County profile · Connecticut
Western Connecticut Planning Region, CT market data
Population, household spending and competition for 56 business types in the Western Connecticut Planning Region, each scored against other counties.
- Population, 2025
- 640,482
- +3.5% since 2020
- Households
- 235,379
- Median household income
- $128,188
- Median home value
- $652,900
- Jobs located here
- 282,077
- Highest market score
- 86
- Convenience stores, #80 of 2,261 scored counties
A site report maps the competitors on map listings around any address in the Western Connecticut Planning Region by name and distance, and the households and spending within reach. Or open the report at the center of the Western Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 640,482 people live in the Western Connecticut Planning Region, in 235,379 households. Population estimates put the population change in the Western Connecticut Planning Region from 2020 to 2025 at +3.5%, in step with the U.S. (+3.1%). The median household income in the Western Connecticut Planning Region is $128,188 a year, 59% above the U.S. median of $80,734.
Set against the U.S., households in the Western Connecticut Planning Region spend the most on child care and other personal services (an index of 167, where 100 is the U.S. average) and the least on gasoline and other fuels (82).
The highest Groundwork market scores in the Western Connecticut Planning Region are for convenience stores (86), home inspectors (82) and tire shops (79). The Western Connecticut Planning Region ranks #80 of 2,261 scored counties for convenience stores.
The Western Connecticut Planning Region is part of the Bridgeport-Stamford-Danbury metro area. For its number of households, the Western Connecticut Planning Region has the most map listings, relative to the U.S., for dry cleaners (2.9 times the U.S. rate) and the fewest for tire shops (42% below the U.S. rate).
All 56 business types in the Western Connecticut Planning Region
Highest Groundwork market score first. Each score compares the Western Connecticut Planning Region with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 86 | #80 of 2,261 | 119 | 5.1 | $15.7M | 199 | 51 |
| Home inspectors | 82 | #9 of 415 | 16 | 0.7 | Index only | 126 | 8 |
| Tire shops | 79 | #109 of 1,530 | 52 | 2.2 | $4.5M | 180 | 25 |
| Oil change and quick lube | 76 | #26 of 479 | 9 | 0.4 | $26M | 189 | 12 |
| Funeral homes | 75 | #148 of 1,472 | 44 | 1.9 | $848K | 125 | 25 |
| Pest control | 74 | #65 of 699 | 38 | 1.6 | $10.4M | 101 | 20 |
| Urgent care and walk-in clinics | 72 | #36 of 325 | 13 | 0.6 | $27.9M | 114 | 15 |
| Roofing and gutters | 72 | #141 of 1,177 | 123 | 5.2 | $8M | 94 | 36 |
| Grocery and convenience stores | 72 | #381 of 2,402 | 424 | 18.0 | $4.4M | 130 | 202 |
| Auto repair and car care | 69 | #381 of 2,401 | 661 | 28.1 | $354K | 132 | 317 |
| HVAC and plumbing | 68 | #250 of 1,707 | 170 | 7.2 | $5.8M | 121 | 263 |
| Auto repair shops | 67 | #460 of 2,378 | 403 | 17.1 | $580K | 131 | 230 |
| Pizza | 63 | #548 of 2,090 | 230 | 9.8 | $5.4M | 106 | 547 |
| Fast food and sandwich shops | 63 | #614 of 2,222 | 359 | 15.3 | $3.5M | 113 | 547 |
| Laundromats | 62 | #243 of 785 | 48 | 2.0 | $14.8M | 118 | 28 |
| Optometrists and eye care | 62 | #378 of 1,302 | 124 | 5.3 | $2.9M | 93 | 43 |
| Chiropractors | 62 | #420 of 1,490 | 161 | 6.8 | $2.3M | 94 | 73 |
| Child care and preschools | 61 | #516 of 1,611 | 225 | 9.6 | $1M | 101 | 195 |
| Home repair trades | 61 | #539 of 2,057 | 397 | 16.9 | $2.5M | 102 | 501 |
| Grocery stores | 60 | #681 of 2,070 | 196 | 8.3 | $9.5M | 102 | 151 |
| Barbershops | 58 | #494 of 1,356 | 151 | 6.4 | $2M | 108 | 21 |
| Property management | 57 | #324 of 910 | 84 | 3.6 | Index only | 114 | 177 |
| Electricians | 57 | #431 of 1,160 | 104 | 4.4 | $9.4M | 79 | 202 |
| Primary care and pediatrics | 57 | #611 of 1,656 | 170 | 7.2 | $2.1M | 120 | 588 |
| Mortgage brokers and lenders | 56 | #315 of 887 | 123 | 5.2 | Index only | 110 | 61 |
| Car washes and detailing | 56 | #565 of 1,451 | 88 | 3.7 | $2.7M | 106 | 47 |
| Gas stations | 55 | #956 of 2,358 | 256 | 10.9 | $1.9M | 82 | 165 |
| Gyms | 54 | #762 of 1,792 | 297 | 12.6 | $1.2M | 93 | 172 |
| Coffee shops and cafes | 54 | #855 of 2,063 | 312 | 13.3 | $4M | 107 | 235 |
| Restaurants and cafes | 54 | #1,013 of 2,405 | 3,080 | 130.9 | $403K | 109 | 1,543 |
| Collision repair and body shops | 51 | #642 of 1,327 | 79 | 3.4 | $3M | 96 | 77 |
| Veterinarians | 50 | #750 of 1,485 | 103 | 4.4 | $2M | 74 | 82 |
| Sit-down restaurants | 50 | #1,176 of 2,405 | 1,787 | 75.9 | $694K | 105 | 755 |
| Hair salons | 50 | #1,187 of 2,339 | 708 | 30.1 | $433K | 101 | 269 |
| Bakeries and dessert shops | 49 | #967 of 1,889 | 312 | 13.3 | $4M | 96 | 262 |
| Clothing and shoe stores | 49 | #1,102 of 2,087 | 589 | 25.0 | $1.2M | 95 | 303 |
| House cleaning | 48 | #472 of 847 | 89 | 3.8 | $4.4M | 69 | 138 |
| Pet grooming and boarding | 48 | #787 of 1,461 | 115 | 4.9 | $1.8M | 71 | 66 |
| Pet businesses | 47 | #1,244 of 2,200 | 327 | 13.9 | $633K | 72 | 175 |
