Groundwork

Clothing and laundry · Small-town market · Nebraska

Clothing and shoe stores in the North Platte, NE area

How the North Platte, NE area compares with other small-town markets and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 23 out of 100: Low

Ranked #487 of 536 scored small-town markets
#9 of 9 scored small-town markets based in Nebraska

Listings
36
20 chain locations (56%)
Official establishments
16
Businesses with payroll, 2023
Household spending a year
$27.4M
On clothing, shoes and related services · $1,802 a household
Spending per listing
$760K
40% below the U.S.
Listings per 10k households
23.7
46% above the U.S.
Population, 2025
33,972
−3.6% since 2020

See the clothing and shoe stores around any address in the North Platte area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the North Platte area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The North Platte area scores 23 (low) on the Groundwork market score for clothing and shoe stores, ranking #487 of 536 scored small-town markets and #9 of 9 scored small-town markets based in Nebraska. That puts it in the bottom quarter of small-town markets.

As of September 2026, map listings count 36 clothing and shoe stores in the North Platte area. 20 of them (56%) are chain locations, against 44% across the U.S. Per 10,000 households, that is 23.7, 46% above the U.S. rate of 16.2.

Household spending on clothing, shoes and related services in the North Platte area comes to about $27.4M a year: $1,802 per household, 12% below the U.S. average. That is about $760K of household spending for each store on map listings, 40% below the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

Official counts show 16 businesses with payroll classed as clothing and shoe stores in the North Platte area in 2023. That is one for every 949 households, against one for every 1,273 across the U.S. Population estimates put the population change in the North Platte area from 2020 to 2025 at −3.6%, against +3.1% for the U.S.

How the North Platte area compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in North Platte, NE area compared with Nebraska and the U.S.
MeasureNorth Platte areaNebraskaU.S.
Listings per 10k households23.715.916.2
Spending per listing$760K$1.3M$1.3M
Households per official establishment9491,3211,273
Official establishment growth, 2019–2023n/a−9.7%−12.2%
Population growth, 2020–2025−3.6%+2.8%+3.1%
Spending per household on clothing, shoes and related services$1,802$1,999$2,055
Median household income$65,430$76,475$80,734
Groundwork market score2349

Official counts and lending

Businesses

Official establishments, 2019 to 2023
16
Employees, 2023
102
Annual payroll, 2023
$1.6M
One-person businesses, 2023
13Businesses with no payroll
Map listings, September 2026
3620 chain locations
Listings at the U.S. rate for this spending
22The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the North Platte area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the North Platte area

Population, 2025 estimate
33,972−3.6% since 2020
Households
15,189
Median age
42.7
Homes lived in by their owners
66%
Vehicles per household
2.1
Land area
3,135 sq. mi.
People per square mile
11
Median household income
$65,430
Average household income
$79,648
Median home value
$189,500
Jobs located here
14,644
Daytime population
34,430Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the North Platte area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the North Platte area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Nebraska

Every Nebraska market ranked →

The highest-scoring small-town markets in Nebraska for clothing and shoe stores, numbered among those based in Nebraska, with the North Platte area marked.

Top small-town markets in Nebraska

Small-town markets in Nebraska ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hastings, NE712011.7$1.6M−0.2%#95 of 536
2Lexington, NE621414.0$1.3M+1.1%#165 of 536
3Fremont, NE533019.8$946K+2.6%#247 of 536
4Columbus, NE453620.7$914K+3.8%#316 of 536
5Kearney, NE434620.2$965K+1.9%#334 of 536
6Scottsbluff, NE403120.2$884K−1.2%#360 of 536
7Norfolk, NE374522.9$809K+1.1%#386 of 536
8Beatrice, NE362122.5$811K+0.2%#396 of 536
9North Platte, NE233623.7$760K−3.6%#487 of 536

Other business types in the North Platte area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the North Platte, NE area?

The North Platte area has 36 clothing and shoe stores on map listings as of September 2026. 20 of them (56%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 16 businesses with payroll classed as clothing and shoe stores in 2023. Another 13 one-person businesses have no payroll, by official counts.

How much do households in the North Platte, NE area spend on clothing, shoes and related services?

About $27.4M a year, or $1,802 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 36 clothing and shoe stores on map listings, it comes to $760K per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 15,189 households in the North Platte area and national spending patterns by income.

How does the North Platte, NE area compare with the U.S. for clothing and shoe stores?

The North Platte area has 23.7 clothing and shoe stores per 10,000 households, 46% above the U.S. rate of 16.2. Spending per store is $760K, 40% below the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the North Platte area would have about 22, against 36 on map listings. There is one business with payroll in the industry for every 949 households, against one for every 1,273 across the U.S.

How fast is the North Platte, NE area growing?

Population estimates put the North Platte area at 33,972 people in 2025, down 3.6% since 2020, against +3.1% for the U.S. It has 15,189 households. The median household income in the North Platte area is $65,430 a year, 19% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The North Platte area scores 23 for clothing and shoe stores (low), #487 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the North Platte area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the North Platte area

Screening a site or an acquisition in the North Platte area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the North Platte area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.