Clothing and laundry · Small-town market · Oklahoma
Clothing and shoe stores in the Woodward, OK area
Competitor counts, household spending and official business counts for clothing and shoe stores in the Woodward, OK area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 19 out of 100: Low
Ranked #511 of 536 scored small-town markets
#16 of 17 scored small-town markets based in Oklahoma
- Listings
- 18
- 5 chain locations (28%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $13.6M
- On clothing, shoes and related services · $1,713 a household
- Spending per listing
- $754K
- 41% below the U.S.
- Listings per 10k households
- 22.7
- 40% above the U.S.
- Population, 2025
- 19,827
- −2.8% since 2020
See the clothing and shoe stores around any address in the Woodward area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Woodward area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for clothing and shoe stores in the Woodward area is 19 (low), #511 of 536 scored small-town markets and #16 of 17 scored small-town markets based in Oklahoma. That puts it in the bottom quarter of small-town markets.
Households in the Woodward area spend about $13.6M a year on clothing, shoes and related services, or $1,713 per household, 17% below the U.S. average. That is about $754K of household spending for each store on map listings, 41% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
The Woodward area has 18 clothing and shoe stores on map listings as of September 2026. Of those, 5 are chain locations, or 28%, against 44% across the U.S. That is 22.7 per 10,000 households, 40% above the U.S. rate of 16.2.
In 2023, official counts showed 10 businesses with payroll in the Woodward area classed as clothing and shoe stores. That is one for every 793 households, against one for every 1,273 across the U.S. Population estimates show the Woodward area declined 2.8% from 2020 to 2025, against +3.1% for the U.S.
How the Woodward area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Woodward area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.7 | 15.8 | 16.2 |
| Spending per listing | $754K | $1.1M | $1.3M |
| Households per official establishment | 793 | 1,447 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −13.9% | −12.2% |
| Population growth, 2020–2025 | −2.8% | +4.0% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,713 | $1,773 | $2,055 |
| Median household income | $61,417 | $65,039 | $80,734 |
| Groundwork market score | 19 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 43
- Annual payroll, 2023
- $980K
- One-person businesses, 2023
- 20Businesses with no payroll
- Map listings, September 2026
- 185 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in the Woodward area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Woodward area
- Population, 2025 estimate
- 19,827−2.8% since 2020
- Households
- 7,925
- Median age
- 37.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 1,243 sq. mi.
- People per square mile
- 16
- Median household income
- $61,417
- Average household income
- $81,705
- Median home value
- $169,000
- Jobs located here
- 8,020
- Daytime population
- 19,265Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Woodward area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Woodward area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for clothing and shoe stores, numbered among those based in Oklahoma, with the Woodward area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bartlesville, OK | 58 | 30 | 14.3 | $1.2M | +2.7% | #203 of 536 |
| 2Tahlequah, OK | 57 | 23 | 12.3 | $1.3M | +4.5% | #215 of 536 |
| 3Miami, OK | 55 | 8 | 6.7 | $2.3M | +0.7% | #225 of 536 |
| 4Durant, OK | 54 | 28 | 15.2 | $1.1M | +10.9% | #242 of 536 |
| 5Shawnee, OK | 44 | 40 | 14.9 | $1.1M | +3.5% | #321 of 536 |
| 6Ada, OK | 39 | 25 | 16.5 | $1M | +1.2% | #368 of 536 |
| 7Muskogee, OK | 36 | 41 | 15.9 | $987K | +0.7% | #394 of 536 |
| 8Duncan, OK | 34 | 39 | 22.2 | $768K | +3.4% | #413 of 536 |
| 9Guymon, OK | 33 | 11 | 16.1 | $1M | −4.5% | #417 of 536 |
| 10McAlester, OK | 32 | 28 | 15.7 | $1M | −1.1% | #421 of 536 |
| 16Woodward, OK | 19 | 18 | 22.7 | $754K | −2.8% | #511 of 536 |
Other business types in the Woodward area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry21
- Clothing and shoe stores19
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Woodward, OK area?
Map listings as of September 2026 show 18 clothing and shoe stores in the Woodward area. 5 of them (28%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 10 businesses with payroll classed as clothing and shoe stores in 2023. Official counts also show 20 one-person businesses without payroll.
How much do households in the Woodward, OK area spend on clothing, shoes and related services?
About $13.6M a year, or $1,713 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 18 clothing and shoe stores on map listings, it comes to $754K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 7,925 households in the Woodward area and national spending patterns by income.
How does the Woodward, OK area compare with the U.S. for clothing and shoe stores?
The Woodward area has 22.7 clothing and shoe stores per 10,000 households, 40% above the U.S. rate of 16.2. Spending per store is $754K, 41% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Woodward area would have about 11, against 18 on map listings. There is one business with payroll in the industry for every 793 households, against one for every 1,273 across the U.S.
How fast is the Woodward, OK area growing?
Population estimates put the Woodward area at 19,827 people in 2025, down 2.8% since 2020, against +3.1% for the U.S. It has 7,925 households. Median household income in the Woodward area is $61,417, 24% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Woodward area scores 19 for clothing and shoe stores (low), #511 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Woodward area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Woodward area
Screening a site or an acquisition in the Woodward area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Woodward area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.