Clothing and laundry · County · New Hampshire
Clothing and shoe stores in Strafford County, NH
How Strafford County, NH compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 87 out of 100: High
Ranked #54 of 2,087 scored counties
#2 of 10 scored counties in New Hampshire
- Listings
- 39
- 12 chain locations (31%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $126.4M
- On clothing, shoes and related services · $2,428 a household
- Spending per listing
- $3.2M
- 2.6 times the U.S.
- Listings per 10k households
- 7.5
- 54% below the U.S.
- Population, 2025
- 135,043
- +3.0% since 2020
See the clothing and shoe stores around any address in Strafford County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For clothing and shoe stores, Strafford County has a Groundwork market score of 87 (high): #54 of 2,087 scored counties and #2 of 10 scored counties in New Hampshire. That puts it in the top 10% of counties for clothing and shoe stores.
Households in Strafford County spend about $126.4M a year on clothing, shoes and related services, or $2,428 per household, 18% above the U.S. average. Spread across 39 clothing and shoe stores, that is $3.2M per store, 2.6 times the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
Strafford County has 39 clothing and shoe stores on map listings as of September 2026. 12 of them (31%) are chain locations, against 44% across the U.S. Per 10,000 households, that is 7.5, 54% below the U.S. rate of 16.2.
Official counts show 12 businesses with payroll classed as clothing and shoe stores in Strafford County in 2023. That is one for every 4,340 households, against one for every 1,273 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $70K have gone to businesses classed as clothing and shoe stores in Strafford County. Population estimates show Strafford County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%).
How Strafford County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Strafford County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.5 | 16.2 | 16.2 |
| Spending per listing | $3.2M | $1.6M | $1.3M |
| Households per official establishment | 4,340 | 1,121 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −13.7% | −12.2% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on clothing, shoes and related services | $2,428 | $2,540 | $2,055 |
| Median household income | $88,570 | $99,031 | $80,734 |
| Groundwork market score | 87 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 12
- Employees, 2023
- 188
- Annual payroll, 2023
- $4M
- One-person businesses, 2023
- 62Businesses with no payroll
- Map listings, September 2026
- 3912 chain locations
- Listings at the U.S. rate for this spending
- 100The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $70K
SBA-backed loans to businesses classed as clothing and shoe stores in Strafford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Strafford County
- Population, 2025 estimate
- 135,043+3.0% since 2020
- Households
- 52,080
- Median age
- 40.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 368 sq. mi.
- People per square mile
- 361
- Median household income
- $88,570+21.4% vs. 2015–2019, before inflation
- Average household income
- $114,189
- Median home value
- $362,800
- Jobs located here
- 49,807
- Daytime population
- 117,713Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Strafford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for clothing and shoe stores, numbered among those based in New Hampshire, with Strafford County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 87 | 6 | 3.6 | $6.2M | +2.1% | #49 of 2,087 |
| 2Strafford County, NH | 87 | 39 | 7.5 | $3.2M | +3.0% | #54 of 2,087 |
| 3Merrimack County, NH | 80 | 49 | 8.0 | $3.1M | +2.6% | #155 of 2,087 |
| 4Coos County, NH | 72 | 8 | 5.7 | $3.4M | +0.4% | #310 of 2,087 |
| 5Cheshire County, NH | 67 | 40 | 13.1 | $1.7M | +2.3% | #473 of 2,087 |
| 6Grafton County, NH | 56 | 59 | 15.9 | $1.5M | +2.2% | #823 of 2,087 |
| 7Hillsborough County, NH | 54 | 292 | 17.3 | $1.5M | +2.5% | #893 of 2,087 |
| 8Rockingham County, NH | 50 | 278 | 21.8 | $1.3M | +3.0% | #1,057 of 2,087 |
| 9Belknap County, NH | 44 | 55 | 20.9 | $1.1M | +2.1% | #1,267 of 2,087 |
| 10Carroll County, NH | 37 | 74 | 33.9 | $691K | +5.0% | #1,524 of 2,087 |
Other business types in Strafford County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry77
- Clothing and shoe stores87
- Laundromats52
- Dry cleaners49
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Strafford County, NH?
Map listings as of September 2026 show 39 clothing and shoe stores in Strafford County. 12 of them (31%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 12 businesses with payroll classed as clothing and shoe stores in 2023. Another 62 one-person businesses have no payroll, by official counts.
How much do households in Strafford County, NH spend on clothing, shoes and related services?
About $126.4M a year, or $2,428 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 39 clothing and shoe stores on map listings, it comes to $3.2M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 52,080 households in Strafford County and national spending patterns by income.
How does Strafford County, NH compare with the U.S. for clothing and shoe stores?
Strafford County has 7.5 clothing and shoe stores per 10,000 households, 54% below the U.S. rate of 16.2. Spending per store is $3.2M, 2.6 times the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, Strafford County would have about 100, against 39 on map listings. There is one business with payroll in the industry for every 4,340 households, against one for every 1,273 across the U.S.
How fast is Strafford County, NH growing?
Population estimates put Strafford County at 135,043 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 52,080 households. Median household income in Strafford County is $88,570, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Strafford County scores 87 for clothing and shoe stores (high), #54 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Strafford County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Strafford County
Screening a site or an acquisition in Strafford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.