County profile · Connecticut
Lower Connecticut River Valley Planning Region, CT market data
Population, household spending and competition for 56 business types in the Lower Connecticut River Valley Planning Region, each scored against other counties.
- Population, 2025
- 177,311
- +2.3% since 2020
- Households
- 74,068
- Median household income
- $104,428
- Median home value
- $379,700
- Jobs located here
- 70,497
- Highest market score
- 83
- Chiropractors, #34 of 1,490 scored counties
A site report maps the competitors on map listings around any address in the Lower Connecticut River Valley Planning Region by name and distance, and the households and spending within reach. Or open the report at the center of the Lower Connecticut River Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 177,311 people live in the Lower Connecticut River Valley Planning Region, in 74,068 households. Population estimates put the population change in the Lower Connecticut River Valley Planning Region from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). The median household income in the Lower Connecticut River Valley Planning Region is $104,428 a year, 29% above the U.S. median of $80,734.
Set against the U.S., households in the Lower Connecticut River Valley Planning Region spend the most on child care and other personal services (an index of 132, where 100 is the U.S. average) and the least on gasoline and other fuels (84).
The highest Groundwork market scores in the Lower Connecticut River Valley Planning Region are for chiropractors (83), mortgage brokers and lenders (81) and convenience stores (80). The Lower Connecticut River Valley Planning Region ranks #34 of 1,490 scored counties for chiropractors.
The Lower Connecticut River Valley Planning Region is part of the Hartford-West Hartford-East Hartford metro area. For its number of households, the Lower Connecticut River Valley Planning Region has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.5 times the U.S. rate) and the fewest for tire shops (47% below the U.S. rate).
All 56 business types in the Lower Connecticut River Valley Planning Region
Highest Groundwork market score first. Each score compares the Lower Connecticut River Valley Planning Region with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Chiropractors | 83 | #34 of 1,490 | 23 | 3.1 | $4.4M | 185 | 10 |
| Mortgage brokers and lenders | 81 | #24 of 887 | 7 | 0.9 | Index only | 552 | 9 |
| Convenience stores | 80 | #162 of 2,261 | 42 | 5.7 | $13.1M | 166 | 19 |
| Tire shops | 78 | #121 of 1,530 | 15 | 2.0 | $4.8M | 193 | 7 |
| Fast food and sandwich shops | 76 | #202 of 2,222 | 69 | 9.3 | $5M | 164 | 133 |
| Grocery and convenience stores | 76 | #259 of 2,402 | 107 | 14.4 | $5.1M | 151 | 52 |
| Pest control | 75 | #49 of 699 | 7 | 0.9 | $15.7M | 153 | 6 |
| House cleaning | 75 | #68 of 847 | 10 | 1.4 | $11M | 171 | 32 |
| Property management | 73 | #106 of 910 | 14 | 1.9 | Index only | 194 | 33 |
| Funeral homes | 73 | #184 of 1,472 | 14 | 1.9 | $908K | 134 | 11 |
| Laundromats | 71 | #143 of 785 | 10 | 1.4 | $19.6M | 156 | 6 |
| Real estate agents and brokers | 71 | #196 of 2,176 | 178 | 24.0 | Index only | 155 | 28 |
| Grocery stores | 71 | #375 of 2,070 | 45 | 6.1 | $12.2M | 131 | 33 |
| Roofing and gutters | 70 | #165 of 1,177 | 31 | 4.2 | $8.7M | 103 | 12 |
| HVAC and plumbing | 70 | #214 of 1,707 | 53 | 7.2 | $5.1M | 107 | 57 |
| Barbershops | 70 | #240 of 1,356 | 36 | 4.9 | $2.4M | 127 | Under 3 |
| Collision repair and body shops | 69 | #229 of 1,327 | 15 | 2.0 | $4.8M | 157 | 17 |
| Optometrists and eye care | 68 | #240 of 1,302 | 29 | 3.9 | $3.5M | 112 | 11 |
| Real estate | 66 | #354 of 2,229 | 208 | 28.1 | Index only | 167 | 80 |
| Auto repair and car care | 65 | #527 of 2,401 | 216 | 29.2 | $336K | 125 | 98 |
| Child care and preschools | 64 | #423 of 1,611 | 52 | 7.0 | $1.1M | 109 | 50 |
| Auto repair shops | 64 | #552 of 2,378 | 120 | 16.2 | $605K | 136 | 76 |
| Pizza | 63 | #561 of 2,090 | 77 | 10.4 | $4.5M | 88 | 133 |
| Car washes and detailing | 62 | #417 of 1,451 | 29 | 3.9 | $2.5M | 99 | 9 |
| Gyms | 62 | #458 of 1,792 | 68 | 9.2 | $1.3M | 101 | 25 |
| Physical therapy | 61 | #421 of 1,422 | 46 | 6.2 | $2.2M | 92 | 20 |
| Hair salons | 61 | #636 of 2,339 | 163 | 22.0 | $529K | 123 | 53 |
| Primary care and pediatrics | 59 | #543 of 1,656 | 50 | 6.8 | $2M | 115 | 101 |
| Coffee shops and cafes | 59 | #650 of 2,063 | 76 | 10.3 | $4.6M | 123 | 57 |
| Insurance agencies | 59 | #806 of 2,272 | 71 | 9.6 | $1.8M | 141 | 46 |
| Spas and skin care | 56 | #665 of 1,769 | 73 | 9.9 | $1.2M | 135 | 23 |
| Home repair trades | 56 | #753 of 2,057 | 122 | 16.5 | $2.2M | 91 | 143 |
| Oil change and quick lube | 55 | #207 of 479 | 5 | 0.7 | $14.5M | 106 | 6 |
| Salons, barbers and spas | 53 | #992 of 2,385 | 328 | 44.3 | $263K | 124 | 106 |
| Restaurants and cafes | 53 | #1,055 of 2,405 | 857 | 115.7 | $404K | 109 | 394 |
| Dry cleaners | 51 | #249 of 507 | 12 | 1.6 | $16.3M | 104 | 13 |
