County profile · Connecticut
Southeastern Connecticut Planning Region, CT market data
How the Southeastern Connecticut Planning Region compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 284,015
- +2.0% since 2020
- Households
- 115,768
- Median household income
- $86,586
- Median home value
- $323,400
- Jobs located here
- 118,380
- Highest market score
- 82
- Mortgage brokers and lenders, #20 of 887 scored counties
A site report maps the competitors on map listings around any address in the Southeastern Connecticut Planning Region by name and distance, and the households and spending within reach. Or open the report at the center of the Southeastern Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Southeastern Connecticut Planning Region has an estimated 284,015 people and 115,768 households. Population estimates put the population change in the Southeastern Connecticut Planning Region from 2020 to 2025 at +2.0%, slower than the U.S. (+3.1%). Median household income in the Southeastern Connecticut Planning Region is $86,586, 7% above the U.S. median of $80,734.
Relative to the U.S., household spending in the Southeastern Connecticut Planning Region runs highest on clothing, shoes and related services (an index of 115, where 100 is the U.S. average) and lowest on pets (75).
Of the business types scored in the Southeastern Connecticut Planning Region, mortgage brokers and lenders (82), dry cleaners (80) and roofing and gutter companies (79) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #20 of 887 scored counties.
The Southeastern Connecticut Planning Region is part of the Norwich-New London-Willimantic metro area. Against the U.S., map listings per household run highest for laundromats (94% above the U.S. rate) and lowest for mortgage brokers and lenders (77% below the U.S. rate).
All 56 business types in the Southeastern Connecticut Planning Region
Highest Groundwork market score first. Each score compares the Southeastern Connecticut Planning Region with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Mortgage brokers and lenders | 82 | #20 of 887 | 12 | 1.0 | Index only | 461 | 9 |
| Dry cleaners | 80 | #13 of 507 | 8 | 0.7 | $34.2M | 218 | 7 |
| Roofing and gutters | 79 | #62 of 1,177 | 34 | 2.9 | $11.1M | 132 | 11 |
| Home inspectors | 76 | #23 of 415 | 5 | 0.4 | Index only | 164 | 4 |
| Chiropractors | 76 | #112 of 1,490 | 34 | 2.9 | $4.3M | 178 | 19 |
| Property management | 75 | #78 of 910 | 17 | 1.5 | Index only | 229 | 41 |
| Pest control | 74 | #56 of 699 | 7 | 0.6 | $22.1M | 216 | 4 |
| Child care and preschools | 72 | #215 of 1,611 | 62 | 5.4 | $1.2M | 116 | 55 |
| HVAC and plumbing | 71 | #186 of 1,707 | 62 | 5.4 | $6.1M | 129 | 95 |
| Real estate agents and brokers | 71 | #192 of 2,176 | 242 | 20.9 | Index only | 164 | 45 |
| Grocery stores | 71 | #387 of 2,070 | 73 | 6.3 | $11M | 118 | 44 |
| Convenience stores | 70 | #431 of 2,261 | 91 | 7.9 | $8.8M | 112 | 37 |
| Grocery and convenience stores | 69 | #465 of 2,402 | 212 | 18.3 | $3.8M | 112 | 81 |
| Home repair trades | 67 | #302 of 2,057 | 137 | 11.8 | $2.8M | 114 | 183 |
| Real estate | 67 | #311 of 2,229 | 276 | 23.8 | Index only | 181 | 111 |
| Tire shops | 65 | #402 of 1,530 | 34 | 2.9 | $3M | 121 | 12 |
| Car washes and detailing | 64 | #366 of 1,451 | 37 | 3.2 | $2.8M | 110 | 11 |
| Auto repair and car care | 63 | #622 of 2,401 | 325 | 28.1 | $316K | 118 | 122 |
