County profile · Connecticut
Northeastern Connecticut Planning Region, CT market data
Population, household spending and competition for 56 business types in the Northeastern Connecticut Planning Region, each scored against other counties.
- Population, 2025
- 98,096
- +3.0% since 2020
- Households
- 39,412
- Median household income
- $90,589
- Median home value
- $307,600
- Jobs located here
- 28,462
- Highest market score
- 91
- Clothing and shoe stores, #17 of 2,087 scored counties
A site report maps the competitors on map listings around any address in the Northeastern Connecticut Planning Region by name and distance, and the households and spending within reach. Or open the report at the center of the Northeastern Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 98,096 people live in the Northeastern Connecticut Planning Region, in 39,412 households. Between 2020 and 2025, the population of the Northeastern Connecticut Planning Region grew 3.0%, in step with the U.S. (+3.1%). The median household income in the Northeastern Connecticut Planning Region is $90,589 a year, 12% above the U.S. median of $80,734.
Set against the U.S., households in the Northeastern Connecticut Planning Region spend the most on clothing, shoes and related services (an index of 116, where 100 is the U.S. average) and the least on pets (76).
The highest Groundwork market scores in the Northeastern Connecticut Planning Region are for clothing and shoe stores (91); clothing, shoe and laundry businesses (87); and fast food and sandwich shops (84). The Northeastern Connecticut Planning Region ranks #17 of 2,087 scored counties for clothing and shoe stores.
The Northeastern Connecticut Planning Region is part of the Putnam area. For its number of households, the Northeastern Connecticut Planning Region has the most map listings, relative to the U.S., for veterinarians (91% above the U.S. rate) and the fewest for clothing and shoe stores (75% below the U.S. rate).
All 56 business types in the Northeastern Connecticut Planning Region
Highest Groundwork market score first. Each score compares the Northeastern Connecticut Planning Region with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 91 | #17 of 2,087 | 16 | 4.1 | $5.9M | 463 | 5 |
| Clothing, shoes and laundry | 87 | #44 of 2,210 | 37 | 9.4 | $2.5M | 289 | 11 |
| Fast food and sandwich shops | 84 | #77 of 2,222 | 36 | 9.1 | $4.7M | 153 | 50 |
| Real estate agents and brokers | 81 | #17 of 2,176 | 67 | 17.0 | Index only | 205 | 11 |
| Roofing and gutters | 79 | #65 of 1,177 | 13 | 3.3 | $10.1M | 119 | 4 |
| Chiropractors | 79 | #70 of 1,490 | 12 | 3.0 | $4.2M | 174 | 6 |
| Physical therapy | 79 | #71 of 1,422 | 12 | 3.0 | $4.2M | 173 | 8 |
| Grocery stores | 79 | #223 of 2,070 | 25 | 6.3 | $11.1M | 120 | 12 |
| Real estate | 78 | #60 of 2,229 | 77 | 19.5 | Index only | 224 | 27 |
| HVAC and plumbing | 78 | #77 of 1,707 | 19 | 4.8 | $6.9M | 145 | 30 |
| Insurance agencies | 78 | #258 of 2,272 | 18 | 4.6 | $4M | 317 | 16 |
| Martial arts and dance studios | 77 | #70 of 1,334 | 14 | 3.6 | $2.8M | 141 | 7 |
| Gyms | 76 | #122 of 1,792 | 25 | 6.3 | $1.6M | 122 | 9 |
| Dentists and orthodontists | 76 | #123 of 1,886 | 22 | 5.6 | $2.3M | 231 | 22 |
| Sit-down restaurants | 76 | #214 of 2,405 | 132 | 33.5 | $1.3M | 191 | 68 |
| Tire shops | 75 | #164 of 1,530 | 10 | 2.5 | $4M | 160 | 5 |
| Restaurants and cafes | 75 | #238 of 2,405 | 297 | 75.4 | $564K | 152 | 154 |
| Grocery and convenience stores | 75 | #294 of 2,402 | 70 | 17.8 | $4M | 117 | 25 |
| Spas and skin care | 74 | #146 of 1,769 | 31 | 7.9 | $1.4M | 155 | 6 |
| Mortgage brokers and lenders | 73 | #78 of 887 | 7 | 1.8 | Index only | 274 | 7 |
| Funeral homes | 73 | #181 of 1,472 | 6 | 1.5 | $1M | 149 | 5 |
| Pizza | 73 | #230 of 2,090 | 35 | 8.9 | $4.8M | 94 | 50 |
| Convenience stores | 73 | #345 of 2,261 | 29 | 7.4 | $9.6M | 122 | 13 |
| Hair salons | 72 | #243 of 2,339 | 78 | 19.8 | $541K | 126 | 16 |
| Barbershops | 71 | #207 of 1,356 | 17 | 4.3 | $2.5M | 132 | Under 3 |
| Primary care and pediatrics | 70 | #260 of 1,656 | 18 | 4.6 | $2.8M | 156 | 39 |
| Gyms, studios and classes | 69 | #287 of 2,088 | 51 | 12.9 | $780K | 118 | 16 |
| Child care and preschools | 68 | #318 of 1,611 | 24 | 6.1 | $1M | 104 | 21 |
| Doctors, dentists and clinics | 67 | #448 of 2,394 | 172 | 43.6 | $290K | 190 | 79 |
| Auto repair and car care | 67 | #463 of 2,401 | 124 | 31.5 | $323K | 120 | 51 |
| Car washes and detailing | 66 | #319 of 1,451 | 14 | 3.6 | $2.9M | 113 | Under 3 |
| Nail salons | 65 | #268 of 1,328 | 20 | 5.1 | $2.1M | 126 | 8 |
| Collision repair and body shops | 65 | #324 of 1,327 | 12 | 3.0 | $3.3M | 108 | 8 |
| Home repair trades | 65 | #363 of 2,057 | 47 | 11.9 | $2.8M | 115 | 78 |
| Salons, barbers and spas | 64 | #509 of 2,385 | 151 | 38.3 | $279K | 131 | 31 |
| Auto repair shops | 63 | #602 of 2,378 | 70 | 17.8 | $571K | 128 | 43 |