| Clothing and shoe stores | 51 | #1,021 of 2,087 | 144 | 19.4 | $1.4M | 107 | 79 |
| Nail salons | 50 | #704 of 1,328 | 50 | 6.8 | $1.7M | 103 | 27 |
| Clothing, shoes and laundry | 50 | #1,130 of 2,210 | 197 | 26.6 | $993K | 113 | 98 |
| Pet stores | 49 | #505 of 974 | 18 | 2.4 | $3.2M | 70 | 4 |
| Home inspectors | 48 | #212 of 415 | 9 | 1.2 | Index only | 64 | 6 |
| Sit-down restaurants | 48 | #1,275 of 2,405 | 499 | 67.4 | $693K | 104 | 203 |
| Doctors, dentists and clinics | 48 | #1,291 of 2,394 | 596 | 80.5 | $171K | 112 | 226 |
| Gas stations | 47 | #1,323 of 2,358 | 95 | 12.8 | $1.7M | 71 | 61 |
| Martial arts and dance studios | 46 | #790 of 1,334 | 53 | 7.2 | $1.7M | 84 | 31 |
| Gyms, studios and classes | 46 | #1,266 of 2,088 | 158 | 21.3 | $567K | 86 | 56 |
| Yoga, Pilates and fitness studios | 44 | #504 of 777 | 37 | 5.0 | $2.4M | 60 | 25 |
| Bakeries and dessert shops | 43 | #1,197 of 1,889 | 102 | 13.8 | $3.4M | 82 | 61 |
| Electricians | 42 | #777 of 1,160 | 38 | 5.1 | $7.1M | 59 | 74 |
| Dentists and orthodontists | 42 | #1,232 of 1,886 | 101 | 13.6 | $1M | 103 | 81 |
| Veterinarians | 36 | #1,070 of 1,485 | 33 | 4.5 | $1.7M | 64 | 26 |
| Lawn, cleaning and pest control | 34 | #1,462 of 1,771 | 106 | 14.3 | $1M | 62 | 175 |
| Landscaping and lawn care | 30 | #1,289 of 1,493 | 89 | 12.0 | $1.2M | 42 | 137 |
| Pet businesses | 30 | #1,872 of 2,200 | 112 | 15.1 | $511K | 58 | 56 |
| Pet grooming and boarding | 24 | #1,307 of 1,461 | 47 | 6.3 | $1.2M | 48 | 26 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $34M | 139 | 3 |
Household spending in the Lower Connecticut River Valley Planning Region
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $72.5M | $979 | 102 |
| Gasoline and other fuels | $161.4M | $2,179 | 84 |
| Food away from home | $345.9M | $4,670 | 115 |
| Groceries | $549.1M | $7,414 | 117 |
| Personal care products and services | $86.2M | $1,164 | 116 |
| Child care and other personal services | $56.8M | $767 | 132 |
| Memberships, classes and admissions | $89.5M | $1,209 | 123 |
| Medical and dental services | $102M | $1,378 | 107 |
| Pets | $57.2M | $773 | 85 |
| Clothing, shoes and related services | $195.7M | $2,642 | 129 |
| Vehicle insurance | $125.6M | $1,696 | 87 |
| Home repairs, maintenance and insurance | $270.5M | $3,651 | 121 |
| Lawn care, cleaning and other household services | $109.6M | $1,480 | 105 |
| Rent and homeowner costs | $1.5B | $20,356 | 122 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Lower Connecticut River Valley Planning Region
- Population, 2025 estimate
- 177,311+2.3% since 2020
- Households
- 74,068
- Median age
- 45.6
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 424 sq. mi.
- People per square mile
- 415
- Median household income
- $104,428
- Average household income
- $138,522
- Median home value
- $379,700
- Jobs located here
- 70,497
- Daytime population
- 159,861Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lower Connecticut River Valley Planning Region?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Lower Connecticut River Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is the Lower Connecticut River Valley Planning Region, CT growing?
Population estimates put the Lower Connecticut River Valley Planning Region at 177,311 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 74,068 households.
How much do households in the Lower Connecticut River Valley Planning Region, CT spend?
Households in the Lower Connecticut River Valley Planning Region spend about $1.5B a year on rent and homeowner costs, $549.1M on groceries and $345.9M on food away from home. Relative to the U.S., household spending in the Lower Connecticut River Valley Planning Region runs highest on child care and other personal services (an index of 132, where 100 is the U.S. average) and lowest on gasoline and other fuels (84).
Which business types have the highest market scores in the Lower Connecticut River Valley Planning Region, CT?
Of the business types scored in the Lower Connecticut River Valley Planning Region, chiropractors (83), mortgage brokers and lenders (81) and convenience stores (80) have the highest Groundwork market scores. For chiropractors, that ranks #34 of 1,490 scored counties.
How does the Lower Connecticut River Valley Planning Region, CT compare with the U.S.?
Median household income in the Lower Connecticut River Valley Planning Region is $104,428, 29% above the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $379,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.5 times the U.S. rate) and lowest for tire shops (47% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in the Lower Connecticut River Valley Planning Region, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lower Connecticut River Valley Planning Region. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Lower Connecticut River Valley Planning Region?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lower Connecticut River Valley Planning Region. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.