County profile · Connecticut
South Central Connecticut Planning Region, CT market data
Population, household spending and competition for 56 business types in the South Central Connecticut Planning Region, each scored against other counties.
- Population, 2025
- 578,741
- +2.5% since 2020
- Households
- 230,673
- Median household income
- $88,197
- Median home value
- $353,100
- Jobs located here
- 298,580
- Highest market score
- 75
- Roofing and gutters, #96 of 1,177 scored counties
A site report maps the competitors on map listings around any address in the South Central Connecticut Planning Region by name and distance, and the households and spending within reach. Or open the report at the center of the South Central Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 578,741 people live in the South Central Connecticut Planning Region, in 230,673 households. Between 2020 and 2025, the population of the South Central Connecticut Planning Region grew 2.5%, slower than the U.S. (+3.1%). The median household income in the South Central Connecticut Planning Region is $88,197 a year, 9% above the U.S. median of $80,734.
Set against the U.S., households in the South Central Connecticut Planning Region spend the most on clothing, shoes and related services (an index of 119, where 100 is the U.S. average) and the least on gasoline and other fuels (73).
The highest Groundwork market scores in the South Central Connecticut Planning Region are for roofing and gutter companies (75), convenience stores (71) and pest control companies (69). The South Central Connecticut Planning Region ranks #96 of 1,177 scored counties for roofing and gutter companies.
The South Central Connecticut Planning Region is part of the New Haven metro area. For its number of households, the South Central Connecticut Planning Region has the most map listings, relative to the U.S., for laundromats (94% above the U.S. rate) and the fewest for oil change and quick-lube shops (43% below the U.S. rate).
All 56 business types in the South Central Connecticut Planning Region
Highest Groundwork market score first. Each score compares the South Central Connecticut Planning Region with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Roofing and gutters | 75 | #96 of 1,177 | 83 | 3.6 | $9.4M | 111 | 29 |
| Convenience stores | 71 | #393 of 2,261 | 136 | 5.9 | $11.9M | 151 | 102 |
| Pest control | 69 | #108 of 699 | 25 | 1.1 | $12.7M | 124 | 17 |
| Mortgage brokers and lenders | 68 | #140 of 887 | 82 | 3.6 | Index only | 138 | 29 |
| Real estate agents and brokers | 67 | #310 of 2,176 | 593 | 25.7 | Index only | 136 | 94 |
| Home inspectors | 66 | #83 of 415 | 20 | 0.9 | Index only | 84 | 9 |
| HVAC and plumbing | 65 | #345 of 1,707 | 161 | 7.0 | $4.8M | 102 | 196 |
| Barbershops | 64 | #373 of 1,356 | 140 | 6.1 | $1.8M | 94 | 9 |
| Grocery and convenience stores | 64 | #622 of 2,402 | 426 | 18.5 | $3.8M | 112 | 228 |
| Property management | 63 | #237 of 910 | 59 | 2.6 | Index only | 135 | 116 |
| Home repair trades | 62 | #499 of 2,057 | 314 | 13.6 | $2.5M | 102 | 404 |
| Oil change and quick lube | 61 | #144 of 479 | 10 | 0.4 | $19.3M | 141 | 13 |
| Funeral homes | 61 | #461 of 1,472 | 59 | 2.6 | $594K | 88 | 32 |
| Electricians | 60 | #363 of 1,160 | 70 | 3.0 | $11.2M | 93 | 179 |
| Chiropractors | 60 | #459 of 1,490 | 112 | 4.9 | $2.6M | 111 | 65 |
| Urgent care and walk-in clinics | 58 | #119 of 325 | 14 | 0.6 | $21.2M | 86 | 12 |
| Tire shops | 58 | #575 of 1,530 | 77 | 3.3 | $2.5M | 100 | 24 |
| Real estate | 58 | #686 of 2,229 | 754 | 32.7 | Index only | 135 | 273 |
| Grocery stores | 58 | #751 of 2,070 | 180 | 7.8 | $9M | 97 | 126 |
| Child care and preschools | 57 | #634 of 1,611 | 173 | 7.5 | $906K | 90 | 155 |
| House cleaning | 56 | #302 of 847 | 54 | 2.3 | $5.9M | 92 | 99 |
| Clothing and shoe stores | 56 | #829 of 2,087 | 398 | 17.3 | $1.4M | 112 | 193 |
| Veterinarians | 55 | #608 of 1,485 | 65 | 2.8 | $2.5M | 92 | 54 |
| Optometrists and eye care | 53 | #622 of 1,302 | 116 | 5.0 | $2.6M | 82 | 35 |
| Primary care and pediatrics | 53 | #735 of 1,656 | 134 | 5.8 | $2.2M | 124 | 456 |
| Physical therapy | 52 | #679 of 1,422 | 153 | 6.6 | $1.9M | 81 | 69 |
| Gyms | 52 | #845 of 1,792 | 225 | 9.8 | $1.1M | 84 | 89 |
| Fast food and sandwich shops | 52 | #1,072 of 2,222 | 367 | 15.9 | $2.7M | 89 | 494 |
| Pet grooming and boarding | 50 | #730 of 1,461 | 76 | 3.3 | $2.1M | 84 | 46 |
| Pet businesses | 50 | #1,090 of 2,200 | 213 | 9.2 | $765K | 87 | 114 |
| Pizza | 49 | #1,083 of 2,090 | 268 | 11.6 | $3.7M | 73 | 494 |
| Clothing, shoes and laundry | 49 | #1,172 of 2,210 | 618 | 26.8 | $915K | 104 | 251 |
| Lawn, cleaning and pest control | 48 | #937 of 1,771 | 235 | 10.2 | $1.4M | 80 | 352 |
| Coffee shops and cafes | 48 | #1,098 of 2,063 | 276 | 12.0 | $3.6M | 97 | 193 |
| Pet stores | 47 | #539 of 974 | 48 | 2.1 | $3.4M | 75 | 14 |
| Yoga, Pilates and fitness studios | 46 | #466 of 777 | 73 | 3.2 | $3.4M | 83 | 89 |
