Groundwork

Clothing and laundry · Small-town market · Nebraska

Clothing and shoe stores in the Kearney, NE area

The clothing and shoe stores in the Kearney, NE area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 43 out of 100: Lower middle

Ranked #334 of 536 scored small-town markets
#5 of 9 scored small-town markets based in Nebraska

Listings
46
21 chain locations (46%)
Official establishments
31
+3.5% since 2019
Household spending a year
$44.4M
On clothing, shoes and related services · $1,947 a household
Spending per listing
$965K
24% below the U.S.
Listings per 10k households
20.2
25% above the U.S.
Population, 2025
57,962
+1.9% since 2020

See the clothing and shoe stores around any address in the Kearney area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Kearney area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 46 clothing and shoe stores in the Kearney area. 21 of them (46%) are chain locations, against 44% across the U.S. That comes to 20.2 for every 10,000 households, 25% above the U.S. rate of 16.2.

At $1,947 per household (5% below the U.S. average), households in the Kearney area spend about $44.4M a year on clothing, shoes and related services. That works out to $965K per store, 24% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

In 2023, official counts showed 31 businesses with payroll in the Kearney area classed as clothing and shoe stores, up 3.5% from 2019. That is one for every 735 households, against one for every 1,273 across the U.S. Official counts list 32 one-person businesses without payroll.

Population estimates put the population change in the Kearney area from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%). The Groundwork market score for clothing and shoe stores in the Kearney area is 43 (lower middle), #334 of 536 scored small-town markets and #5 of 9 scored small-town markets based in Nebraska.

How the Kearney area compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Kearney, NE area compared with Nebraska and the U.S.
MeasureKearney areaNebraskaU.S.
Listings per 10k households20.215.916.2
Spending per listing$965K$1.3M$1.3M
Households per official establishment7351,3211,273
Official establishment growth, 2019–2023+3.5%−9.7%−12.2%
Population growth, 2020–2025+1.9%+2.8%+3.1%
Spending per household on clothing, shoes and related services$1,947$1,999$2,055
Median household income$76,109$76,475$80,734
Groundwork market score4349

Official counts and lending

Businesses

Official establishments, 2019 to 2023
31+3.5% over the period
Employees, 2023
288
Annual payroll, 2023
$5.4M
One-person businesses, 2023
32Businesses with no payroll
Map listings, September 2026
4621 chain locations
Listings at the U.S. rate for this spending
35The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Kearney area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Kearney area

Population, 2025 estimate
57,962+1.9% since 2020
Households
22,798
Median age
36.8
Homes lived in by their owners
68%
Vehicles per household
2.1
Land area
1,484 sq. mi.
People per square mile
39
Median household income
$76,109+27.9% vs. 2015–2019, before inflation
Average household income
$96,670
Median home value
$242,600
Jobs located here
29,261
Daytime population
59,015Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Kearney area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Kearney area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Nebraska

Every Nebraska market ranked →

The highest-scoring small-town markets in Nebraska for clothing and shoe stores, numbered among those based in Nebraska, with the Kearney area marked.

Top small-town markets in Nebraska

Small-town markets in Nebraska ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hastings, NE712011.7$1.6M−0.2%#95 of 536
2Lexington, NE621414.0$1.3M+1.1%#165 of 536
3Fremont, NE533019.8$946K+2.6%#247 of 536
4Columbus, NE453620.7$914K+3.8%#316 of 536
5Kearney, NE434620.2$965K+1.9%#334 of 536
6Scottsbluff, NE403120.2$884K−1.2%#360 of 536
7Norfolk, NE374522.9$809K+1.1%#386 of 536
8Beatrice, NE362122.5$811K+0.2%#396 of 536
9North Platte, NE233623.7$760K−3.6%#487 of 536

Other business types in the Kearney area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Kearney, NE area?

The Kearney area has 46 clothing and shoe stores on map listings as of September 2026. 21 of them (46%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 31 businesses with payroll classed as clothing and shoe stores in 2023, up 3.5% from 2019. Official counts also show 32 one-person businesses without payroll.

How much do households in the Kearney, NE area spend on clothing, shoes and related services?

About $44.4M a year, or $1,947 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 46 clothing and shoe stores on map listings, it comes to $965K per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 22,798 households in the Kearney area and national spending patterns by income.

How does the Kearney, NE area compare with the U.S. for clothing and shoe stores?

The Kearney area has 20.2 clothing and shoe stores per 10,000 households, 25% above the U.S. rate of 16.2. Spending per store is $965K, 24% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Kearney area would have about 35, against 46 on map listings. There is one business with payroll in the industry for every 735 households, against one for every 1,273 across the U.S. The official count rose 3.5% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Kearney, NE area growing?

Population estimates put the Kearney area at 57,962 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 22,798 households. The median household income in the Kearney area is $76,109 a year, 6% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Kearney area scores 43 for clothing and shoe stores (lower middle), #334 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Kearney area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Kearney area

Screening a site or an acquisition in the Kearney area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Kearney area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.