Groundwork

Clothing and laundry · Metro area · Massachusetts

Clothing and shoe stores in the Boston-Cambridge-Newton, MA-NH metro area

Competitor counts, household spending and official business counts for clothing and shoe stores in the Boston-Cambridge-Newton, MA-NH metro area, set against other metro areas and the U.S.

Groundwork market score · out of 100

Score 66 out of 100: Upper middle

Ranked #82 of 387 scored metro areas
#4 of 6 scored metro areas based in Massachusetts

Listings
3,281
1,654 chain locations (50%)
Official establishments
1,668
−12.6% since 2019
Household spending a year
$5.5B
On clothing, shoes and related services · $2,822 a household
Spending per listing
$1.7M
31% above the U.S.
Listings per 10k households
16.9
4% above the U.S.
Population, 2025
5,034,221
+2.3% since 2020

See the clothing and shoe stores around any address in the Boston-Cambridge-Newton metro area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Boston-Cambridge-Newton metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on clothing, shoes and related services in the Boston-Cambridge-Newton metro area comes to about $5.5B a year: $2,822 per household, 37% above the U.S. average. Spread across 3,281 clothing and shoe stores, that is $1.7M per store, 31% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

The Boston-Cambridge-Newton metro area has 3,281 clothing and shoe stores on map listings as of September 2026. 1,654 of them (50%) are chain locations, against 44% across the U.S. That comes to 16.9 for every 10,000 households, 4% above the U.S. rate of 16.2.

Official counts show 1,668 businesses with payroll classed as clothing and shoe stores in the Boston-Cambridge-Newton metro area in 2023, down 12.6% from 2019. That is one for every 1,163 households, against one for every 1,273 across the U.S. Another 3,112 one-person businesses have no payroll, by official counts. Since fiscal 2022, 52 SBA-backed loans worth $6.1M have gone to businesses classed as clothing and shoe stores in the Boston-Cambridge-Newton metro area.

Between 2020 and 2025, the population of the Boston-Cambridge-Newton metro area grew 2.3%, slower than the U.S. (+3.1%). The Groundwork market score for clothing and shoe stores in the Boston-Cambridge-Newton metro area is 66 (upper middle), #82 of 387 scored metro areas and #4 of 6 scored metro areas based in Massachusetts. That puts it in the top quarter of metro areas.

How the Boston-Cambridge-Newton metro area compares

The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Boston-Cambridge-Newton, MA-NH metro area compared with Massachusetts and the U.S.
MeasureBoston-Cambridge-Newton metro areaMassachusettsU.S.
Listings per 10k households16.916.216.2
Spending per listing$1.7M$1.7M$1.3M
Households per official establishment1,1631,2331,273
Official establishment growth, 2019–2023−12.6%−12.9%−12.2%
Population growth, 2020–2025+2.3%+2.4%+3.1%
Spending per household on clothing, shoes and related services$2,822$2,675$2,055
Median household income$115,863$103,960$80,734
Groundwork market score6669

Official counts and lending

Businesses

Official establishments, 2019 to 2023
1,668−12.6% over the period
Employees, 2023
27,616
Annual payroll, 2023
$685.6M
One-person businesses, 2023
3,112Businesses with no payroll
Map listings, September 2026
3,2811,654 chain locations
Listings at the U.S. rate for this spending
4,310The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
52
Amount
$6.1M

SBA-backed loans to businesses classed as clothing and shoe stores in the Boston-Cambridge-Newton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Boston-Cambridge-Newton metro area

Population, 2025 estimate
5,034,221+2.3% since 2020
Households
1,940,688
Median age
40.8
Homes lived in by their owners
62%
Vehicles per household
1.6
Land area
3,486 sq. mi.
People per square mile
1,421
Median household income
$115,863+28.3% vs. 2015–2019, before inflation
Average household income
$159,721
Median home value
$646,300
Jobs located here
2,811,395
Daytime population
5,216,901Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Boston-Cambridge-Newton metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Boston-Cambridge-Newton metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Massachusetts

Every Massachusetts market ranked →

The highest-scoring metro areas in Massachusetts for clothing and shoe stores, numbered among those based in Massachusetts (a market based in another state is listed without a number), with the Boston-Cambridge-Newton metro area marked.

Top metro areas in Massachusetts

Metro areas in Massachusetts ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Amherst Town-Northampton, MA93528.4$2.9M+10.4%#1 of 387
2Worcester, MA903149.4$2.7M+3.7%#2 of 387
3Springfield, MA6923012.5$1.7M+0.2%#64 of 387
Providence-Warwick, RI-MA681,01515.0$1.6M+2.1%#71 of 387
4Boston-Cambridge-Newton, MA-NH663,28116.9$1.7M+2.3%#82 of 387
5Barnstable Town, MA3431329.6$863K+2.4%#299 of 387
6Pittsfield, MA3013824.0$940K−1.2%#314 of 387

Other business types in the Boston-Cambridge-Newton metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Boston-Cambridge-Newton, MA-NH metro area?

Map listings as of September 2026 show 3,281 clothing and shoe stores in the Boston-Cambridge-Newton metro area. 1,654 of them (50%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 1,668 businesses with payroll classed as clothing and shoe stores in 2023, down 12.6% from 2019. Official counts list 3,112 one-person businesses without payroll.

How much do households in the Boston-Cambridge-Newton, MA-NH metro area spend on clothing, shoes and related services?

About $5.5B a year, or $2,822 per household. That is 37% above the U.S. average (an index of 137, where 100 is the U.S. average). Spread across the 3,281 clothing and shoe stores on map listings, it comes to $1.7M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 1,940,688 households in the Boston-Cambridge-Newton metro area and national spending patterns by income.

How does the Boston-Cambridge-Newton, MA-NH metro area compare with the U.S. for clothing and shoe stores?

The Boston-Cambridge-Newton metro area has 16.9 clothing and shoe stores per 10,000 households, 4% above the U.S. rate of 16.2. Spending per store is $1.7M, 31% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Boston-Cambridge-Newton metro area would have about 4,310, against 3,281 on map listings. There is one business with payroll in the industry for every 1,163 households, against one for every 1,273 across the U.S. The official count fell 12.6% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Boston-Cambridge-Newton, MA-NH metro area growing?

Population estimates put the Boston-Cambridge-Newton metro area at 5,034,221 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 1,940,688 households. Median household income in the Boston-Cambridge-Newton metro area is $115,863, 44% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Boston-Cambridge-Newton metro area scores 66 for clothing and shoe stores (upper middle), #82 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Boston-Cambridge-Newton metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Boston-Cambridge-Newton metro area

Screening a site or an acquisition in the Boston-Cambridge-Newton metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Boston-Cambridge-Newton metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.