 | #1,182 of 2,385 | 801 | 44.5 | $237K | 111 | 237 |
| Home repair trades | 49 | #1,086 of 2,057 | 304 | 16.9 | $2M | 81 | 384 |
| Pet businesses | 49 | #1,134 of 2,200 | 165 | 9.2 | $752K | 86 | 90 |
| Auto repair shops | 49 | #1,230 of 2,378 | 351 | 19.5 | $453K | 102 | 188 |
| Physical therapy | 47 | #802 of 1,422 | 107 | 5.9 | $2.1M | 88 | 81 |
| Martial arts and dance studios | 46 | #804 of 1,334 | 125 | 6.9 | $1.5M | 73 | 52 |
| Lawn, cleaning and pest control | 45 | #1,068 of 1,771 | 191 | 10.6 | $1.3M | 76 | 278 |
| Electricians | 43 | #758 of 1,160 | 84 | 4.7 | $7.1M | 59 | 178 |
| Pet stores | 42 | #626 of 974 | 40 | 2.2 | $3.1M | 69 | 13 |
| Pet grooming and boarding | 42 | #911 of 1,461 | 67 | 3.7 | $1.9M | 73 | 42 |
| Landscaping and lawn care | 41 | #979 of 1,493 | 133 | 7.4 | $1.8M | 62 | 200 |
| Dentists and orthodontists | 41 | #1,260 of 1,886 | 236 | 13.1 | $960K | 98 | 163 |
| Collision repair and body shops | 40 | #903 of 1,327 | 63 | 3.5 | $2.5M | 82 | 57 |
| Nail salons | 40 | #951 of 1,328 | 136 | 7.6 | $1.4M | 84 | 94 |
| Doctors, dentists and clinics | 40 | #1,683 of 2,394 | 1,538 | 85.4 | $147K | 97 | 594 |
Household spending in the Naugatuck Valley Planning Region
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $159.1M | $884 | 92 |
| Gasoline and other fuels | $362.7M | $2,014 | 78 |
| Food away from home | $757.3M | $4,205 | 103 |
| Groceries | $1.3B | $6,946 | 110 |
| Personal care products and services | $189.9M | $1,054 | 105 |
| Child care and other personal services | $117.1M | $650 | 112 |
| Memberships, classes and admissions | $183.6M | $1,020 | 104 |
| Medical and dental services | $226.6M | $1,258 | 98 |
| Pets | $124.1M | $689 | 76 |
| Clothing, shoes and related services | $431M | $2,393 | 116 |
| Vehicle insurance | $282.9M | $1,571 | 80 |
| Home repairs, maintenance and insurance | $594.4M | $3,300 | 109 |
| Lawn care, cleaning and other household services | $242.3M | $1,345 | 95 |
| Rent and homeowner costs | $3.4B | $18,779 | 113 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Naugatuck Valley Planning Region
- Population, 2025 estimate
- 463,349+3.2% since 2020
- Households
- 180,116
- Median age
- 42.6
- Homes lived in by their owners
- 69%
- Vehicles per household
- 1.7
- Land area
- 413 sq. mi.
- People per square mile
- 1,102
- Median household income
- $86,191
- Average household income
- $114,324
- Median home value
- $317,700
- Jobs located here
- 164,434
- Daytime population
- 395,318Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Naugatuck Valley Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Naugatuck Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is the Naugatuck Valley Planning Region, CT growing?
Population estimates put the Naugatuck Valley Planning Region at 463,349 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 180,116 households.
How much do households in the Naugatuck Valley Planning Region, CT spend?
Households in the Naugatuck Valley Planning Region spend about $3.4B a year on rent and homeowner costs, $1.3B on groceries and $757.3M on food away from home. Set against the U.S., households in the Naugatuck Valley Planning Region spend the most on clothing, shoes and related services (an index of 116, where 100 is the U.S. average) and the least on pets (76).
Which business types have the highest market scores in the Naugatuck Valley Planning Region, CT?
The highest Groundwork market scores in the Naugatuck Valley Planning Region are for clothing and shoe stores (82), home inspectors (77) and oil change and quick-lube shops (76). The Naugatuck Valley Planning Region ranks #128 of 2,087 scored counties for clothing and shoe stores.
How does the Naugatuck Valley Planning Region, CT compare with the U.S.?
The median household income in the Naugatuck Valley Planning Region is $86,191 a year, 7% above the U.S. median of $80,734. The population rose 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $317,700, against $332,700 for the U.S. For its number of households, the Naugatuck Valley Planning Region has the most map listings, relative to the U.S., for electricians (88% above the U.S. rate) and the fewest for clothing and shoe stores (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Naugatuck Valley Planning Region, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Naugatuck Valley Planning Region. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Naugatuck Valley Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Naugatuck Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.