Clothing and laundry · County · Nebraska
Clothing and shoe stores in Custer County, NE
How Custer County, NE compares with other counties and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,571 of 2,087 scored counties
#15 of 23 scored counties in Nebraska
- Listings
- 8
- 4 chain locations (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.2M
- On clothing, shoes and related services · $1,826 a household
- Spending per listing
- $1M
- 19% below the U.S.
- Listings per 10k households
- 17.8
- 10% above the U.S.
- Population, 2025
- 10,500
- 0.0% since 2020
See the clothing and shoe stores around any address in Custer County
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for clothing and shoe stores in Custer County is 35 (lower middle), #1,571 of 2,087 scored counties and #15 of 23 scored counties in Nebraska. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 8 clothing and shoe stores in Custer County. Chain locations make up 50% of them, against 44% across the U.S. That comes to 17.8 for every 10,000 households, 10% above the U.S. rate of 16.2.
Households in Custer County spend about $8.2M a year on clothing, shoes and related services, or $1,826 per household, 11% below the U.S. average. That is about $1M of household spending for each store on map listings, 19% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.
There is no official count of businesses with payroll classed as clothing and shoe stores in Custer County: counts under 3 aren’t published. Since fiscal 2022, 1 SBA-backed loan worth $58K has gone to businesses classed as clothing and shoe stores in Custer County. Between 2020 and 2025, the population of Custer County held about level, against +3.1% for the U.S.
How Custer County compares
The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Custer County | Nebraska | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.8 | 15.9 | 16.2 |
| Spending per listing | $1M | $1.3M | $1.3M |
| Households per official establishment | n/a | 1,321 | 1,273 |
| Official establishment growth, 2019–2023 | n/a | −9.7% | −12.2% |
| Population growth, 2020–2025 | 0.0% | +2.8% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,826 | $1,999 | $2,055 |
| Median household income | $67,906 | $76,475 | $80,734 |
| Groundwork market score | 35 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 84 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $58K
SBA-backed loans to businesses classed as clothing and shoe stores in Custer County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Custer County
- Population, 2025 estimate
- 10,5000.0% since 2020
- Households
- 4,502
- Median age
- 43.6
- Homes lived in by their owners
- 69%
- Vehicles per household
- 2.4
- Land area
- 2,576 sq. mi.
- People per square mile
- 4
- Median household income
- $67,906+30.1% vs. 2015–2019, before inflation
- Average household income
- $85,495
- Median home value
- $157,800
- Jobs located here
- 4,714
- Daytime population
- 9,965Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Custer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Nebraska
Every Nebraska market ranked →The highest-scoring counties in Nebraska for clothing and shoe stores, numbered among those based in Nebraska, with Custer County marked.
Top counties in Nebraska
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Cass County, NE | 87 | 6 | 5.5 | $3.9M | +3.9% | #52 of 2,087 |
| 2Saunders County, NE | 78 | 10 | 11.2 | $1.9M | +6.0% | #185 of 2,087 |
| 3Washington County, NE | 77 | 7 | 8.3 | $2.7M | +1.8% | #192 of 2,087 |
| 4Seward County, NE | 74 | 5 | 7.4 | $2.7M | +2.3% | #253 of 2,087 |
| 5Otoe County, NE | 66 | 8 | 12.5 | $1.6M | +3.9% | #506 of 2,087 |
| 6York County, NE | 64 | 5 | 8.8 | $2.2M | +3.3% | #542 of 2,087 |
| 7Colfax County, NE | 61 | 5 | 13.5 | $1.4M | +3.6% | #660 of 2,087 |
| 8Sarpy County, NE | 58 | 125 | 16.9 | $1.4M | +9.0% | #759 of 2,087 |
| 9Dakota County, NE | 55 | 9 | 12.1 | $1.5M | +0.7% | #860 of 2,087 |
| 10Adams County, NE | 55 | 19 | 14.5 | $1.3M | −0.3% | #872 of 2,087 |
| 15Custer County, NE | 35 | 8 | 17.8 | $1M | 0.0% | #1,571 of 2,087 |
Other business types in Custer County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry40
- Clothing and shoe stores35
- Laundromats
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in Custer County, NE?
There are 8 clothing and shoe stores on map listings in Custer County as of September 2026. 4 of them (50%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. No official count is published for clothing and shoe stores in Custer County: counts under 3 are left out. Official counts also show 10 one-person businesses without payroll.
How much do households in Custer County, NE spend on clothing, shoes and related services?
About $8.2M a year, or $1,826 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 8 clothing and shoe stores on map listings, it comes to $1M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 4,502 households in Custer County and national spending patterns by income.
How does Custer County, NE compare with the U.S. for clothing and shoe stores?
Custer County has 17.8 clothing and shoe stores per 10,000 households, 10% above the U.S. rate of 16.2. Spending per store is $1M, 19% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, Custer County would have about 7, against 8 on map listings.
How fast is Custer County, NE growing?
Population estimates put Custer County at 10,500 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 4,502 households. The median household income in Custer County is $67,906 a year, 16% below the U.S. median of $80,734. That rose 30.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Custer County scores 35 for clothing and shoe stores (lower middle), #1,571 of 2,087 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Custer County. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in Custer County
Screening a site or an acquisition in Custer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Custer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.