Clothing and laundry · Small-town market · Oklahoma
Clothing and shoe stores in the Stillwater, OK area
Competitor counts, household spending and official business counts for clothing and shoe stores in the Stillwater, OK area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #425 of 536 scored small-town markets
#11 of 17 scored small-town markets based in Oklahoma
- Listings
- 64
- 20 chain locations (31%)
- Official establishments
- 32
- −8.6% since 2019
- Household spending a year
- $53.2M
- On clothing, shoes and related services · $1,632 a household
- Spending per listing
- $832K
- 35% below the U.S.
- Listings per 10k households
- 19.6
- 21% above the U.S.
- Population, 2025
- 83,889
- +2.8% since 2020
See the clothing and shoe stores around any address in the Stillwater area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Stillwater area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For clothing and shoe stores, the Stillwater area has a Groundwork market score of 32 (lower middle): #425 of 536 scored small-town markets and #11 of 17 scored small-town markets based in Oklahoma. That puts it in the bottom quarter of small-town markets.
Map listings as of September 2026 show 64 clothing and shoe stores in the Stillwater area. 20 of them (31%) are chain locations, against 44% across the U.S. Per 10,000 households, that is 19.6, 21% above the U.S. rate of 16.2.
Households in the Stillwater area spend about $53.2M a year on clothing, shoes and related services, or $1,632 per household, 21% below the U.S. average. That is about $832K of household spending for each store on map listings, 35% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
The official count of businesses with payroll classed as clothing and shoe stores in the Stillwater area was 32 in 2023, down 8.6% from 2019. That is one for every 1,019 households, against one for every 1,273 across the U.S. Population estimates show the Stillwater area grew 2.8% from 2020 to 2025, in step with the U.S. (+3.1%).
How the Stillwater area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Stillwater area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.6 | 15.8 | 16.2 |
| Spending per listing | $832K | $1.1M | $1.3M |
| Households per official establishment | 1,019 | 1,447 | 1,273 |
| Official establishment growth, 2019–2023 | −8.6% | −13.9% | −12.2% |
| Population growth, 2020–2025 | +2.8% | +4.0% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,632 | $1,773 | $2,055 |
| Median household income | $49,809 | $65,039 | $80,734 |
| Groundwork market score | 32 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32−8.6% over the period
- Employees, 2023
- 310
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- 42Businesses with no payroll
- Map listings, September 2026
- 6420 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in the Stillwater area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Stillwater area
- Population, 2025 estimate
- 83,889+2.8% since 2020
- Households
- 32,609
- Median age
- 32.9
- Homes lived in by their owners
- 51%
- Vehicles per household
- 1.8
- Land area
- 685 sq. mi.
- People per square mile
- 121
- Median household income
- $49,809+19.7% vs. 2015–2019, before inflation
- Average household income
- $75,380
- Median home value
- $223,300
- Jobs located here
- 35,589
- Daytime population
- 83,345Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Stillwater area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Stillwater area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for clothing and shoe stores, numbered among those based in Oklahoma, with the Stillwater area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bartlesville, OK | 58 | 30 | 14.3 | $1.2M | +2.7% | #203 of 536 |
| 2Tahlequah, OK | 57 | 23 | 12.3 | $1.3M | +4.5% | #215 of 536 |
| 3Miami, OK | 55 | 8 | 6.7 | $2.3M | +0.7% | #225 of 536 |
| 4Durant, OK | 54 | 28 | 15.2 | $1.1M | +10.9% | #242 of 536 |
| 5Shawnee, OK | 44 | 40 | 14.9 | $1.1M | +3.5% | #321 of 536 |
| 6Ada, OK | 39 | 25 | 16.5 | $1M | +1.2% | #368 of 536 |
| 7Muskogee, OK | 36 | 41 | 15.9 | $987K | +0.7% | #394 of 536 |
| 8Duncan, OK | 34 | 39 | 22.2 | $768K | +3.4% | #413 of 536 |
| 9Guymon, OK | 33 | 11 | 16.1 | $1M | −4.5% | #417 of 536 |
| 10McAlester, OK | 32 | 28 | 15.7 | $1M | −1.1% | #421 of 536 |
| 11Stillwater, OK | 32 | 64 | 19.6 | $832K | +2.8% | #425 of 536 |
Other business types in the Stillwater area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry32
- Clothing and shoe stores32
- Laundromats51
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Stillwater, OK area?
There are 64 clothing and shoe stores on map listings in the Stillwater area as of September 2026. 20 of them (31%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 32 businesses with payroll classed as clothing and shoe stores in 2023, down 8.6% from 2019. Another 42 one-person businesses have no payroll, by official counts.
How much do households in the Stillwater, OK area spend on clothing, shoes and related services?
About $53.2M a year, or $1,632 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 64 clothing and shoe stores on map listings, it comes to $832K per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 32,609 households in the Stillwater area and national spending patterns by income.
How does the Stillwater, OK area compare with the U.S. for clothing and shoe stores?
The Stillwater area has 19.6 clothing and shoe stores per 10,000 households, 21% above the U.S. rate of 16.2. Spending per store is $832K, 35% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Stillwater area would have about 42, against 64 on map listings. There is one business with payroll in the industry for every 1,019 households, against one for every 1,273 across the U.S. The official count fell 8.6% from 2019 to 2023, against −12.2% for the U.S.
How fast is the Stillwater, OK area growing?
Population estimates put the Stillwater area at 83,889 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 32,609 households. The median household income in the Stillwater area is $49,809 a year, 38% below the U.S. median of $80,734. That rose 19.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Stillwater area scores 32 for clothing and shoe stores (lower middle), #425 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Stillwater area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Stillwater area
Screening a site or an acquisition in the Stillwater area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Stillwater area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.