Clothing and laundry · County · New Hampshire
Clothing and shoe stores in Belknap County, NH
How Belknap County, NH compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,267 of 2,087 scored counties
#9 of 10 scored counties in New Hampshire
- Listings
- 55
- 34 chain locations (62%)
- Official establishments
- 34
- −20.9% since 2019
- Household spending a year
- $63.1M
- On clothing, shoes and related services · $2,396 a household
- Spending per listing
- $1.1M
- 10% below the U.S.
- Listings per 10k households
- 20.9
- 29% above the U.S.
- Population, 2025
- 65,147
- +2.1% since 2020
See the clothing and shoe stores around any address in Belknap County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Belknap County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 55 clothing and shoe stores in Belknap County. Of those, 34 are chain locations, or 62%, against 44% across the U.S. That is 20.9 per 10,000 households, 29% above the U.S. rate of 16.2.
At $2,396 per household (17% above the U.S. average), households in Belknap County spend about $63.1M a year on clothing, shoes and related services. That works out to $1.1M per store, 10% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
The official count of businesses with payroll classed as clothing and shoe stores in Belknap County was 34 in 2023, down 20.9% from 2019. That is one for every 775 households, against one for every 1,273 across the U.S. Official counts also show 32 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $10K has gone to businesses classed as clothing and shoe stores in Belknap County.
Between 2020 and 2025, the population of Belknap County grew 2.1%, slower than the U.S. (+3.1%). Belknap County scores 44 (lower middle) on the Groundwork market score for clothing and shoe stores, ranking #1,267 of 2,087 scored counties and #9 of 10 scored counties in New Hampshire.
How Belknap County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Belknap County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.9 | 16.2 | 16.2 |
| Spending per listing | $1.1M | $1.6M | $1.3M |
| Households per official establishment | 775 | 1,121 | 1,273 |
| Official establishment growth, 2019–2023 | −20.9% | −13.7% | −12.2% |
| Population growth, 2020–2025 | +2.1% | +2.7% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,396 | $2,540 | $2,055 |
| Median household income | $92,783 | $99,031 | $80,734 |
| Groundwork market score | 44 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 43 → 34−20.9% over the period
- Employees, 2023
- 383
- Annual payroll, 2023
- $7.6M
- One-person businesses, 2023
- 32Businesses with no payroll
- Map listings, September 2026
- 5534 chain locations
- Listings at the U.S. rate for this spending
- 50The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $10K
SBA-backed loans to businesses classed as clothing and shoe stores in Belknap County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Belknap County
- Population, 2025 estimate
- 65,147+2.1% since 2020
- Households
- 26,337
- Median age
- 48.0
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 402 sq. mi.
- People per square mile
- 161
- Median household income
- $92,783+33.6% vs. 2015–2019, before inflation
- Average household income
- $116,878
- Median home value
- $374,900
- Jobs located here
- 26,593
- Daytime population
- 60,550Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Belknap County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Belknap County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for clothing and shoe stores, numbered among those based in New Hampshire, with Belknap County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 87 | 6 | 3.6 | $6.2M | +2.1% | #49 of 2,087 |
| 2Strafford County, NH | 87 | 39 | 7.5 | $3.2M | +3.0% | #54 of 2,087 |
| 3Merrimack County, NH | 80 | 49 | 8.0 | $3.1M | +2.6% | #155 of 2,087 |
| 4Coos County, NH | 72 | 8 | 5.7 | $3.4M | +0.4% | #310 of 2,087 |
| 5Cheshire County, NH | 67 | 40 | 13.1 | $1.7M | +2.3% | #473 of 2,087 |
| 6Grafton County, NH | 56 | 59 | 15.9 | $1.5M | +2.2% | #823 of 2,087 |
| 7Hillsborough County, NH | 54 | 292 | 17.3 | $1.5M | +2.5% | #893 of 2,087 |
| 8Rockingham County, NH | 50 | 278 | 21.8 | $1.3M | +3.0% | #1,057 of 2,087 |
| 9Belknap County, NH | 44 | 55 | 20.9 | $1.1M | +2.1% | #1,267 of 2,087 |
| 10Carroll County, NH | 37 | 74 | 33.9 | $691K | +5.0% | #1,524 of 2,087 |
Other business types in Belknap County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry41
- Clothing and shoe stores44
- Laundromats34
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Belknap County, NH?
Belknap County has 55 clothing and shoe stores on map listings as of September 2026. 34 of them (62%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 34 businesses with payroll classed as clothing and shoe stores in 2023, down 20.9% from 2019. Another 32 one-person businesses have no payroll, by official counts.
How much do households in Belknap County, NH spend on clothing, shoes and related services?
About $63.1M a year, or $2,396 per household. That is 17% above the U.S. average (an index of 117, where 100 is the U.S. average). Spread across the 55 clothing and shoe stores on map listings, it comes to $1.1M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 26,337 households in Belknap County and national spending patterns by income.
How does Belknap County, NH compare with the U.S. for clothing and shoe stores?
Belknap County has 20.9 clothing and shoe stores per 10,000 households, 29% above the U.S. rate of 16.2. Spending per store is $1.1M, 10% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Belknap County would have about 50, against 55 on map listings. There is one business with payroll in the industry for every 775 households, against one for every 1,273 across the U.S. The official count fell 20.9% from 2019 to 2023, against −12.2% for the U.S.
How fast is Belknap County, NH growing?
Population estimates put Belknap County at 65,147 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 26,337 households. The median household income in Belknap County is $92,783 a year, 15% above the U.S. median of $80,734. That rose 33.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Belknap County scores 44 for clothing and shoe stores (lower middle), #1,267 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Belknap County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Belknap County
Screening a site or an acquisition in Belknap County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Belknap County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.