Clothing and laundry · Metro area · Nebraska
Clothing and shoe stores in the Lincoln, NE metro area
How the Lincoln, NE metro area compares with other metro areas and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #151 of 387 scored metro areas
#2 of 3 scored metro areas based in Nebraska
- Listings
- 200
- 116 chain locations (58%)
- Official establishments
- 106
- −2.7% since 2019
- Household spending a year
- $277.5M
- On clothing, shoes and related services · $1,969 a household
- Spending per listing
- $1.4M
- 9% above the U.S.
- Listings per 10k households
- 14.2
- 12% below the U.S.
- Population, 2025
- 352,081
- +3.3% since 2020
See the clothing and shoe stores around any address in the Lincoln metro area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lincoln metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 200 clothing and shoe stores in the Lincoln metro area. Chain locations make up 58% of them, against 44% across the U.S. That is 14.2 per 10,000 households, 12% below the U.S. rate of 16.2.
Households in the Lincoln metro area spend about $277.5M a year on clothing, shoes and related services, or $1,969 per household, 4% below the U.S. average. Spread across 200 clothing and shoe stores, that is $1.4M per store, 9% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
The official count of businesses with payroll classed as clothing and shoe stores in the Lincoln metro area was 106 in 2023, down 2.7% from 2019. That is one for every 1,329 households, against one for every 1,273 across the U.S. Another 171 one-person businesses have no payroll, by official counts. Since fiscal 2022, 3 SBA-backed loans worth $553K have gone to businesses classed as clothing and shoe stores in the Lincoln metro area.
Population estimates put the population change in the Lincoln metro area from 2020 to 2025 at +3.3%, in step with the U.S. (+3.1%). For clothing and shoe stores, the Lincoln metro area has a Groundwork market score of 58 (upper middle): #151 of 387 scored metro areas and #2 of 3 scored metro areas based in Nebraska.
How the Lincoln metro area compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lincoln metro area | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.2 | 15.9 | 16.2 |
| Spending per listing | $1.4M | $1.3M | $1.3M |
| Households per official establishment | 1,329 | 1,321 | 1,273 |
| Official establishment growth, 2019–2023 | −2.7% | −9.7% | −12.2% |
| Population growth, 2020–2025 | +3.3% | +2.8% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,969 | $1,999 | $2,055 |
| Median household income | $75,049 | $76,475 | $80,734 |
| Groundwork market score | 58 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 106−2.7% over the period
- Employees, 2023
- 1,134
- Annual payroll, 2023
- $21.8M
- One-person businesses, 2023
- 171Businesses with no payroll
- Map listings, September 2026
- 200116 chain locations
- Listings at the U.S. rate for this spending
- 218The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $553K
SBA-backed loans to businesses classed as clothing and shoe stores in the Lincoln metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lincoln metro area
- Population, 2025 estimate
- 352,081+3.3% since 2020
- Households
- 140,914
- Median age
- 36.3
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 1,409 sq. mi.
- People per square mile
- 244
- Median household income
- $75,049+23.0% vs. 2015–2019, before inflation
- Average household income
- $99,431
- Median home value
- $273,500
- Jobs located here
- 186,541
- Daytime population
- 361,853Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lincoln metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Lincoln metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Nebraska
Every Nebraska market ranked →The highest-scoring metro areas in Nebraska for clothing and shoe stores, numbered among those based in Nebraska (a market based in another state is listed without a number), with the Lincoln metro area marked.
Top metro areas in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Omaha, NE-IA | 64 | 612 | 15.7 | $1.4M | +4.2% | #102 of 387 |
| 2Lincoln, NE | 58 | 200 | 14.2 | $1.4M | +3.3% | #151 of 387 |
| Sioux City, IA-NE-SD | 33 | 109 | 19.7 | $981K | +1.0% | #303 of 387 |
| 3Grand Island, NE | 23 | 66 | 21.8 | $855K | +1.5% | #349 of 387 |
Other business types in the Lincoln metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry58
- Clothing and shoe stores58
- Laundromats62
- Dry cleaners65
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Lincoln, NE metro area?
There are 200 clothing and shoe stores on map listings in the Lincoln metro area as of September 2026. 116 of them (58%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 106 businesses with payroll classed as clothing and shoe stores in 2023, down 2.7% from 2019. Official counts list 171 one-person businesses without payroll.
How much do households in the Lincoln, NE metro area spend on clothing, shoes and related services?
About $277.5M a year, or $1,969 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 200 clothing and shoe stores on map listings, it comes to $1.4M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 140,914 households in the Lincoln metro area and national spending patterns by income.
How does the Lincoln, NE metro area compare with the U.S. for clothing and shoe stores?
The Lincoln metro area has 14.2 clothing and shoe stores per 10,000 households, 12% below the U.S. rate of 16.2. Spending per store is $1.4M, 9% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Lincoln metro area would have about 218, against 200 on map listings. There is one business with payroll in the industry for every 1,329 households, against one for every 1,273 across the U.S. The official count fell 2.7% from 2019 to 2023, against −12.2% for the U.S.
How fast is the Lincoln, NE metro area growing?
Population estimates put the Lincoln metro area at 352,081 people in 2025, up 3.3% since 2020, in step with the U.S. (+3.1%). It has 140,914 households. The median household income in the Lincoln metro area is $75,049 a year, 7% below the U.S. median of $80,734. That rose 23.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lincoln metro area scores 58 for clothing and shoe stores (upper middle), #151 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lincoln metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Lincoln metro area
Screening a site or an acquisition in the Lincoln metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lincoln metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.