| Physical therapy | 46 | #833 of 1,422 | 213 | 9.0 | $1.7M | 71 | 114 |
| Real estate agents and brokers | 46 | #1,301 of 2,176 | 1,226 | 52.1 | Index only | 79 | 238 |
| Nail salons | 45 | #837 of 1,328 | 200 | 8.5 | $1.5M | 92 | 171 |
| Martial arts and dance studios | 44 | #848 of 1,334 | 226 | 9.6 | $1.6M | 79 | 197 |
| Clothing, shoes and laundry | 44 | #1,352 of 2,210 | 897 | 38.1 | $792K | 90 | 423 |
| Gyms, studios and classes | 43 | #1,399 of 2,088 | 676 | 28.7 | $532K | 80 | 369 |
| Real estate | 43 | #1,490 of 2,229 | 1,449 | 61.6 | Index only | 84 | 548 |
| Salons, barbers and spas | 43 | #1,579 of 2,385 | 1,488 | 63.2 | $206K | 97 | 582 |
| Spas and skin care | 42 | #1,195 of 1,769 | 390 | 16.6 | $786K | 90 | 115 |
| Pet stores | 39 | #662 of 974 | 70 | 3.0 | $3M | 65 | 27 |
| Doctors, dentists and clinics | 39 | #1,732 of 2,394 | 2,846 | 120.9 | $128K | 84 | 1,190 |
| Yoga, Pilates and fitness studios | 38 | #595 of 777 | 153 | 6.5 | $2.4M | 58 | 172 |
| Dentists and orthodontists | 38 | #1,383 of 1,886 | 449 | 19.1 | $808K | 82 | 357 |
| Lawn, cleaning and pest control | 35 | #1,443 of 1,771 | 435 | 18.5 | $904K | 54 | 777 |
| Insurance agencies | 35 | #1,649 of 2,272 | 352 | 15.0 | $1.1M | 88 | 249 |
| Landscaping and lawn care | 34 | #1,192 of 1,493 | 308 | 13.1 | $1.3M | 44 | 619 |
| Dry cleaners | 33 | #416 of 507 | 86 | 3.7 | $8.3M | 53 | 92 |
Household spending in the Western Connecticut Planning Region
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $233.9M | $994 | 104 |
| Gasoline and other fuels | $498.6M | $2,118 | 82 |
| Food away from home | $1.2B | $5,267 | 129 |
| Groceries | $1.9B | $7,920 | 125 |
| Personal care products and services | $306.5M | $1,302 | 130 |
| Child care and other personal services | $227.6M | $967 | 167 |
| Memberships, classes and admissions | $359.9M | $1,529 | 156 |
| Medical and dental services | $362.9M | $1,542 | 120 |
| Pets | $207.1M | $880 | 97 |
| Clothing, shoes and related services | $710.2M | $3,017 | 147 |
| Vehicle insurance | $386.9M | $1,644 | 84 |
| Home repairs, maintenance and insurance | $981.4M | $4,170 | 138 |
| Lawn care, cleaning and other household services | $393.4M | $1,672 | 118 |
| Rent and homeowner costs | $5.3B | $22,505 | 135 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Western Connecticut Planning Region
- Population, 2025 estimate
- 640,482+3.5% since 2020
- Households
- 235,379
- Median age
- 42.2
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 532 sq. mi.
- People per square mile
- 1,178
- Median household income
- $128,188
- Average household income
- $214,675
- Median home value
- $652,900
- Jobs located here
- 282,077
- Daytime population
- 636,160Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Western Connecticut Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Western Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Connecticut 8
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- South Central Connecticut Planning Region, CT570,598 people
- Northwest Hills Planning Region, CT113,216 people
- Lower Connecticut River Valley Planning Region, CT175,822 people
- Capitol Planning Region, CT977,290 people
- Southeastern Connecticut Planning Region, CT279,971 people
- Northeastern Connecticut Planning Region, CT96,312 people
Questions
How fast is the Western Connecticut Planning Region, CT growing?
Population estimates put the Western Connecticut Planning Region at 640,482 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 235,379 households.
How much do households in the Western Connecticut Planning Region, CT spend?
Households in the Western Connecticut Planning Region spend about $5.3B a year on rent and homeowner costs, $1.9B on groceries and $1.2B on food away from home. Relative to the U.S., household spending in the Western Connecticut Planning Region runs highest on child care and other personal services (an index of 167, where 100 is the U.S. average) and lowest on gasoline and other fuels (82).
Which business types have the highest market scores in the Western Connecticut Planning Region, CT?
Of the business types scored in the Western Connecticut Planning Region, convenience stores (86), home inspectors (82) and tire shops (79) have the highest Groundwork market scores. For convenience stores, that ranks #80 of 2,261 scored counties.
How does the Western Connecticut Planning Region, CT compare with the U.S.?
Median household income in the Western Connecticut Planning Region is $128,188, 59% above the U.S. median of $80,734. The population rose 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $652,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for dry cleaners (2.9 times the U.S. rate) and lowest for tire shops (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Western Connecticut Planning Region, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Western Connecticut Planning Region. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Western Connecticut Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Western Connecticut Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.