County profile · Connecticut
Northwest Hills Planning Region, CT market data
How the Northwest Hills Planning Region compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 114,690
- +2.2% since 2020
- Households
- 47,845
- Median household income
- $93,551
- Median home value
- $335,600
- Jobs located here
- 36,871
- Highest market score
- 86
- Spas and skin care, #27 of 1,769 scored counties
A site report maps the competitors on map listings around any address in the Northwest Hills Planning Region by name and distance, and the households and spending within reach. Or open the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Northwest Hills Planning Region has an estimated 114,690 people and 47,845 households. Between 2020 and 2025, the population of the Northwest Hills Planning Region grew 2.2%, slower than the U.S. (+3.1%). Median household income in the Northwest Hills Planning Region is $93,551, 16% above the U.S. median of $80,734.
Relative to the U.S., household spending in the Northwest Hills Planning Region runs highest on clothing, shoes and related services (an index of 122, where 100 is the U.S. average) and lowest on pets (79).
Of the business types scored in the Northwest Hills Planning Region, spas and skin care studios (86), clothing and shoe stores (86) and convenience stores (84) have the highest Groundwork market scores. For spas and skin care studios, that ranks #27 of 1,769 scored counties.
The Northwest Hills Planning Region is part of the Torrington area. Against the U.S., map listings per household run highest for electricians (2.2 times the U.S. rate) and lowest for clothing and shoe stores (57% below the U.S. rate).
All 56 business types in the Northwest Hills Planning Region
Highest Groundwork market score first. Each score compares the Northwest Hills Planning Region with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Spas and skin care | 86 | #27 of 1,769 | 27 | 5.6 | $2M | 224 | 3 |
| Clothing and shoe stores | 86 | #62 of 2,087 | 33 | 6.9 | $3.6M | 285 | 12 |
| Convenience stores | 84 | #102 of 2,261 | 32 | 6.7 | $10.7M | 136 | 7 |
| Mortgage brokers and lenders | 81 | #25 of 887 | 7 | 1.5 | Index only | 343 | Under 3 |
| Fast food and sandwich shops | 81 | #109 of 2,222 | 43 | 9.0 | $4.9M | 161 | 70 |
| Chiropractors | 79 | #67 of 1,490 | 14 | 2.9 | $4.5M | 187 | 8 |
| Tire shops | 79 | #106 of 1,530 | 8 | 1.7 | $5.8M | 231 | 3 |
| Clothing, shoes and laundry | 79 | #155 of 2,210 | 62 | 13.0 | $1.9M | 219 | 20 |
| Grocery and convenience stores | 78 | #221 of 2,402 | 82 | 17.1 | $4.2M | 124 | 26 |
| Barbershops | 77 | #106 of 1,356 | 17 | 3.6 | $3.1M | 165 | Under 3 |
| Funeral homes | 75 | #143 of 1,472 | 8 | 1.7 | $1M | 152 | 7 |
| Child care and preschools | 74 | #172 of 1,611 | 24 | 5.0 | $1.4M | 139 | 26 |
| Dry cleaners | 73 | #46 of 507 | 5 | 1.0 | $23.9M | 153 | 4 |
| Roofing and gutters | 73 | #122 of 1,177 | 16 | 3.3 | $10.4M | 123 | 8 |
| Property management | 72 | #116 of 910 | 9 | 1.9 | Index only | 187 | 21 |
| Hair salons | 71 | #265 of 2,339 | 101 | 21.1 | $524K | 122 | 19 |
| Grocery stores | 71 | #384 of 2,070 | 31 | 6.5 | $11.1M | 119 | 19 |
| Real estate agents and brokers | 69 | #249 of 2,176 | 96 | 20.1 | Index only | 179 | 27 |
| Pizza | 68 | #377 of 2,090 | 47 | 9.8 | $4.5M | 88 | 70 |
| Gyms | 67 | #283 of 1,792 | 31 | 6.5 | $1.7M | 131 | 17 |
| Real estate | 67 | #310 of 2,229 | 114 | 23.8 | Index only | 189 | 52 |
| Salons, barbers and spas | 66 | #430 of 2,385 | 172 | 35.9 | $308K | 145 | 39 |
| Laundromats | 64 | #219 of 785 | 8 | 1.7 | $14.9M | 119 | 4 |
| Car washes and detailing | 63 | #388 of 1,451 | 16 | 3.3 | $2.9M | 115 | 7 |
| Auto repair and car care | 63 | #618 of 2,401 | 141 | 29.5 | $328K | 122 | 65 |
| Optometrists and eye care | 61 | #401 of 1,302 | 20 | 4.2 | $3.1M | 100 | 7 |
| Primary care and pediatrics | 61 | #475 of 1,656 | 21 | 4.4 | $3M | 168 | 86 |
| Auto repair shops | 61 | #684 of 2,378 | 78 | 16.3 | $592K | 133 | 52 |
| Restaurants and cafes | 61 | #718 of 2,405 | 469 | 98.0 | $450K | 121 | 219 |
| Physical therapy | 60 | #460 of 1,422 | 30 | 6.3 | $2.1M | 87 | 10 |
| Martial arts and dance studios | 58 | #444 of 1,334 | 27 | 5.6 | $2M | 97 | 13 |
| Nail salons | 58 | #453 of 1,328 | 24 | 5.0 | $2.2M | 132 | 16 |
| HVAC and plumbing | 58 | #557 of 1,707 | 30 | 6.3 | $5.6M | 117 | 76 |
| Coffee shops and cafes | 58 | #703 of 2,063 | 56 | 11.7 | $3.8M | 102 | 25 |
| Collision repair and body shops | 57 | #503 of 1,327 | 13 | 2.7 | $3.6M | 115 | 13 |
| Insurance agencies | 57 | #873 of 2,272 | 46 | 9.6 | $1.8M | 141 | 34 |
| Sit-down restaurants | 56 | #896 of 2,405 | 253 | 52.9 | $834K | 126 | 123 |
