Small-town market profile · Connecticut
Torrington, CT area market data
How the Torrington area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 114,690
- +2.2% since 2020
- Households
- 47,845
- Median household income
- $93,551
- Median home value
- $335,600
- Jobs located here
- 36,871
- Highest market score
- 90
- Convenience stores, #1 of 529 scored small-town markets
A site report maps the competitors on map listings around any address in the Torrington area by name and distance, and the households and spending within reach. Or open the report at the center of the Torrington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Torrington area has an estimated 114,690 people and 47,845 households. Population estimates show the Torrington area grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in the Torrington area is $93,551, 16% above the U.S. median of $80,734.
Relative to the U.S., household spending in the Torrington area runs highest on clothing, shoes and related services (an index of 122, where 100 is the U.S. average) and lowest on pets (79).
Of the business types scored in the Torrington area, convenience stores (90), spas and skin care studios (90) and clothing and shoe stores (90) have the highest Groundwork market scores. For convenience stores, that ranks #1 of 529 scored small-town markets.
The Torrington area is made up of one county, Northwest Hills Planning Region. Against the U.S., map listings per household run highest for electricians (2.2 times the U.S. rate) and lowest for clothing and shoe stores (57% below the U.S. rate).
All 56 business types in the Torrington area
Highest Groundwork market score first. Each score compares the Torrington area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 90 | #1 of 529 | 32 | 6.7 | $10.7M | 136 | 7 |
| Spas and skin care | 90 | #3 of 504 | 27 | 5.6 | $2M | 224 | 3 |
| Clothing and shoe stores | 90 | #5 of 536 | 33 | 6.9 | $3.6M | 285 | 12 |
| Laundromats | 89 | #2 of 150 | 8 | 1.7 | $14.9M | 119 | 4 |
| Mortgage brokers and lenders | 88 | #3 of 177 | 7 | 1.5 | Index only | 343 | Under 3 |
| Fast food and sandwich shops | 88 | #6 of 537 | 43 | 9.0 | $4.9M | 161 | 70 |
| Funeral homes | 88 | #9 of 365 | 8 | 1.7 | $1M | 152 | 7 |
| Chiropractors | 85 | #3 of 426 | 14 | 2.9 | $4.5M | 187 | 8 |
| Barbershops | 85 | #16 of 377 | 17 | 3.6 | $3.1M | 165 | Under 3 |
| Grocery and convenience stores | 84 | #10 of 538 | 82 | 17.1 | $4.2M | 124 | 26 |
| Clothing, shoes and laundry | 84 | #11 of 536 | 62 | 13.0 | $1.9M | 219 | 20 |
| Tire shops | 82 | #13 of 431 | 8 | 1.7 | $5.8M | 231 | 3 |
| Roofing and gutters | 78 | #14 of 288 | 16 | 3.3 | $10.4M | 123 | 8 |
| Child care and preschools | 78 | #26 of 454 | 24 | 5.0 | $1.4M | 139 | 26 |
| Grocery stores | 77 | #35 of 506 | 31 | 6.5 | $11.1M | 119 | 19 |
| Property management | 76 | #6 of 180 | 9 | 1.9 | Index only | 187 | 21 |
| Pizza | 76 | #38 of 520 | 47 | 9.8 | $4.5M | 88 | 70 |
| Hair salons | 75 | #30 of 538 | 101 | 21.1 | $524K | 122 | 19 |
| Optometrists and eye care | 72 | #47 of 400 | 20 | 4.2 | $3.1M | 100 | 7 |
| Auto repair and car care | 72 | #65 of 538 | 141 | 29.5 | $328K | 122 | 65 |
| Gyms | 71 | #43 of 506 | 31 | 6.5 | $1.7M | 131 | 17 |
| Restaurants and cafes | 71 | #73 of 538 | 469 | 98.0 | $450K | 121 | 219 |
| Salons, barbers and spas | 70 | #51 of 538 | 172 | 35.9 | $308K | 145 | 39 |
| Real estate agents and brokers | 70 | #52 of 533 | 96 | 20.1 | Index only | 179 | 27 |
| Real estate | 69 | #56 of 536 | 114 | 23.8 | Index only | 189 | 52 |
| Car washes and detailing | 69 | #80 of 441 | 16 | 3.3 | $2.9M | 115 | 7 |
| Auto repair shops | 68 | #86 of 538 | 78 | 16.3 | $592K | 133 | 52 |
| Collision repair and body shops | 65 | #87 of 387 | 13 | 2.7 | $3.6M | 115 | 13 |
| House cleaning | 64 | #34 of 142 | 12 | 2.5 | $5.6M | 88 | 23 |
| Physical therapy | 64 | #101 of 400 | 30 | 6.3 | $2.1M | 87 | 10 |
| Sit-down restaurants | 64 | #116 of 538 | 253 | 52.9 | $834K | 126 | 123 |
| Primary care and pediatrics | 64 | #118 of 458 | 21 | 4.4 | $3M | 168 | 86 |
| Insurance agencies | 64 | #146 of 537 | 46 | 9.6 | $1.8M | 141 | 34 |
| Coffee shops and cafes | 63 | #124 of 529 | 56 | 11.7 | $3.8M | 102 | 25 |
| HVAC and plumbing | 62 | #112 of 476 | 30 | 6.3 | $5.6M | 117 | 76 |
| Martial arts and dance studios | 61 | #111 of 378 | 27 | 5.6 | $2M | 97 | 13 |
| Gas stations | 60 | #164 of 536 | 46 | 9.6 | $2.3M | 95 | 53 |
| Pet stores | 57 | #78 of 220 | 12 | 2.5 | $2.9M | 64 | 4 |
| Gyms, studios and classes | 57 | #187 of 535 | 82 | 17.1 | $644K | 97 | 30 |
| Nail salons | 56 | #152 of 387 | 24 | 5.0 | $2.2M | 132 | 16 |
