Small-town market profile · Connecticut
Putnam, CT area market data
Population, household spending and competition for 56 business types in the Putnam area, each scored against other small-town markets.
- Population, 2025
- 98,096
- +3.0% since 2020
- Households
- 39,412
- Median household income
- $90,589
- Median home value
- $307,600
- Jobs located here
- 28,462
- Highest market score
- 95
- Clothing and shoe stores, #3 of 536 scored small-town markets
A site report maps the competitors on map listings around any address in the Putnam area by name and distance, and the households and spending within reach. Or open the report at the center of the Putnam area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 98,096 people live in the Putnam area, in 39,412 households. Between 2020 and 2025, the population of the Putnam area grew 3.0%, in step with the U.S. (+3.1%). The median household income in the Putnam area is $90,589 a year, 12% above the U.S. median of $80,734.
Set against the U.S., households in the Putnam area spend the most on clothing, shoes and related services (an index of 116, where 100 is the U.S. average) and the least on pets (76).
The highest Groundwork market scores in the Putnam area are for clothing and shoe stores (95); fast food and sandwich shops (92); and clothing, shoe and laundry businesses (91). The Putnam area ranks #3 of 536 scored small-town markets for clothing and shoe stores.
The Putnam area is made up of one county, Northeastern Connecticut Planning Region. For its number of households, the Putnam area has the most map listings, relative to the U.S., for veterinarians (91% above the U.S. rate) and the fewest for clothing and shoe stores (75% below the U.S. rate).
All 56 business types in the Putnam area
Highest Groundwork market score first. Each score compares the Putnam area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing and shoe stores | 95 | #3 of 536 | 16 | 4.1 | $5.9M | 463 | 5 |
| Fast food and sandwich shops | 92 | #4 of 537 | 36 | 9.1 | $4.7M | 153 | 50 |
| Clothing, shoes and laundry | 91 | #3 of 536 | 37 | 9.4 | $2.5M | 289 | 11 |
| Roofing and gutters | 86 | #4 of 288 | 13 | 3.3 | $10.1M | 119 | 4 |
| Chiropractors | 85 | #4 of 426 | 12 | 3.0 | $4.2M | 174 | 6 |
| Restaurants and cafes | 85 | #11 of 538 | 297 | 75.4 | $564K | 152 | 154 |
| Funeral homes | 84 | #16 of 365 | 6 | 1.5 | $1M | 149 | 5 |
| Grocery stores | 84 | #18 of 506 | 25 | 6.3 | $11.1M | 120 | 12 |
| Real estate agents and brokers | 83 | #2 of 533 | 67 | 17.0 | Index only | 205 | 11 |
| Sit-down restaurants | 83 | #12 of 538 | 132 | 33.5 | $1.3M | 191 | 68 |
| HVAC and plumbing | 82 | #8 of 476 | 19 | 4.8 | $6.9M | 145 | 30 |
| Physical therapy | 82 | #12 of 400 | 12 | 3.0 | $4.2M | 173 | 8 |
| Tire shops | 82 | #15 of 431 | 10 | 2.5 | $4M | 160 | 5 |
| Pizza | 82 | #16 of 520 | 35 | 8.9 | $4.8M | 94 | 50 |
| Insurance agencies | 82 | #42 of 537 | 18 | 4.6 | $4M | 317 | 16 |
| Real estate | 81 | #6 of 536 | 77 | 19.5 | Index only | 224 | 27 |
| Dentists and orthodontists | 80 | #16 of 526 | 22 | 5.6 | $2.3M | 231 | 22 |
| Grocery and convenience stores | 80 | #19 of 538 | 70 | 17.8 | $4M | 117 | 25 |
| Martial arts and dance studios | 79 | #10 of 378 | 14 | 3.6 | $2.8M | 141 | 7 |
| Gyms | 79 | #17 of 506 | 25 | 6.3 | $1.6M | 122 | 9 |
| Doctors, dentists and clinics | 79 | #30 of 538 | 172 | 43.6 | $290K | 190 | 79 |
| Mortgage brokers and lenders | 78 | #8 of 177 | 7 | 1.8 | Index only | 274 | 7 |
| Convenience stores | 78 | #33 of 529 | 29 | 7.4 | $9.6M | 122 | 13 |
| Barbershops | 78 | #41 of 377 | 17 | 4.3 | $2.5M | 132 | Under 3 |
| Hair salons | 77 | #19 of 538 | 78 | 19.8 | $541K | 126 | 16 |
| Auto repair and car care | 76 | #40 of 538 | 124 | 31.5 | $323K | 120 | 51 |
| Spas and skin care | 75 | #27 of 504 | 31 | 7.9 | $1.4M | 155 | 6 |
| Child care and preschools | 74 | #50 of 454 | 24 | 6.1 | $1M | 104 | 21 |
| Primary care and pediatrics | 74 | #54 of 458 | 18 | 4.6 | $2.8M | 156 | 39 |
| Laundromats | 73 | #23 of 150 | 8 | 2.0 | $11.8M | 94 | 6 |
| Yoga, Pilates and fitness studios | 72 | #4 of 112 | 12 | 3.0 | $3.3M | 82 | 9 |
| Collision repair and body shops | 72 | #51 of 387 | 12 | 3.0 | $3.3M | 108 | 8 |
| Car washes and detailing | 72 | #66 of 441 | 14 | 3.6 | $2.9M | 113 | Under 3 |
| Gyms, studios and classes | 71 | #46 of 535 | 51 | 12.9 | $780K | 118 | 16 |
| Auto repair shops | 71 | #65 of 538 | 70 | 17.8 | $571K | 128 | 43 |
| Home repair trades | 69 | #59 of 526 | 47 | 11.9 | $2.8M | 115 | 78 |
| Salons, barbers and spas | 68 | #66 of 538 | 151 | 38.3 | $279K | 131 | 31 |
| Coffee shops and cafes | 68 | #69 of 529 | 30 | 7.6 | $5.6M | 151 | 35 |
