Metro area profile · Connecticut
Hartford-West Hartford-East Hartford, CT metro area market data
Population, household spending and competition for 56 business types in the Hartford-West Hartford-East Hartford metro area, each scored against other metro areas.
- Population, 2025
- 1,171,426
- +3.0% since 2020
- Households
- 465,181
- Median household income
- $95,118
- Median home value
- $333,500
- Jobs located here
- 597,826
- Highest market score
- 79
- Real estate agents and brokers, #11 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Hartford-West Hartford-East Hartford metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Hartford-West Hartford-East Hartford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 1,171,426 people live in the Hartford-West Hartford-East Hartford metro area, in 465,181 households. Between 2020 and 2025, the population of the Hartford-West Hartford-East Hartford metro area grew 3.0%, in step with the U.S. (+3.1%). The median household income in the Hartford-West Hartford-East Hartford metro area is $95,118 a year, 18% above the U.S. median of $80,734.
Set against the U.S., households in the Hartford-West Hartford-East Hartford metro area spend the most on child care and other personal services (an index of 124, where 100 is the U.S. average) and the least on gasoline and other fuels (77).
The highest Groundwork market scores in the Hartford-West Hartford-East Hartford metro area are for real estate agents and brokers (79), roofing and gutter companies (78) and fast food and sandwich shops (76). The Hartford-West Hartford-East Hartford metro area ranks #11 of 387 scored metro areas for real estate agents and brokers.
The Hartford-West Hartford-East Hartford metro area takes in 2 counties: Capitol Planning Region and Lower Connecticut River Valley Planning Region. For its number of households, the Hartford-West Hartford-East Hartford metro area has the most map listings, relative to the U.S., for landscaping and lawn care companies (75% above the U.S. rate) and the fewest for convenience stores (29% below the U.S. rate).
All 56 business types in the Hartford-West Hartford-East Hartford metro area
Highest Groundwork market score first. Each score compares the Hartford-West Hartford-East Hartford metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 79 | #11 of 387 | 1,172 | 25.2 | Index only | 143 | 204 |
| Roofing and gutters | 78 | #14 of 381 | 170 | 3.7 | $9.6M | 113 | 50 |
| Fast food and sandwich shops | 76 | #40 of 387 | 522 | 11.2 | $4M | 130 | 902 |
| Real estate | 75 | #20 of 387 | 1,496 | 32.2 | Index only | 141 | 590 |
| HVAC and plumbing | 74 | #25 of 387 | 274 | 5.9 | $5.9M | 125 | 380 |
| Pest control | 74 | #26 of 345 | 50 | 1.1 | $13.2M | 129 | 35 |
| Urgent care and walk-in clinics | 72 | #21 of 197 | 19 | 0.4 | $32.4M | 132 | 23 |
| Convenience stores | 72 | #52 of 387 | 264 | 5.7 | $12.7M | 161 | 138 |
| Clothing and shoe stores | 71 | #53 of 387 | 711 | 15.3 | $1.7M | 130 | 349 |
| Home inspectors | 69 | #30 of 243 | 28 | 0.6 | Index only | 124 | 26 |
| House cleaning | 69 | #49 of 375 | 80 | 1.7 | $8.3M | 129 | 230 |
| Clothing, shoes and laundry | 68 | #68 of 387 | 1,043 | 22.4 | $1.1M | 128 | 451 |
| Home repair trades | 67 | #61 of 387 | 640 | 13.8 | $2.5M | 105 | 786 |
| Chiropractors | 67 | #73 of 386 | 200 | 4.3 | $3.1M | 129 | 106 |
| Grocery and convenience stores | 66 | #83 of 387 | 792 | 17.0 | $4.2M | 125 | 401 |
| Property management | 64 | #71 of 374 | 134 | 2.9 | Index only | 123 | 228 |