| Coffee shops and cafes | 62 | #527 of 2,063 | 30 | 7.6 | $5.6M | 151 | 35 |
| Yoga, Pilates and fitness studios | 58 | #240 of 777 | 12 | 3.0 | $3.3M | 82 | 9 |
| Gas stations | 58 | #838 of 2,358 | 41 | 10.4 | $2.2M | 94 | 29 |
| Lawn, cleaning and pest control | 57 | #604 of 1,771 | 31 | 7.9 | $1.7M | 103 | 63 |
| Laundromats | 50 | #383 of 785 | 8 | 2.0 | $11.8M | 94 | 6 |
| Electricians | 46 | #679 of 1,160 | 15 | 3.8 | $8.7M | 73 | 44 |
| Landscaping and lawn care | 46 | #832 of 1,493 | 25 | 6.3 | $2.1M | 73 | 46 |
| Bakeries and dessert shops | 42 | #1,223 of 1,889 | 49 | 12.4 | $3.4M | 83 | 38 |
| Pet stores | 37 | #682 of 974 | 8 | 2.0 | $3.4M | 76 | 4 |
| Pet grooming and boarding | 36 | #1,068 of 1,461 | 23 | 5.8 | $1.2M | 47 | 7 |
| Pet businesses | 22 | #2,079 of 2,200 | 67 | 17.0 | $408K | 46 | 30 |
| Veterinarians | 20 | #1,383 of 1,485 | 25 | 6.3 | $1.1M | 40 | 19 |
| House cleaning | Not scored | Not scored | 4 | 1.0 | $13.3M | 209 | 17 |
| Optometrists and eye care | Not scored | Not scored | 4 | 1.0 | $12.5M | 398 | 4 |
| Dry cleaners | Not scored | Not scored | 3 | 0.8 | $31.4M | 200 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.8 | $13.3M | 97 | Under 3 |
| Property management | Not scored | Not scored | 3 | 0.8 | Index only | 448 | 6 |
| Pest control | Not scored | Not scored | 2 | 0.5 | $26.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $25M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Northeastern Connecticut Planning Region
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $40M | $1,015 | 106 |
| Gasoline and other fuels | $91.5M | $2,322 | 89 |
| Food away from home | $167.6M | $4,252 | 104 |
| Groceries | $278M | $7,054 | 112 |
| Personal care products and services | $42.2M | $1,070 | 106 |
| Child care and other personal services | $25M | $633 | 109 |
| Memberships, classes and admissions | $39.8M | $1,009 | 103 |
| Medical and dental services | $49.9M | $1,267 | 98 |
| Pets | $27.3M | $694 | 76 |
| Clothing, shoes and related services | $94.1M | $2,388 | 116 |
| Vehicle insurance | $71.7M | $1,819 | 93 |
| Home repairs, maintenance and insurance | $131.1M | $3,327 | 110 |
| Lawn care, cleaning and other household services | $53.3M | $1,354 | 96 |
| Rent and homeowner costs | $747.1M | $18,957 | 114 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Northeastern Connecticut Planning Region
- Population, 2025 estimate
- 98,096+3.0% since 2020
- Households
- 39,412
- Median age
- 44.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 554 sq. mi.
- People per square mile
- 174
- Median household income
- $90,589
- Average household income
- $113,121
- Median home value
- $307,600
- Jobs located here
- 28,462
- Daytime population
- 79,653Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Northeastern Connecticut Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Northeastern Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Naugatuck Valley Planning Region, CT454,969 people
- Northwest Hills Planning Region, CT113,216 people
- Greater Bridgeport Planning Region, CT329,259 people
- Western Connecticut Planning Region, CT627,071 people
Questions
How fast is the Northeastern Connecticut Planning Region, CT growing?
Population estimates put the Northeastern Connecticut Planning Region at 98,096 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 39,412 households.
How much do households in the Northeastern Connecticut Planning Region, CT spend?
Households in the Northeastern Connecticut Planning Region spend about $747.1M a year on rent and homeowner costs, $278M on groceries and $167.6M on food away from home. Relative to the U.S., household spending in the Northeastern Connecticut Planning Region runs highest on clothing, shoes and related services (an index of 116, where 100 is the U.S. average) and lowest on pets (76).
Which business types have the highest market scores in the Northeastern Connecticut Planning Region, CT?
Of the business types scored in the Northeastern Connecticut Planning Region, clothing and shoe stores (91); clothing, shoe and laundry businesses (87); and fast food and sandwich shops (84) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #17 of 2,087 scored counties.
How does the Northeastern Connecticut Planning Region, CT compare with the U.S.?
Median household income in the Northeastern Connecticut Planning Region is $90,589, 12% above the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $307,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for veterinarians (91% above the U.S. rate) and lowest for clothing and shoe stores (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Northeastern Connecticut Planning Region, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Northeastern Connecticut Planning Region. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Northeastern Connecticut Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Northeastern Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.