| Collision repair and body shops | 62 | #388 of 1,327 | 29 | 2.5 | $3.5M | 115 | 20 |
| Auto repair shops | 62 | #649 of 2,378 | 184 | 15.9 | $559K | 126 | 89 |
| Insurance agencies | 62 | #720 of 2,272 | 91 | 7.9 | $2M | 161 | 58 |
| Physical therapy | 61 | #420 of 1,422 | 58 | 5.0 | $2.5M | 104 | 30 |
| Fast food and sandwich shops | 61 | #691 of 2,222 | 137 | 11.8 | $3.5M | 115 | 239 |
| Hair salons | 59 | #740 of 2,339 | 247 | 21.3 | $490K | 114 | 69 |
| Gyms | 58 | #619 of 1,792 | 99 | 8.6 | $1.2M | 89 | 33 |
| Clothing and shoe stores | 58 | #748 of 2,087 | 177 | 15.3 | $1.5M | 121 | 89 |
| Funeral homes | 56 | #560 of 1,472 | 31 | 2.7 | $561K | 83 | 19 |
| Primary care and pediatrics | 56 | #637 of 1,656 | 67 | 5.8 | $2.2M | 121 | 164 |
| Electricians | 55 | #486 of 1,160 | 41 | 3.5 | $9.2M | 77 | 77 |
| Veterinarians | 55 | #606 of 1,485 | 30 | 2.6 | $2.6M | 97 | 26 |
| Martial arts and dance studios | 54 | #560 of 1,334 | 63 | 5.4 | $1.8M | 90 | 28 |
| Optometrists and eye care | 54 | #601 of 1,302 | 57 | 4.9 | $2.5M | 81 | 14 |
| Barbershops | 53 | #631 of 1,356 | 76 | 6.6 | $1.6M | 85 | 7 |
| Clothing, shoes and laundry | 52 | #1,063 of 2,210 | 278 | 24.0 | $983K | 112 | 109 |
| House cleaning | 51 | #390 of 847 | 23 | 2.0 | $6.7M | 105 | 66 |
| Spas and skin care | 50 | #892 of 1,769 | 125 | 10.8 | $969K | 111 | 31 |
| Gyms, studios and classes | 50 | #1,062 of 2,088 | 197 | 17.0 | $581K | 88 | 61 |
| Yoga, Pilates and fitness studios | 49 | #405 of 777 | 35 | 3.0 | $3.3M | 81 | 33 |
| Coffee shops and cafes | 48 | #1,099 of 2,063 | 136 | 11.7 | $3.5M | 96 | 82 |
| Dentists and orthodontists | 47 | #1,049 of 1,886 | 128 | 11.1 | $1.1M | 115 | 97 |
| Pizza | 47 | #1,157 of 2,090 | 137 | 11.8 | $3.5M | 69 | 239 |
| Lawn, cleaning and pest control | 45 | #1,056 of 1,771 | 109 | 9.4 | $1.4M | 84 | 198 |
| Salons, barbers and spas | 45 | #1,466 of 2,385 | 530 | 45.8 | $229K | 107 | 164 |
| Sit-down restaurants | 44 | #1,462 of 2,405 | 724 | 62.5 | $665K | 100 | 303 |
| Nail salons | 43 | #887 of 1,328 | 73 | 6.3 | $1.7M | 99 | 55 |
| Restaurants and cafes | 43 | #1,499 of 2,405 | 1,361 | 117.6 | $354K | 95 | 626 |
| Doctors, dentists and clinics | 43 | #1,536 of 2,394 | 896 | 77.4 | $161K | 106 | 333 |
| Gas stations | 42 | #1,518 of 2,358 | 156 | 13.5 | $1.5M | 63 | 98 |
| Oil change and quick lube | 41 | #330 of 479 | 12 | 1.0 | $8.6M | 62 | 7 |
| Landscaping and lawn care | 40 | #1,013 of 1,493 | 79 | 6.8 | $2M | 67 | 128 |
| Bakeries and dessert shops | 40 | #1,307 of 1,889 | 148 | 12.8 | $3.3M | 79 | 92 |
| Laundromats | 39 | #524 of 785 | 36 | 3.1 | $7.6M | 61 | 13 |
| Pet businesses | 36 | #1,669 of 2,200 | 125 | 10.8 | $631K | 72 | 69 |
| Pet stores | 30 | #775 of 974 | 26 | 2.2 | $3M | 67 | 12 |
| Pet grooming and boarding | 30 | #1,187 of 1,461 | 51 | 4.4 | $1.5M | 61 | 31 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.2 | $72.3M | Too few | 9 |
Household spending in the Southeastern Connecticut Planning Region
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $102.8M | $888 | 93 |
| Gasoline and other fuels | $235.5M | $2,035 | 78 |
| Food away from home | $481.5M | $4,160 | 102 |
| Groceries | $802M | $6,928 | 110 |
| Personal care products and services | $121.1M | $1,046 | 104 |
| Child care and other personal services | $72.2M | $624 | 107 |
| Memberships, classes and admissions | $114.4M | $988 | 101 |
| Medical and dental services | $144.7M | $1,249 | 97 |
| Pets | $78.9M | $681 | 75 |