| Mortgage brokers and lenders | 63 | #73 of 373 | 162 | 3.5 | Index only | 144 | 90 |
| Tire shops | 63 | #112 of 386 | 134 | 2.9 | $3.1M | 123 | 53 |
| Laundromats | 62 | #110 of 364 | 75 | 1.6 | $15.7M | 126 | 41 |
| Restaurants and cafes | 61 | #121 of 387 | 4,920 | 105.8 | $421K | 113 | 2,368 |
| Child care and preschools | 59 | #128 of 387 | 345 | 7.4 | $967K | 97 | 280 |
| Auto repair and car care | 59 | #131 of 387 | 1,417 | 30.5 | $292K | 109 | 606 |
| Dry cleaners | 58 | #95 of 272 | 56 | 1.2 | $21M | 134 | 61 |
| Coffee shops and cafes | 57 | #136 of 387 | 476 | 10.2 | $4.3M | 117 | 382 |
| Funeral homes | 57 | #137 of 377 | 105 | 2.3 | $683K | 101 | 61 |
| Auto repair shops | 57 | #139 of 387 | 809 | 17.4 | $511K | 115 | 445 |
| Gyms | 55 | #141 of 387 | 408 | 8.8 | $1.3M | 99 | 178 |
| Pizza | 55 | #158 of 387 | 494 | 10.6 | $4.2M | 82 | 902 |
| Oil change and quick lube | 54 | #131 of 290 | 30 | 0.6 | $13.8M | 100 | 29 |
| Sit-down restaurants | 53 | #163 of 387 | 2,833 | 60.9 | $731K | 110 | 1,073 |
| Barbershops | 53 | #170 of 387 | 320 | 6.9 | $1.6M | 86 | 25 |
| Primary care and pediatrics | 51 | #185 of 387 | 301 | 6.5 | $2M | 115 | 904 |
| Collision repair and body shops | 49 | #208 of 381 | 131 | 2.8 | $3.2M | 102 | 100 |
| Hair salons | 48 | #206 of 387 | 1,271 | 27.3 | $407K | 95 | 344 |
| Physical therapy | 48 | #208 of 386 | 315 | 6.8 | $2M | 81 | 165 |
| Spas and skin care | 47 | #217 of 387 | 580 | 12.5 | $892K | 102 | 150 |
| Gyms, studios and classes | 47 | #219 of 387 | 896 | 19.3 | $586K | 88 | 337 |
| Bakeries and dessert shops | 45 | #246 of 387 | 516 | 11.1 | $4M | 97 | 433 |
| Grocery stores | 43 | #244 of 387 | 386 | 8.3 | $8.7M | 93 | 263 |
| Electricians | 43 | #251 of 383 | 196 | 4.2 | $8.3M | 69 | 356 |
| Martial arts and dance studios | 43 | #261 of 387 | 318 | 6.8 | $1.7M | 82 | 159 |
| Salons, barbers and spas | 43 | #272 of 387 | 2,586 | 55.6 | $200K | 94 | 766 |
| Gas stations | 42 | #253 of 387 | 480 | 10.3 | $1.9M | 81 | 326 |
| Lawn, cleaning and pest control | 41 | #254 of 387 | 521 | 11.2 | $1.3M | 75 | 887 |
| Optometrists and eye care | 41 | #279 of 386 | 228 | 4.9 | $2.7M | 86 | 89 |
| Nail salons | 41 | #280 of 387 | 352 | 7.6 | $1.5M | 88 | 234 |
| Yoga, Pilates and fitness studios | 39 | #275 of 347 | 170 | 3.7 | $3.1M | 76 | 178 |
| Car washes and detailing | 39 | #283 of 387 | 214 | 4.6 | $1.9M | 77 | 67 |
| Doctors, dentists and clinics | 38 | #295 of 387 | 4,724 | 101.6 | $130K | 86 | 1,852 |
| Veterinarians | 37 | #282 of 384 | 158 | 3.4 | $2.2M | 79 | 119 |
| Dentists and orthodontists | 34 | #325 of 387 | 699 | 15.0 | $882K | 90 | 565 |
| Insurance agencies | 33 | #294 of 387 | 712 | 15.3 | $1M | 81 | 432 |
| Landscaping and lawn care | 32 | #310 of 385 | 391 | 8.4 | $1.7M | 58 | 622 |
| Pet businesses | 29 | #340 of 387 | 505 | 10.9 | $676K | 77 | 292 |
| Pet stores | 27 | #341 of 382 | 101 | 2.2 | $3.4M | 75 | 43 |
| Pet grooming and boarding | 25 | #355 of 386 | 182 | 3.9 | $1.9M | 74 | 130 |
Household spending in the Hartford-West Hartford-East Hartford metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $413.4M | $889 | 93 |
| Gasoline and other fuels | $927.6M | $1,994 | 77 |
| Food away from home | $2.1B | $4,450 | 109 |
| Groceries | $3.3B | $7,183 | 114 |
| Personal care products and services | $517.4M | $1,112 | 111 |
| Child care and other personal services | $333.7M | $717 | 124 |
| Memberships, classes and admissions | $524.7M | $1,128 | 115 |
| Medical and dental services | $616.3M | $1,325 | 103 |
