Clothing and laundry · County · New Hampshire
Clothing and shoe stores in Hillsborough County, NH
How Hillsborough County, NH compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #893 of 2,087 scored counties
#7 of 10 scored counties in New Hampshire
- Listings
- 292
- 192 chain locations (66%)
- Official establishments
- 177
- −13.2% since 2019
- Household spending a year
- $441M
- On clothing, shoes and related services · $2,613 a household
- Spending per listing
- $1.5M
- 19% above the U.S.
- Listings per 10k households
- 17.3
- 7% above the U.S.
- Population, 2025
- 433,415
- +2.5% since 2020
See the clothing and shoe stores around any address in Hillsborough County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Hillsborough County spend about $441M a year on clothing, shoes and related services, or $2,613 per household, 27% above the U.S. average. That is about $1.5M of household spending for each store on map listings, 19% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
There are 292 clothing and shoe stores on map listings in Hillsborough County as of September 2026. 192 of them (66%) are chain locations, against 44% across the U.S. Per 10,000 households, that is 17.3, 7% above the U.S. rate of 16.2.
Official counts show 177 businesses with payroll classed as clothing and shoe stores in Hillsborough County in 2023, down 13.2% from 2019. That is one for every 953 households, against one for every 1,273 across the U.S. Official counts list 213 one-person businesses without payroll. Since fiscal 2022, 4 SBA-backed loans worth $356K have gone to businesses classed as clothing and shoe stores in Hillsborough County.
Between 2020 and 2025, the population of Hillsborough County grew 2.5%, slower than the U.S. (+3.1%). The Groundwork market score for clothing and shoe stores in Hillsborough County is 54 (upper middle), #893 of 2,087 scored counties and #7 of 10 scored counties in New Hampshire.
How Hillsborough County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hillsborough County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.3 | 16.2 | 16.2 |
| Spending per listing | $1.5M | $1.6M | $1.3M |
| Households per official establishment | 953 | 1,121 | 1,273 |
| Official establishment growth, 2019–2023 | −13.2% | −13.7% | −12.2% |
| Population growth, 2020–2025 | +2.5% | +2.7% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,613 | $2,540 | $2,055 |
| Median household income | $103,545 | $99,031 | $80,734 |
| Groundwork market score | 54 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 204 → 177−13.2% over the period
- Employees, 2023
- 2,424
- Annual payroll, 2023
- $53.3M
- One-person businesses, 2023
- 213Businesses with no payroll
- Map listings, September 2026
- 292192 chain locations
- Listings at the U.S. rate for this spending
- 347The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $356K
SBA-backed loans to businesses classed as clothing and shoe stores in Hillsborough County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hillsborough County
- Population, 2025 estimate
- 433,415+2.5% since 2020
- Households
- 168,740
- Median age
- 42.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 877 sq. mi.
- People per square mile
- 486
- Median household income
- $103,545+27.1% vs. 2015–2019, before inflation
- Average household income
- $132,601
- Median home value
- $421,100
- Jobs located here
- 221,067
- Daytime population
- 417,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hillsborough County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for clothing and shoe stores, numbered among those based in New Hampshire, with Hillsborough County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 87 | 6 | 3.6 | $6.2M | +2.1% | #49 of 2,087 |
| 2Strafford County, NH | 87 | 39 | 7.5 | $3.2M | +3.0% | #54 of 2,087 |
| 3Merrimack County, NH | 80 | 49 | 8.0 | $3.1M | +2.6% | #155 of 2,087 |
| 4Coos County, NH | 72 | 8 | 5.7 | $3.4M | +0.4% | #310 of 2,087 |
| 5Cheshire County, NH | 67 | 40 | 13.1 | $1.7M | +2.3% | #473 of 2,087 |
| 6Grafton County, NH | 56 | 59 | 15.9 | $1.5M | +2.2% | #823 of 2,087 |
| 7Hillsborough County, NH | 54 | 292 | 17.3 | $1.5M | +2.5% | #893 of 2,087 |
| 8Rockingham County, NH | 50 | 278 | 21.8 | $1.3M | +3.0% | #1,057 of 2,087 |
| 9Belknap County, NH | 44 | 55 | 20.9 | $1.1M | +2.1% | #1,267 of 2,087 |
| 10Carroll County, NH | 37 | 74 | 33.9 | $691K | +5.0% | #1,524 of 2,087 |
Other business types in Hillsborough County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry52
- Clothing and shoe stores54
- Laundromats73
- Dry cleaners64
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Hillsborough County, NH?
As of September 2026, map listings count 292 clothing and shoe stores in Hillsborough County. 192 of them (66%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 177 businesses with payroll classed as clothing and shoe stores in 2023, down 13.2% from 2019. Official counts also show 213 one-person businesses without payroll.
How much do households in Hillsborough County, NH spend on clothing, shoes and related services?
About $441M a year, or $2,613 per household. That is 27% above the U.S. average (an index of 127, where 100 is the U.S. average). Spread across the 292 clothing and shoe stores on map listings, it comes to $1.5M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 168,740 households in Hillsborough County and national spending patterns by income.
How does Hillsborough County, NH compare with the U.S. for clothing and shoe stores?
Hillsborough County has 17.3 clothing and shoe stores per 10,000 households, 7% above the U.S. rate of 16.2. Spending per store is $1.5M, 19% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Hillsborough County would have about 347, against 292 on map listings. There is one business with payroll in the industry for every 953 households, against one for every 1,273 across the U.S. The official count fell 13.2% from 2019 to 2023, against −12.2% for the U.S.
How fast is Hillsborough County, NH growing?
Population estimates put Hillsborough County at 433,415 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 168,740 households. Median household income in Hillsborough County is $103,545, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsborough County scores 54 for clothing and shoe stores (upper middle), #893 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hillsborough County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Hillsborough County
Screening a site or an acquisition in Hillsborough County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.