Groundwork

County profile · Connecticut

Capitol Planning Region, CT market data

Population, household spending and competition for 56 business types in the Capitol Planning Region, each scored against other counties.

Population, 2025
994,115
+3.1% since 2020
Households
391,113
Median household income
$93,394
Median home value
$323,700
Jobs located here
527,329
Highest market score
80
Roofing and gutters, #56 of 1,177 scored counties

A site report maps the competitors on map listings around any address in the Capitol Planning Region by name and distance, and the households and spending within reach. Or open the report at the center of the Capitol Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 994,115 people live in the Capitol Planning Region, in 391,113 households. Population estimates show the Capitol Planning Region grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in the Capitol Planning Region is $93,394 a year, 16% above the U.S. median of $80,734.

Set against the U.S., households in the Capitol Planning Region spend the most on child care and other personal services (an index of 122, where 100 is the U.S. average) and the least on gasoline and other fuels (75).

The highest Groundwork market scores in the Capitol Planning Region are for roofing and gutter companies (80), convenience stores (78) and home inspectors (75). The Capitol Planning Region ranks #56 of 1,177 scored counties for roofing and gutter companies.

The Capitol Planning Region is part of the Hartford-West Hartford-East Hartford metro area. For its number of households, the Capitol Planning Region has the most map listings, relative to the U.S., for electricians (60% above the U.S. rate) and the fewest for convenience stores (29% below the U.S. rate).

All 56 business types in the Capitol Planning Region

Highest Groundwork market score first. Each score compares the Capitol Planning Region with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Capitol Planning Region, CT, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Roofing and gutters80#56 of 1,1771393.6$9.8M11538
Convenience stores78#216 of 2,2612225.7$12.6M160119
Home inspectors75#29 of 415190.5Index only15320
HVAC and plumbing75#120 of 1,7072215.7$6.1M129323
Pest control72#74 of 699431.1$12.8M12529
Urgent care and walk-in clinics71#42 of 325160.4$32.1M13120
Fast food and sandwich shops69#400 of 2,22245311.6$3.8M125769
Grocery and convenience stores69#460 of 2,40268517.5$4.1M120349
Chiropractors68#263 of 1,4901774.5$2.9M12196
Real estate agents and brokers68#287 of 2,17699425.4Index only141176
Dry cleaners67#86 of 507441.1$22.3M14248
Home repair trades67#308 of 2,05751813.2$2.6M108643
House cleaning65#159 of 847701.8$7.9M123198
Laundromats65#207 of 785651.7$15.1M12135
Funeral homes65#362 of 1,472912.3$649K9650
Clothing and shoe stores65#530 of 2,08756714.5$1.7M136270
Tire shops64#418 of 1,5301193.0$2.9M11446
Child care and preschools63#460 of 1,6112937.5$945K94230
Property management61#282 of 9101203.1Index only114195
Clothing, shoes and laundry61#683 of 2,21084621.6$1.2M132353
Mortgage brokers and lenders60#249 of 8871554.0Index only12681
Gyms59#568 of 1,7923408.7$1.3M98153
Real estate58#685 of 2,2291,28832.9Index only137510
Pizza58#732 of 2,09041710.7$4.1M81769
Restaurants and cafes58#833 of 2,4054,063103.9$424K1141,974
Oil change and quick lube57#188 of 479250.6$13.6M9923
Barbershops56#553 of 1,3562847.3$1.5M8123
Coffee shops and cafes56#770 of 2,06340010.2$4.3M116325
Auto repair shops56#900 of 2,37868917.6$495K111369
Grocery stores55#849 of 2,0703418.7$8.2M88230
Gas stations55#953 of 2,3583859.8$2M83265
Sit-down restaurants55#958 of 2,4052,33459.7$739K111870
Auto repair and car care55#976 of 2,4011,20130.7$284K106508
Electricians54#508 of 1,1601584.0$8.6M71282
Collision repair and body shops54#574 of 1,3271163.0$2.9M9583
Veterinarians53#667 of 1,4851253.2$2.3M8393
Primary care and pediatrics53#742 of 1,6562516.4$2M115803
Bakeries and dessert shops50#934 of 1,88941410.6$4.2M101372
Optometrists and eye care49#713 of 1,3021995.1$2.6M8278
Martial arts and dance studios49#715 of 1,3342656.8$1.6M81128
Physical therapy49#750 of 1,4222696.9$1.9M80145
Gyms, studios and classes49#1,117 of 2,08873818.9$590K89281
Hair salons48#1,296 of 2,3391,10828.3$389K90291
Yoga, Pilates and fitness studios47#448 of 7771333.4$3.3M81153
Spas and skin care46#1,028 of 1,76950713.0$850K97127
Lawn, cleaning and pest control45#1,063 of 1,77141510.6$1.3M79712
Pet businesses45#1,324 of 2,20039310.0$723K82236
Pet grooming and boarding44#856 of 1,4611353.5$2.1M83104
Car washes and detailing43#917 of 1,4511854.7$1.8M7358
Nail salons42#909 of 1,3283027.7$1.4M85207
Landscaping and lawn care41#978 of 1,4933027.7$1.8M62485
Salons, barbers and spas40#1,742 of 2,3852,25857.7$191K90660
Pet stores38#670 of 974832.1$3.4M7639
Dentists and orthodontists35#1,492 of 1,88659815.3$860K87484
Doctors, dentists and clinics35#1,905 of 2,3944,128105.5$125K821,626
Insurance agencies30#1,816 of 2,27264116.4$932K74386

