Clothing and laundry · County · Nebraska
Clothing and shoe stores in Otoe County, NE
Competitor counts, household spending and official business counts for clothing and shoe stores in Otoe County, NE, set against other counties and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #506 of 2,087 scored counties
#5 of 23 scored counties in Nebraska
- Listings
- 8
- 4 chain locations (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $12.7M
- On clothing, shoes and related services · $1,989 a household
- Spending per listing
- $1.6M
- 25% above the U.S.
- Listings per 10k households
- 12.5
- 23% below the U.S.
- Population, 2025
- 16,531
- +3.9% since 2020
See the clothing and shoe stores around any address in Otoe County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Otoe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 8 clothing and shoe stores in Otoe County. Chain locations make up 50% of them, against 44% across the U.S. Per 10,000 households, that is 12.5, 23% below the U.S. rate of 16.2.
At $1,989 per household (3% below the U.S. average), households in Otoe County spend about $12.7M a year on clothing, shoes and related services. That works out to $1.6M per store, 25% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
There is no official count of businesses with payroll classed as clothing and shoe stores in Otoe County: counts under 3 aren’t published. Official counts list 12 one-person businesses without payroll.
Population estimates put the population change in Otoe County from 2020 to 2025 at +3.9%, faster than the U.S. (+3.1%). Otoe County scores 66 (upper middle) on the Groundwork market score for clothing and shoe stores, ranking #506 of 2,087 scored counties and #5 of 23 scored counties in Nebraska. That puts it in the top quarter of counties.
How Otoe County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Otoe County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.5 | 15.9 | 16.2 |
| Spending per listing | $1.6M | $1.3M | $1.3M |
| Households per official establishment | n/a | 1,321 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −9.7% | −12.2% |
| Population growth, 2020–2025 | +3.9% | +2.8% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,989 | $1,999 | $2,055 |
| Median household income | $82,188 | $76,475 | $80,734 |
| Groundwork market score | 66 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 12Businesses with no payroll
- Map listings, September 2026
- 84 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as clothing and shoe stores in Otoe County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Otoe County
- Population, 2025 estimate
- 16,531+3.9% since 2020
- Households
- 6,383
- Median age
- 42.1
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.2
- Land area
- 616 sq. mi.
- People per square mile
- 26
- Median household income
- $82,188+38.9% vs. 2015–2019, before inflation
- Average household income
- $104,311
- Median home value
- $201,600
- Jobs located here
- 5,857
- Daytime population
- 13,327Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otoe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Otoe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for clothing and shoe stores, numbered among those based in Nebraska, with Otoe County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cass County, NE | 87 | 6 | 5.5 | $3.9M | +3.9% | #52 of 2,087 |
| 2Saunders County, NE | 78 | 10 | 11.2 | $1.9M | +6.0% | #185 of 2,087 |
| 3Washington County, NE | 77 | 7 | 8.3 | $2.7M | +1.8% | #192 of 2,087 |
| 4Seward County, NE | 74 | 5 | 7.4 | $2.7M | +2.3% | #253 of 2,087 |
| 5Otoe County, NE | 66 | 8 | 12.5 | $1.6M | +3.9% | #506 of 2,087 |
| 6York County, NE | 64 | 5 | 8.8 | $2.2M | +3.3% | #542 of 2,087 |
| 7Colfax County, NE | 61 | 5 | 13.5 | $1.4M | +3.6% | #660 of 2,087 |
| 8Sarpy County, NE | 58 | 125 | 16.9 | $1.4M | +9.0% | #759 of 2,087 |
| 9Dakota County, NE | 55 | 9 | 12.1 | $1.5M | +0.7% | #860 of 2,087 |
| 10Adams County, NE | 55 | 19 | 14.5 | $1.3M | −0.3% | #872 of 2,087 |
Other business types in Otoe County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry56
- Clothing and shoe stores66
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Otoe County, NE?
There are 8 clothing and shoe stores on map listings in Otoe County as of September 2026. 4 of them (50%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in Otoe County: counts under 3 are left out. Official counts also show 12 one-person businesses without payroll.
How much do households in Otoe County, NE spend on clothing, shoes and related services?
About $12.7M a year, or $1,989 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 8 clothing and shoe stores on map listings, it comes to $1.6M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 6,383 households in Otoe County and national spending patterns by income.
How does Otoe County, NE compare with the U.S. for clothing and shoe stores?
Otoe County has 12.5 clothing and shoe stores per 10,000 households, 23% below the U.S. rate of 16.2. Spending per store is $1.6M, 25% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Otoe County would have about 10, against 8 on map listings.
How fast is Otoe County, NE growing?
Population estimates put Otoe County at 16,531 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 6,383 households. The median household income in Otoe County is $82,188 a year, 2% above the U.S. median of $80,734. That rose 38.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Otoe County scores 66 for clothing and shoe stores (upper middle), #506 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otoe County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Otoe County
Screening a site or an acquisition in Otoe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otoe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.