| Home repair trades | 55 | #201 of 526 | 72 | 15.0 | $2.3M | 95 | 147 |
| Bakeries and dessert shops | 55 | #207 of 507 | 54 | 11.3 | $3.9M | 94 | 31 |
| Dentists and orthodontists | 52 | #240 of 526 | 53 | 11.1 | $1.2M | 120 | 39 |
| Yoga, Pilates and fitness studios | 51 | #53 of 112 | 24 | 5.0 | $2.2M | 54 | 17 |
| Doctors, dentists and clinics | 51 | #265 of 538 | 366 | 76.5 | $171K | 112 | 154 |
| Electricians | 48 | #167 of 295 | 26 | 5.4 | $6.4M | 53 | 63 |
| Pet grooming and boarding | 46 | #224 of 387 | 18 | 3.8 | $1.9M | 75 | 14 |
| Lawn, cleaning and pest control | 37 | #367 of 481 | 63 | 13.2 | $1.1M | 64 | 186 |
| Veterinarians | 36 | #298 of 398 | 22 | 4.6 | $1.6M | 58 | 17 |
| Landscaping and lawn care | 35 | #312 of 399 | 49 | 10.2 | $1.4M | 47 | 163 |
| Pet businesses | 29 | #468 of 527 | 68 | 14.2 | $509K | 58 | 35 |
| Dry cleaners | Not scored | Not scored | 5 | 1.0 | $23.9M | 153 | 4 |
| Oil change and quick lube | Not scored | Not scored | 3 | 0.6 | $15.4M | 112 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 0.4 | $33.7M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $62.7M | Too few | 4 |
Household spending in the Torrington area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $46.2M | $966 | 101 |
| Gasoline and other fuels | $104M | $2,175 | 84 |
| Food away from home | $211M | $4,410 | 108 |
| Groceries | $343.3M | $7,175 | 114 |
| Personal care products and services | $52.9M | $1,107 | 110 |
| Child care and other personal services | $33.3M | $697 | 120 |
| Memberships, classes and admissions | $52.8M | $1,105 | 112 |
| Medical and dental services | $62.7M | $1,311 | 102 |
| Pets | $34.6M | $723 | 79 |
| Clothing, shoes and related services | $119.6M | $2,499 | 122 |
| Vehicle insurance | $81.3M | $1,700 | 87 |
| Home repairs, maintenance and insurance | $166.8M | $3,486 | 116 |
| Lawn care, cleaning and other household services | $67.4M | $1,409 | 100 |
| Rent and homeowner costs | $935.7M | $19,556 | 117 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Torrington area
- Population, 2025 estimate
- 114,690+2.2% since 2020
- Households
- 47,845
- Median age
- 47.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 787 sq. mi.
- People per square mile
- 144
- Median household income
- $93,551
- Average household income
- $131,679
- Median home value
- $335,600
- Jobs located here
- 36,871
- Daytime population
- 93,666Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Torrington area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Torrington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Torrington area 1
- Northwest Hills Planning Region, CT113,216 people
Other markets based in Connecticut 6
- Hartford-West Hartford-East Hartford, CT metro area1,153,112 people
- Bridgeport-Stamford-Danbury, CT metro area956,330 people
- New Haven, CT metro area570,598 people
- Waterbury-Shelton, CT metro area454,969 people
- Norwich-New London-Willimantic, CT metro area279,971 people
- Putnam, CT area96,312 people
Questions
How fast is the Torrington, CT area growing?
Population estimates put the Torrington area at 114,690 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 47,845 households.
How much do households in the Torrington, CT area spend?
Households in the Torrington area spend about $935.7M a year on rent and homeowner costs, $343.3M on groceries and $211M on food away from home. Set against the U.S., households in the Torrington area spend the most on clothing, shoes and related services (an index of 122, where 100 is the U.S. average) and the least on pets (79).
Which business types have the highest market scores in the Torrington, CT area?
The highest Groundwork market scores in the Torrington area are for convenience stores (90), spas and skin care studios (90) and clothing and shoe stores (90). The Torrington area ranks #1 of 529 scored small-town markets for convenience stores.
How does the Torrington, CT area compare with the U.S.?
The median household income in the Torrington area is $93,551 a year, 16% above the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $335,600, against $332,700 for the U.S. For its number of households, the Torrington area has the most map listings, relative to the U.S., for electricians (2.2 times the U.S. rate) and the fewest for clothing and shoe stores (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Torrington area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Torrington area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Torrington area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Torrington area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.