| Gas stations | 68 | #89 of 536 | 41 | 10.4 | $2.2M | 94 | 29 |
| Nail salons | 64 | #101 of 387 | 20 | 5.1 | $2.1M | 126 | 8 |
| Electricians | 61 | #80 of 295 | 15 | 3.8 | $8.7M | 73 | 44 |
| Pet stores | 60 | #59 of 220 | 8 | 2.0 | $3.4M | 76 | 4 |
| Lawn, cleaning and pest control | 60 | #140 of 481 | 31 | 7.9 | $1.7M | 103 | 63 |
| Landscaping and lawn care | 52 | #171 of 399 | 25 | 6.3 | $2.1M | 73 | 46 |
| Bakeries and dessert shops | 46 | #297 of 507 | 49 | 12.4 | $3.4M | 83 | 38 |
| Pet grooming and boarding | 39 | #276 of 387 | 23 | 5.8 | $1.2M | 47 | 7 |
| Pet businesses | 23 | #501 of 527 | 67 | 17.0 | $408K | 46 | 30 |
| Veterinarians | 22 | #373 of 398 | 25 | 6.3 | $1.1M | 40 | 19 |
| House cleaning | Not scored | Not scored | 4 | 1.0 | $13.3M | 209 | 17 |
| Optometrists and eye care | Not scored | Not scored | 4 | 1.0 | $12.5M | 398 | 4 |
| Dry cleaners | Not scored | Not scored | 3 | 0.8 | $31.4M | 200 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.8 | $13.3M | 97 | Under 3 |
| Property management | Not scored | Not scored | 3 | 0.8 | Index only | 448 | 6 |
| Pest control | Not scored | Not scored | 2 | 0.5 | $26.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.5 | $25M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Putnam area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $40M | $1,015 | 106 |
| Gasoline and other fuels | $91.5M | $2,322 | 89 |
| Food away from home | $167.6M | $4,252 | 104 |
| Groceries | $278M | $7,054 | 112 |
| Personal care products and services | $42.2M | $1,070 | 106 |
| Child care and other personal services | $25M | $633 | 109 |
| Memberships, classes and admissions | $39.8M | $1,009 | 103 |
| Medical and dental services | $49.9M | $1,267 | 98 |
| Pets | $27.3M | $694 | 76 |
| Clothing, shoes and related services | $94.1M | $2,388 | 116 |
| Vehicle insurance | $71.7M | $1,819 | 93 |
| Home repairs, maintenance and insurance | $131.1M | $3,327 | 110 |
| Lawn care, cleaning and other household services | $53.3M | $1,354 | 96 |
| Rent and homeowner costs | $747.1M | $18,957 | 114 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Putnam area
- Population, 2025 estimate
- 98,096+3.0% since 2020
- Households
- 39,412
- Median age
- 44.3
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.0
- Land area
- 554 sq. mi.
- People per square mile
- 174
- Median household income
- $90,589
- Average household income
- $113,121
- Median home value
- $307,600
- Jobs located here
- 28,462
- Daytime population
- 79,653Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Putnam area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Putnam area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Putnam area 1
- Northeastern Connecticut Planning Region, CT96,312 people
Other markets based in Connecticut 6
- Hartford-West Hartford-East Hartford, CT metro area1,153,112 people
- Bridgeport-Stamford-Danbury, CT metro area956,330 people
- New Haven, CT metro area570,598 people
- Waterbury-Shelton, CT metro area454,969 people
- Norwich-New London-Willimantic, CT metro area279,971 people
- Torrington, CT area113,216 people
Questions
How fast is the Putnam, CT area growing?
Population estimates put the Putnam area at 98,096 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 39,412 households.
How much do households in the Putnam, CT area spend?
Households in the Putnam area spend about $747.1M a year on rent and homeowner costs, $278M on groceries and $167.6M on food away from home. Relative to the U.S., household spending in the Putnam area runs highest on clothing, shoes and related services (an index of 116, where 100 is the U.S. average) and lowest on pets (76).
Which business types have the highest market scores in the Putnam, CT area?
Of the business types scored in the Putnam area, clothing and shoe stores (95); fast food and sandwich shops (92); and clothing, shoe and laundry businesses (91) have the highest Groundwork market scores. For clothing and shoe stores, that ranks #3 of 536 scored small-town markets.
How does the Putnam, CT area compare with the U.S.?
Median household income in the Putnam area is $90,589, 12% above the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $307,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for veterinarians (91% above the U.S. rate) and lowest for clothing and shoe stores (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Putnam area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Putnam area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Putnam area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Putnam area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.