| Pets | $341.2M | $733 | 81 |
| Clothing, shoes and related services | $1.2B | $2,531 | 123 |
| Vehicle insurance | $722.7M | $1,554 | 79 |
| Home repairs, maintenance and insurance | $1.6B | $3,497 | 116 |
| Lawn care, cleaning and other household services | $660.3M | $1,419 | 100 |
| Rent and homeowner costs | $9.1B | $19,632 | 118 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Hartford-West Hartford-East Hartford metro area
- Population, 2025 estimate
- 1,171,426+3.0% since 2020
- Households
- 465,181
- Median age
- 42.0
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 1,452 sq. mi.
- People per square mile
- 794
- Median household income
- $95,118
- Average household income
- $127,867
- Median home value
- $333,500
- Jobs located here
- 597,826
- Daytime population
- 1,193,128Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Hartford-West Hartford-East Hartford metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Hartford-West Hartford-East Hartford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Hartford-West Hartford-East Hartford metro area 2
- Capitol Planning Region, CT977,290 people
- Lower Connecticut River Valley Planning Region, CT175,822 people
Other markets based in Connecticut 6
- Bridgeport-Stamford-Danbury, CT metro area956,330 people
- New Haven, CT metro area570,598 people
- Waterbury-Shelton, CT metro area454,969 people
- Norwich-New London-Willimantic, CT metro area279,971 people
- Torrington, CT area113,216 people
- Putnam, CT area96,312 people
Questions
How fast is the Hartford-West Hartford-East Hartford, CT metro area growing?
Population estimates put the Hartford-West Hartford-East Hartford metro area at 1,171,426 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 465,181 households.
How much do households in the Hartford-West Hartford-East Hartford, CT metro area spend?
Households in the Hartford-West Hartford-East Hartford metro area spend about $9.1B a year on rent and homeowner costs, $3.3B on groceries and $2.1B on food away from home. Relative to the U.S., household spending in the Hartford-West Hartford-East Hartford metro area runs highest on child care and other personal services (an index of 124, where 100 is the U.S. average) and lowest on gasoline and other fuels (77).
Which business types have the highest market scores in the Hartford-West Hartford-East Hartford, CT metro area?
Of the business types scored in the Hartford-West Hartford-East Hartford metro area, real estate agents and brokers (79), roofing and gutter companies (78) and fast food and sandwich shops (76) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #11 of 387 scored metro areas.
How does the Hartford-West Hartford-East Hartford, CT metro area compare with the U.S.?
Median household income in the Hartford-West Hartford-East Hartford metro area is $95,118, 18% above the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $333,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (75% above the U.S. rate) and lowest for convenience stores (29% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Hartford-West Hartford-East Hartford metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Hartford-West Hartford-East Hartford metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Connecticut · Every U.S. market · How we measure
Screening a site or an acquisition in the Hartford-West Hartford-East Hartford metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Hartford-West Hartford-East Hartford metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.