Food and drink · County · New Hampshire
Coffee shops and cafes in Hillsborough County, NH
The coffee shops and cafes in Hillsborough County, NH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 56 out of 100: Upper middle
Ranked #768 of 2,063 scored counties
#3 of 10 scored counties in New Hampshire
- Listings
- 178
- 75 chain locations (42%)
- Official establishments
- 138
- All snack and nonalcoholic beverage bars · +13.1% since 2019
- Household spending a year
- $780.9M
- On food away from home · $4,628 a household
- Spending per listing
- $4.4M
- 18% above the U.S.
- Listings per 10k households
- 10.5
- 5% below the U.S.
- Population, 2025
- 433,415
- +2.5% since 2020
See the coffee shops and cafes around any address in Hillsborough County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Hillsborough County comes to about $780.9M a year: $4,628 per household, 14% above the U.S. average. That works out to $4.4M per cafe, 18% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
There are 178 coffee shops and cafes on map listings in Hillsborough County as of September 2026. Of those, 75 are chain locations, or 42%, against 39% across the U.S. That comes to 10.5 for every 10,000 households, 5% below the U.S. rate of 11.0.
Official counts show 138 businesses with payroll classed as snack and nonalcoholic beverage bars in Hillsborough County in 2023, up 13.1% from 2019. That is one for every 1,223 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Another 14 one-person businesses have no payroll, by official counts. Since fiscal 2022, 7 SBA-backed loans worth $1.6M have gone to businesses classed as snack and nonalcoholic beverage bars in Hillsborough County.
Between 2020 and 2025, the population of Hillsborough County grew 2.5%, slower than the U.S. (+3.1%). The Groundwork market score for coffee shops and cafes in Hillsborough County is 56 (upper middle), #768 of 2,063 scored counties and #3 of 10 scored counties in New Hampshire.
How Hillsborough County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hillsborough County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.5 | 12.5 | 11.0 |
| Spending per listing | $4.4M | $3.6M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 1,223 | 1,031 | 1,518 |
| Official establishment growth, 2019–2023 | +13.1% | +14.0% | +24.3% |
| Population growth, 2020–2025 | +2.5% | +2.7% | +3.1% |
| Spending per household on food away from home | $4,628 | $4,493 | $4,070 |
| Median household income | $103,545 | $99,031 | $80,734 |
| Groundwork market score | 56 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 122 → 138All snack and nonalcoholic beverage bars · +13.1% over the period
- Employees, 2023
- 2,139
- Annual payroll, 2023
- $42.3M
- One-person businesses, 2023
- 14All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 17875 chain locations
- Listings at the U.S. rate for this spending
- 211The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 7
- Amount
- $1.6M
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Hillsborough County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Hillsborough County
- Population, 2025 estimate
- 433,415+2.5% since 2020
- Households
- 168,740
- Median age
- 42.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 877 sq. mi.
- People per square mile
- 486
- Median household income
- $103,545+27.1% vs. 2015–2019, before inflation
- Average household income
- $132,601
- Median home value
- $421,100
- Jobs located here
- 221,067
- Daytime population
- 417,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hillsborough County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for coffee shops and cafes, numbered among those based in New Hampshire, with Hillsborough County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 64 | 14 | 8.4 | $4.7M | +2.1% | #469 of 2,063 |
| 2Coos County, NH | 58 | 10 | 7.1 | $4.6M | +0.4% | #689 of 2,063 |
| 3Hillsborough County, NH | 56 | 178 | 10.5 | $4.4M | +2.5% | #768 of 2,063 |
| 4Cheshire County, NH | 52 | 31 | 10.1 | $4M | +2.3% | #941 of 2,063 |
| 5Rockingham County, NH | 50 | 167 | 13.1 | $3.8M | +3.0% | #1,002 of 2,063 |
| 6Merrimack County, NH | 46 | 77 | 12.6 | $3.5M | +2.6% | #1,176 of 2,063 |
| 7Strafford County, NH | 46 | 66 | 12.7 | $3.4M | +3.0% | #1,180 of 2,063 |
| 8Carroll County, NH | 39 | 34 | 15.6 | $2.7M | +5.0% | #1,450 of 2,063 |
| 9Belknap County, NH | 38 | 39 | 14.8 | $2.9M | +2.1% | #1,483 of 2,063 |
| 10Grafton County, NH | 31 | 78 | 21.0 | $2M | +2.2% | #1,726 of 2,063 |
Other business types in Hillsborough County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes64
- Sit-down restaurants63
- Fast food and sandwich shops76
- Pizza62
- Coffee shops and cafes56
- Bakeries and dessert shops46
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Hillsborough County, NH?
As of September 2026, map listings count 178 coffee shops and cafes in Hillsborough County. 75 of them (42%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 138 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023, up 13.1% from 2019. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts list 14 one-person businesses without payroll.
How much do households in Hillsborough County, NH spend on food away from home?
About $780.9M a year, or $4,628 per household. That is 14% above the U.S. average (an index of 114, where 100 is the U.S. average). Spread across the 178 coffee shops and cafes on map listings, it comes to $4.4M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 168,740 households in Hillsborough County and national spending patterns by income.
How does Hillsborough County, NH compare with the U.S. for coffee shops and cafes?
Hillsborough County has 10.5 coffee shops and cafes per 10,000 households, 5% below the U.S. rate of 11.0. Spending per cafe is $4.4M, 18% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, Hillsborough County would have about 211, against 178 on map listings. There is one business with payroll in the industry for every 1,223 households, against one for every 1,518 across the U.S. The official count rose 13.1% from 2019 to 2023, against +24.3% for the U.S.
How fast is Hillsborough County, NH growing?
Population estimates put Hillsborough County at 433,415 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 168,740 households. Median household income in Hillsborough County is $103,545, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsborough County scores 56 for coffee shops and cafes (upper middle), #768 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hillsborough County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Hillsborough County
Screening a site or an acquisition in Hillsborough County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.