Groundwork

Food and drink · County · New Hampshire

Coffee shops and cafes in Merrimack County, NH

Competitor counts, household spending and official business counts for coffee shops and cafes in Merrimack County, NH, set against other counties and the U.S.

Groundwork market score · out of 100

Score 46 out of 100: Lower middle

Ranked #1,176 of 2,063 scored counties
#6 of 10 scored counties in New Hampshire

Listings
77
33 chain locations (43%)
Official establishments
58
All snack and nonalcoholic beverage bars · +28.9% since 2019
Household spending a year
$266M
On food away from home · $4,368 a household
Spending per listing
$3.5M
7% below the U.S.
Listings per 10k households
12.6
15% above the U.S.
Population, 2025
158,078
+2.6% since 2020

See the coffee shops and cafes around any address in Merrimack County

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Merrimack County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in Merrimack County comes to about $266M a year: $4,368 per household, 7% above the U.S. average. Spread across 77 coffee shops and cafes, that is $3.5M per cafe, 7% below the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.

Merrimack County has 77 coffee shops and cafes on map listings as of September 2026. 33 of them (43%) are chain locations, against 39% across the U.S. That is 12.6 per 10,000 households, 15% above the U.S. rate of 11.0.

In 2023, official counts showed 58 businesses with payroll in Merrimack County classed as snack and nonalcoholic beverage bars, up 28.9% from 2019. That is one for every 1,050 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Another 4 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $518K has gone to businesses classed as snack and nonalcoholic beverage bars in Merrimack County.

Between 2020 and 2025, the population of Merrimack County grew 2.6%, slower than the U.S. (+3.1%). The Groundwork market score for coffee shops and cafes in Merrimack County is 46 (lower middle), #1,176 of 2,063 scored counties and #6 of 10 scored counties in New Hampshire.

How Merrimack County compares

The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Merrimack County, NH compared with New Hampshire and the U.S.
MeasureMerrimack CountyNew HampshireU.S.
Listings per 10k households12.612.511.0
Spending per listing$3.5M$3.6M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)1,0501,0311,518
Official establishment growth, 2019–2023+28.9%+14.0%+24.3%
Population growth, 2020–2025+2.6%+2.7%+3.1%
Spending per household on food away from home$4,368$4,493$4,070
Median household income$97,004$99,031$80,734
Groundwork market score4646

Official counts and lending

Businesses

Official establishments, 2019 to 2023
45 → 58All snack and nonalcoholic beverage bars · +28.9% over the period
Employees, 2023
783
Annual payroll, 2023
$14M
One-person businesses, 2023
4All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
7733 chain locations
Listings at the U.S. rate for this spending
72The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$518K

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Merrimack County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in Merrimack County

Population, 2025 estimate
158,078+2.6% since 2020
Households
60,901
Median age
43.1
Homes lived in by their owners
73%
Vehicles per household
2.0
Land area
933 sq. mi.
People per square mile
167
Median household income
$97,004+28.1% vs. 2015–2019, before inflation
Average household income
$123,673
Median home value
$367,600
Jobs located here
83,058
Daytime population
159,180Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Merrimack County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of Merrimack County. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across New Hampshire

Every New Hampshire market ranked →

The highest-scoring counties in New Hampshire for coffee shops and cafes, numbered among those based in New Hampshire, with Merrimack County marked.

Top counties in New Hampshire

Counties in New Hampshire ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NH64148.4$4.7M+2.1%#469 of 2,063
2Coos County, NH58107.1$4.6M+0.4%#689 of 2,063
3Hillsborough County, NH5617810.5$4.4M+2.5%#768 of 2,063
4Cheshire County, NH523110.1$4M+2.3%#941 of 2,063
5Rockingham County, NH5016713.1$3.8M+3.0%#1,002 of 2,063
6Merrimack County, NH467712.6$3.5M+2.6%#1,176 of 2,063
7Strafford County, NH466612.7$3.4M+3.0%#1,180 of 2,063
8Carroll County, NH393415.6$2.7M+5.0%#1,450 of 2,063
9Belknap County, NH383914.8$2.9M+2.1%#1,483 of 2,063
10Grafton County, NH317821.0$2M+2.2%#1,726 of 2,063

Other business types in Merrimack County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in Merrimack County, NH?

Map listings as of September 2026 show 77 coffee shops and cafes in Merrimack County. 33 of them (43%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 58 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 28.9% from 2019. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts list 4 one-person businesses without payroll.

How much do households in Merrimack County, NH spend on food away from home?

About $266M a year, or $4,368 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). Spread across the 77 coffee shops and cafes on map listings, it comes to $3.5M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 60,901 households in Merrimack County and national spending patterns by income.

How does Merrimack County, NH compare with the U.S. for coffee shops and cafes?

Merrimack County has 12.6 coffee shops and cafes per 10,000 households, 15% above the U.S. rate of 11.0. Spending per cafe is $3.5M, 7% below the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, Merrimack County would have about 72, against 77 on map listings. There is one business with payroll in the industry for every 1,050 households, against one for every 1,518 across the U.S. The official count rose 28.9% from 2019 to 2023, against +24.3% for the U.S.

How fast is Merrimack County, NH growing?

Population estimates put Merrimack County at 158,078 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 60,901 households. Median household income in Merrimack County is $97,004, 20% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.1%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Merrimack County scores 46 for coffee shops and cafes (lower middle), #1,176 of 2,063 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Merrimack County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in Merrimack County

Screening a site or an acquisition in Merrimack County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Merrimack County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.