| House cleaning | 53 | #352 of 847 | 12 | 2.5 | $5.6M | 88 | 23 |
| Gyms, studios and classes | 53 | #906 of 2,088 | 82 | 17.1 | $644K | 97 | 30 |
| Bakeries and dessert shops | 52 | #866 of 1,889 | 54 | 11.3 | $3.9M | 94 | 31 |
| Dentists and orthodontists | 52 | #869 of 1,886 | 53 | 11.1 | $1.2M | 120 | 39 |
| Home repair trades | 50 | #1,031 of 2,057 | 72 | 15.0 | $2.3M | 95 | 147 |
| Gas stations | 50 | #1,155 of 2,358 | 46 | 9.6 | $2.3M | 95 | 53 |
| Doctors, dentists and clinics | 45 | #1,423 of 2,394 | 366 | 76.5 | $171K | 112 | 154 |
| Yoga, Pilates and fitness studios | 39 | #581 of 777 | 24 | 5.0 | $2.2M | 54 | 17 |
| Electricians | 37 | #883 of 1,160 | 26 | 5.4 | $6.4M | 53 | 63 |
| Pet grooming and boarding | 37 | #1,033 of 1,461 | 18 | 3.8 | $1.9M | 75 | 14 |
| Pet stores | 35 | #711 of 974 | 12 | 2.5 | $2.9M | 64 | 4 |
| Lawn, cleaning and pest control | 30 | #1,579 of 1,771 | 63 | 13.2 | $1.1M | 64 | 186 |
| Veterinarians | 29 | #1,227 of 1,485 | 22 | 4.6 | $1.6M | 58 | 17 |
| Landscaping and lawn care | 27 | #1,343 of 1,493 | 49 | 10.2 | $1.4M | 47 | 163 |
| Pet businesses | 26 | #1,985 of 2,200 | 68 | 14.2 | $509K | 58 | 35 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.6 | $15.4M | 112 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.4 | $33.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $62.7M | Too few | 4 |
Household spending in the Northwest Hills Planning Region
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $46.2M | $966 | 101 |
| Gasoline and other fuels | $104M | $2,175 | 84 |
| Food away from home | $211M | $4,410 | 108 |
| Groceries | $343.3M | $7,175 | 114 |
| Personal care products and services | $52.9M | $1,107 | 110 |
| Child care and other personal services | $33.3M | $697 | 120 |
| Memberships, classes and admissions | $52.8M | $1,105 | 112 |
| Medical and dental services | $62.7M | $1,311 | 102 |
| Pets | $34.6M | $723 | 79 |
| Clothing, shoes and related services | $119.6M | $2,499 | 122 |
| Vehicle insurance | $81.3M | $1,700 | 87 |
| Home repairs, maintenance and insurance | $166.8M | $3,486 | 116 |
| Lawn care, cleaning and other household services | $67.4M | $1,409 | 100 |
| Rent and homeowner costs | $935.7M | $19,556 | 117 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Northwest Hills Planning Region
- Population, 2025 estimate
- 114,690+2.2% since 2020
- Households
- 47,845
- Median age
- 47.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 787 sq. mi.
- People per square mile
- 144
- Median household income
- $93,551
- Average household income
- $131,679
- Median home value
- $335,600
- Jobs located here
- 36,871
- Daytime population
- 93,666Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Northwest Hills Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is the Northwest Hills Planning Region, CT growing?
Population estimates put the Northwest Hills Planning Region at 114,690 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 47,845 households.
How much do households in the Northwest Hills Planning Region, CT spend?
Households in the Northwest Hills Planning Region spend about $935.7M a year on rent and homeowner costs, $343.3M on groceries and $211M on food away from home. Set against the U.S., households in the Northwest Hills Planning Region spend the most on clothing, shoes and related services (an index of 122, where 100 is the U.S. average) and the least on pets (79).
Which business types have the highest market scores in the Northwest Hills Planning Region, CT?
The highest Groundwork market scores in the Northwest Hills Planning Region are for spas and skin care studios (86), clothing and shoe stores (86) and convenience stores (84). The Northwest Hills Planning Region ranks #27 of 1,769 scored counties for spas and skin care studios.
How does the Northwest Hills Planning Region, CT compare with the U.S.?
The median household income in the Northwest Hills Planning Region is $93,551 a year, 16% above the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $335,600, against $332,700 for the U.S. For its number of households, the Northwest Hills Planning Region has the most map listings, relative to the U.S., for electricians (2.2 times the U.S. rate) and the fewest for clothing and shoe stores (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Northwest Hills Planning Region, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Northwest Hills Planning Region. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Northwest Hills Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Northwest Hills Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.