Groundwork

Clothing and laundry · County · New Hampshire

Clothing and shoe stores in Cheshire County, NH

The clothing and shoe stores in Cheshire County, NH, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 67 out of 100: Upper middle

Ranked #473 of 2,087 scored counties
#5 of 10 scored counties in New Hampshire

Listings
40
16 chain locations (40%)
Official establishments
16
Businesses with payroll, 2023
Household spending a year
$69.5M
On clothing, shoes and related services · $2,271 a household
Spending per listing
$1.7M
37% above the U.S.
Listings per 10k households
13.1
19% below the U.S.
Population, 2025
78,269
+2.3% since 2020

See the clothing and shoe stores around any address in Cheshire County

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cheshire County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 40 clothing and shoe stores in Cheshire County. Of those, 16 are chain locations, or 40%, against 44% across the U.S. Per 10,000 households, that is 13.1, 19% below the U.S. rate of 16.2.

Households in Cheshire County spend about $69.5M a year on clothing, shoes and related services, or $2,271 per household, 10% above the U.S. average. Spread across 40 clothing and shoe stores, that is $1.7M per store, 37% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

The official count of businesses with payroll classed as clothing and shoe stores in Cheshire County was 16 in 2023. That is one for every 1,914 households, against one for every 1,273 across the U.S. Official counts list 29 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $250K has gone to businesses classed as clothing and shoe stores in Cheshire County.

Population estimates put the population change in Cheshire County from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). For clothing and shoe stores, Cheshire County has a Groundwork market score of 67 (upper middle): #473 of 2,087 scored counties and #5 of 10 scored counties in New Hampshire. That puts it in the top quarter of counties.

How Cheshire County compares

The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Cheshire County, NH compared with New Hampshire and the U.S.
MeasureCheshire CountyNew HampshireU.S.
Listings per 10k households13.116.216.2
Spending per listing$1.7M$1.6M$1.3M
Households per official establishment1,9141,1211,273
Official establishment growth, 2019–2023n/a−13.7%−12.2%
Population growth, 2020–2025+2.3%+2.7%+3.1%
Spending per household on clothing, shoes and related services$2,271$2,540$2,055
Median household income$83,329$99,031$80,734
Groundwork market score6761

Official counts and lending

Businesses

Official establishments, 2019 to 2023
15 → 16
Employees, 2023
171
Annual payroll, 2023
$4.5M
One-person businesses, 2023
29Businesses with no payroll
Map listings, September 2026
4016 chain locations
Listings at the U.S. rate for this spending
55The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$250K

SBA-backed loans to businesses classed as clothing and shoe stores in Cheshire County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Cheshire County

Population, 2025 estimate
78,269+2.3% since 2020
Households
30,620
Median age
44.4
Homes lived in by their owners
73%
Vehicles per household
1.9
Land area
707 sq. mi.
People per square mile
109
Median household income
$83,329+28.7% vs. 2015–2019, before inflation
Average household income
$105,430
Median home value
$280,100
Jobs located here
32,125
Daytime population
72,018Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Cheshire County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of Cheshire County. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across New Hampshire

Every New Hampshire market ranked →

The highest-scoring counties in New Hampshire for clothing and shoe stores, numbered among those based in New Hampshire, with Cheshire County marked.

Top counties in New Hampshire

Counties in New Hampshire ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NH8763.6$6.2M+2.1%#49 of 2,087
2Strafford County, NH87397.5$3.2M+3.0%#54 of 2,087
3Merrimack County, NH80498.0$3.1M+2.6%#155 of 2,087
4Coos County, NH7285.7$3.4M+0.4%#310 of 2,087
5Cheshire County, NH674013.1$1.7M+2.3%#473 of 2,087
6Grafton County, NH565915.9$1.5M+2.2%#823 of 2,087
7Hillsborough County, NH5429217.3$1.5M+2.5%#893 of 2,087
8Rockingham County, NH5027821.8$1.3M+3.0%#1,057 of 2,087
9Belknap County, NH445520.9$1.1M+2.1%#1,267 of 2,087
10Carroll County, NH377433.9$691K+5.0%#1,524 of 2,087

Other business types in Cheshire County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in Cheshire County, NH?

Cheshire County has 40 clothing and shoe stores on map listings as of September 2026. 16 of them (40%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 16 businesses with payroll classed as clothing and shoe stores in 2023. Official counts also show 29 one-person businesses without payroll.

How much do households in Cheshire County, NH spend on clothing, shoes and related services?

About $69.5M a year, or $2,271 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 40 clothing and shoe stores on map listings, it comes to $1.7M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 30,620 households in Cheshire County and national spending patterns by income.

How does Cheshire County, NH compare with the U.S. for clothing and shoe stores?

Cheshire County has 13.1 clothing and shoe stores per 10,000 households, 19% below the U.S. rate of 16.2. Spending per store is $1.7M, 37% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Cheshire County would have about 55, against 40 on map listings. There is one business with payroll in the industry for every 1,914 households, against one for every 1,273 across the U.S.

How fast is Cheshire County, NH growing?

Population estimates put Cheshire County at 78,269 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 30,620 households. The median household income in Cheshire County is $83,329 a year, 3% above the U.S. median of $80,734. That rose 28.7% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cheshire County scores 67 for clothing and shoe stores (upper middle), #473 of 2,087 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Cheshire County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in Cheshire County

Screening a site or an acquisition in Cheshire County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Cheshire County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.