| Clothing, shoes and related services | $273.2M | $2,360 | 115 |
| Vehicle insurance | $184.3M | $1,592 | 81 |
| Home repairs, maintenance and insurance | $379.1M | $3,274 | 109 |
| Lawn care, cleaning and other household services | $154.4M | $1,334 | 94 |
| Rent and homeowner costs | $2.2B | $18,647 | 112 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Southeastern Connecticut Planning Region
- Population, 2025 estimate
- 284,015+2.0% since 2020
- Households
- 115,768
- Median age
- 42.3
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.8
- Land area
- 598 sq. mi.
- People per square mile
- 468
- Median household income
- $86,586
- Average household income
- $111,769
- Median home value
- $323,400
- Jobs located here
- 118,380
- Daytime population
- 270,328Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Southeastern Connecticut Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Southeastern Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Connecticut 8
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- Northeastern Connecticut Planning Region, CT96,312 people
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- South Central Connecticut Planning Region, CT570,598 people
- Naugatuck Valley Planning Region, CT454,969 people
- Northwest Hills Planning Region, CT113,216 people
- Greater Bridgeport Planning Region, CT329,259 people
- Western Connecticut Planning Region, CT627,071 people
Questions
How fast is the Southeastern Connecticut Planning Region, CT growing?
Population estimates put the Southeastern Connecticut Planning Region at 284,015 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 115,768 households.
How much do households in the Southeastern Connecticut Planning Region, CT spend?
Households in the Southeastern Connecticut Planning Region spend about $2.2B a year on rent and homeowner costs, $802M on groceries and $481.5M on food away from home. Set against the U.S., households in the Southeastern Connecticut Planning Region spend the most on clothing, shoes and related services (an index of 115, where 100 is the U.S. average) and the least on pets (75).
Which business types have the highest market scores in the Southeastern Connecticut Planning Region, CT?
The highest Groundwork market scores in the Southeastern Connecticut Planning Region are for mortgage brokers and lenders (82), dry cleaners (80) and roofing and gutter companies (79). The Southeastern Connecticut Planning Region ranks #20 of 887 scored counties for mortgage brokers and lenders.
How does the Southeastern Connecticut Planning Region, CT compare with the U.S.?
The median household income in the Southeastern Connecticut Planning Region is $86,586 a year, 7% above the U.S. median of $80,734. The population rose 2.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $323,400, against $332,700 for the U.S. For its number of households, the Southeastern Connecticut Planning Region has the most map listings, relative to the U.S., for laundromats (94% above the U.S. rate) and the fewest for mortgage brokers and lenders (77% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Southeastern Connecticut Planning Region, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Southeastern Connecticut Planning Region. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Southeastern Connecticut Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Southeastern Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.