Clothing and laundry · Small-town market · Oklahoma
Clothing and shoe stores in the Duncan, OK area
The clothing and shoe stores in the Duncan, OK area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 34 out of 100: Lower middle
Ranked #413 of 536 scored small-town markets
#8 of 17 scored small-town markets based in Oklahoma
- Listings
- 39
- 12 chain locations (31%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $30M
- On clothing, shoes and related services · $1,706 a household
- Spending per listing
- $768K
- 40% below the U.S.
- Listings per 10k households
- 22.2
- 37% above the U.S.
- Population, 2025
- 44,310
- +3.4% since 2020
See the clothing and shoe stores around any address in the Duncan area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Duncan area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For clothing and shoe stores, the Duncan area has a Groundwork market score of 34 (lower middle): #413 of 536 scored small-town markets and #8 of 17 scored small-town markets based in Oklahoma. That puts it in the bottom quarter of small-town markets.
Households in the Duncan area spend about $30M a year on clothing, shoes and related services, or $1,706 per household, 17% below the U.S. average. Spread across 39 clothing and shoe stores, that is $768K per store, 40% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
There are 39 clothing and shoe stores on map listings in the Duncan area as of September 2026. Chain locations make up 31% of them, against 44% across the U.S. Per 10,000 households, that is 22.2, 37% above the U.S. rate of 16.2.
The official count of businesses with payroll classed as clothing and shoe stores in the Duncan area was 17 in 2023. That is one for every 1,033 households, against one for every 1,273 across the U.S. Population estimates put the population change in the Duncan area from 2020 to 2025 at +3.4%, in step with the U.S. (+3.1%).
How the Duncan area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Duncan area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.2 | 15.8 | 16.2 |
| Spending per listing | $768K | $1.1M | $1.3M |
| Households per official establishment | 1,033 | 1,447 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −13.9% | −12.2% |
| Population growth, 2020–2025 | +3.4% | +4.0% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,706 | $1,773 | $2,055 |
| Median household income | $61,620 | $65,039 | $80,734 |
| Groundwork market score | 34 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17
- Employees, 2023
- 121
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- 28Businesses with no payroll
- Map listings, September 2026
- 3912 chain locations
- Listings at the U.S. rate for this spending
- 24The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in the Duncan area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Duncan area
- Population, 2025 estimate
- 44,310+3.4% since 2020
- Households
- 17,567
- Median age
- 42.2
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 870 sq. mi.
- People per square mile
- 50
- Median household income
- $61,620+30.5% vs. 2015–2019, before inflation
- Average household income
- $84,051
- Median home value
- $145,300
- Jobs located here
- 15,578
- Daytime population
- 41,720Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Duncan area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Duncan area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Oklahoma
Every Oklahoma market ranked →The highest-scoring small-town markets in Oklahoma for clothing and shoe stores, numbered among those based in Oklahoma, with the Duncan area marked.
Top small-town markets in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bartlesville, OK | 58 | 30 | 14.3 | $1.2M | +2.7% | #203 of 536 |
| 2Tahlequah, OK | 57 | 23 | 12.3 | $1.3M | +4.5% | #215 of 536 |
| 3Miami, OK | 55 | 8 | 6.7 | $2.3M | +0.7% | #225 of 536 |
| 4Durant, OK | 54 | 28 | 15.2 | $1.1M | +10.9% | #242 of 536 |
| 5Shawnee, OK | 44 | 40 | 14.9 | $1.1M | +3.5% | #321 of 536 |
| 6Ada, OK | 39 | 25 | 16.5 | $1M | +1.2% | #368 of 536 |
| 7Muskogee, OK | 36 | 41 | 15.9 | $987K | +0.7% | #394 of 536 |
| 8Duncan, OK | 34 | 39 | 22.2 | $768K | +3.4% | #413 of 536 |
| 9Guymon, OK | 33 | 11 | 16.1 | $1M | −4.5% | #417 of 536 |
| 10McAlester, OK | 32 | 28 | 15.7 | $1M | −1.1% | #421 of 536 |
Other business types in the Duncan area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry33
- Clothing and shoe stores34
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Duncan, OK area?
As of September 2026, map listings count 39 clothing and shoe stores in the Duncan area. 12 of them (31%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 17 businesses with payroll classed as clothing and shoe stores in 2023. Official counts also show 28 one-person businesses without payroll.
How much do households in the Duncan, OK area spend on clothing, shoes and related services?
About $30M a year, or $1,706 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 39 clothing and shoe stores on map listings, it comes to $768K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 17,567 households in the Duncan area and national spending patterns by income.
How does the Duncan, OK area compare with the U.S. for clothing and shoe stores?
The Duncan area has 22.2 clothing and shoe stores per 10,000 households, 37% above the U.S. rate of 16.2. Spending per store is $768K, 40% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Duncan area would have about 24, against 39 on map listings. There is one business with payroll in the industry for every 1,033 households, against one for every 1,273 across the U.S.
How fast is the Duncan, OK area growing?
Population estimates put the Duncan area at 44,310 people in 2025, up 3.4% since 2020, in step with the U.S. (+3.1%). It has 17,567 households. Median household income in the Duncan area is $61,620, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 30.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Duncan area scores 34 for clothing and shoe stores (lower middle), #413 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Duncan area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Duncan area
Screening a site or an acquisition in the Duncan area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Duncan area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.