| Landscaping and lawn care | 46 | #838 of 1,493 | 156 | 6.8 | $2M | 70 | 236 |
| Bakeries and dessert shops | 46 | #1,081 of 1,889 | 254 | 11.0 | $3.9M | 94 | 221 |
| Gas stations | 46 | #1,369 of 2,358 | 262 | 11.4 | $1.7M | 70 | 182 |
| Dry cleaners | 44 | #315 of 507 | 48 | 2.1 | $11.8M | 75 | 30 |
| Restaurants and cafes | 44 | #1,468 of 2,405 | 2,879 | 124.8 | $344K | 93 | 1,259 |
| Hair salons | 44 | #1,493 of 2,339 | 694 | 30.1 | $358K | 83 | 160 |
| Gyms, studios and classes | 43 | #1,402 of 2,088 | 474 | 20.5 | $520K | 79 | 169 |
| Sit-down restaurants | 42 | #1,555 of 2,405 | 1,644 | 71.3 | $603K | 91 | 566 |
| Auto repair and car care | 42 | #1,555 of 2,401 | 785 | 34.0 | $246K | 92 | 327 |
| Laundromats | 41 | #501 of 785 | 71 | 3.1 | $8M | 64 | 28 |
| Martial arts and dance studios | 41 | #922 of 1,334 | 176 | 7.6 | $1.4M | 69 | 80 |
| Auto repair shops | 41 | #1,598 of 2,378 | 474 | 20.5 | $407K | 92 | 244 |
| Collision repair and body shops | 39 | #918 of 1,327 | 72 | 3.1 | $2.7M | 87 | 71 |
| Car washes and detailing | 39 | #1,006 of 1,451 | 92 | 4.0 | $2.1M | 83 | 44 |
| Spas and skin care | 39 | #1,289 of 1,769 | 305 | 13.2 | $814K | 93 | 99 |
| Dentists and orthodontists | 38 | #1,374 of 1,886 | 329 | 14.3 | $901K | 92 | 228 |
| Insurance agencies | 37 | #1,576 of 2,272 | 290 | 12.6 | $1.2M | 93 | 205 |
| Doctors, dentists and clinics | 37 | #1,812 of 2,394 | 2,051 | 88.9 | $145K | 95 | 865 |
| Salons, barbers and spas | 37 | #1,870 of 2,385 | 1,365 | 59.2 | $182K | 86 | 400 |
| Nail salons | 36 | #1,032 of 1,328 | 198 | 8.6 | $1.3M | 75 | 129 |
Household spending in the South Central Connecticut Planning Region
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $193M | $837 | 87 |
| Gasoline and other fuels | $436.3M | $1,891 | 73 |
| Food away from home | $991.4M | $4,298 | 106 |
| Groceries | $1.6B | $7,029 | 111 |
| Personal care products and services | $248.3M | $1,077 | 107 |
| Child care and other personal services | $156.8M | $680 | 117 |
| Memberships, classes and admissions | $246.4M | $1,068 | 109 |
| Medical and dental services | $296.4M | $1,285 | 100 |
| Pets | $162.9M | $706 | 78 |
| Clothing, shoes and related services | $565.6M | $2,452 | 119 |
| Vehicle insurance | $340.3M | $1,475 | 75 |
| Home repairs, maintenance and insurance | $780.6M | $3,384 | 112 |
| Lawn care, cleaning and other household services | $317.6M | $1,377 | 97 |
| Rent and homeowner costs | $4.4B | $19,119 | 115 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the South Central Connecticut Planning Region
- Population, 2025 estimate
- 578,741+2.5% since 2020
- Households
- 230,673
- Median age
- 41.7
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.6
- Land area
- 367 sq. mi.
- People per square mile
- 1,554
- Median household income
- $88,197
- Average household income
- $121,518
- Median home value
- $353,100
- Jobs located here
- 298,580
- Daytime population
- 597,614Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the South Central Connecticut Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the South Central Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is the South Central Connecticut Planning Region, CT growing?
Population estimates put the South Central Connecticut Planning Region at 578,741 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 230,673 households.
How much do households in the South Central Connecticut Planning Region, CT spend?
Households in the South Central Connecticut Planning Region spend about $4.4B a year on rent and homeowner costs, $1.6B on groceries and $991.4M on food away from home. Relative to the U.S., household spending in the South Central Connecticut Planning Region runs highest on clothing, shoes and related services (an index of 119, where 100 is the U.S. average) and lowest on gasoline and other fuels (73).
Which business types have the highest market scores in the South Central Connecticut Planning Region, CT?
Of the business types scored in the South Central Connecticut Planning Region, roofing and gutter companies (75), convenience stores (71) and pest control companies (69) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #96 of 1,177 scored counties.
How does the South Central Connecticut Planning Region, CT compare with the U.S.?
Median household income in the South Central Connecticut Planning Region is $88,197, 9% above the U.S. median of $80,734. The population rose 2.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $353,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for laundromats (94% above the U.S. rate) and lowest for oil change and quick-lube shops (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the South Central Connecticut Planning Region, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the South Central Connecticut Planning Region. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the South Central Connecticut Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the South Central Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.