Household spending in the Capitol Planning Region

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Capitol Planning Region, CT by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$340.9M$87291
Gasoline and other fuels$766.2M$1,95975
Food away from home$1.7B$4,408108
Groceries$2.8B$7,139113
Personal care products and services$431.2M$1,102110
Child care and other personal services$276.9M$708122
Memberships, classes and admissions$435.2M$1,113113
Medical and dental services$514.2M$1,315102
Pets$283.9M$72680
Clothing, shoes and related services$981.8M$2,510122
Vehicle insurance$597.1M$1,52778
Home repairs, maintenance and insurance$1.4B$3,468115
Lawn care, cleaning and other household services$550.7M$1,408100
Rent and homeowner costs$7.6B$19,495117

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in the Capitol Planning Region

Population, 2025 estimate
994,115+3.1% since 2020
Households
391,113
Median age
41.4
Homes lived in by their owners
66%
Vehicles per household
1.7
Land area
1,027 sq. mi.
People per square mile
951
Median household income
$93,394
Average household income
$125,849
Median home value
$323,700
Jobs located here
527,329
Daytime population
1,033,267Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Capitol Planning Region?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of the Capitol Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Capitol Planning Region is part of the Hartford-West Hartford-East Hartford, CT metro area.

Questions

How fast is the Capitol Planning Region, CT growing?

Population estimates put the Capitol Planning Region at 994,115 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 391,113 households.

How much do households in the Capitol Planning Region, CT spend?

Households in the Capitol Planning Region spend about $7.6B a year on rent and homeowner costs, $2.8B on groceries and $1.7B on food away from home. Relative to the U.S., household spending in the Capitol Planning Region runs highest on child care and other personal services (an index of 122, where 100 is the U.S. average) and lowest on gasoline and other fuels (75).

Which business types have the highest market scores in the Capitol Planning Region, CT?

Of the business types scored in the Capitol Planning Region, roofing and gutter companies (80), convenience stores (78) and home inspectors (75) have the highest Groundwork market scores. For roofing and gutter companies, that ranks #56 of 1,177 scored counties.

How does the Capitol Planning Region, CT compare with the U.S.?

Median household income in the Capitol Planning Region is $93,394, 16% above the U.S. median of $80,734. The population rose 3.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $323,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (60% above the U.S. rate) and lowest for convenience stores (29% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Capitol Planning Region, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Capitol Planning Region. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Connecticut · Every U.S. market · How we measure

Screening a site or an acquisition in the Capitol Planning Region?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Capitol Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.