Metro area profile · California
Modesto, CA metro area market data
How the Modesto metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 557,719
- +0.7% since 2020
- Households
- 177,874
- Median household income
- $81,468
- +34.2% vs. 2015–2019, before inflation
- Median home value
- $450,100
- Jobs located here
- 196,740
- Highest market score
- 76
- Pet grooming and boarding, #25 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Modesto metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Modesto metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Modesto metro area has an estimated 557,719 people and 177,874 households. Population estimates put the population change in the Modesto metro area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%). Median household income in the Modesto metro area is $81,468, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.2%, before inflation.
Relative to the U.S., household spending in the Modesto metro area runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on clothing, shoes and related services (89).
Of the business types scored in the Modesto metro area, pet grooming and boarding businesses (76), pet businesses (73) and physical therapy clinics (71) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #25 of 386 scored metro areas.
The Modesto metro area is made up of one county, Stanislaus County. Against the U.S., map listings per household run highest for tire shops (58% above the U.S. rate) and lowest for landscaping and lawn care companies (58% below the U.S. rate).
All 56 business types in the Modesto metro area
Highest Groundwork market score first. Each score compares the Modesto metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 76 | #25 of 386 | 43 | 2.4 | $4.1M | 161 | 27 |
| Pet businesses | 73 | #39 of 387 | 157 | 8.8 | $1.1M | 128 | 81 |
| Physical therapy | 71 | #47 of 386 | 66 | 3.7 | $3.5M | 146 | 42 |
| Home inspectors | 70 | #27 of 243 | 6 | 0.3 | Index only | 204 | 9 |
| Martial arts and dance studios | 70 | #40 of 387 | 70 | 3.9 | $2.8M | 141 | 37 |
| Landscaping and lawn care | 70 | #70 of 385 | 36 | 2.0 | $6.5M | 223 | 114 |
| Pet stores | 68 | #70 of 382 | 34 | 1.9 | $5.2M | 115 | 11 |
| Gyms, studios and classes | 66 | #55 of 387 | 243 | 13.7 | $817K | 123 | 89 |
| Lawn, cleaning and pest control | 66 | #85 of 387 | 101 | 5.7 | $2.3M | 139 | 237 |
| Veterinarians | 65 | #89 of 384 | 57 | 3.2 | $3.1M | 114 | 43 |
| Funeral homes | 65 | #91 of 377 | 24 | 1.3 | $1.1M | 160 | 16 |
| Child care and preschools | 64 | #90 of 387 | 110 | 6.2 | $1.1M | 110 | 94 |
| Yoga, Pilates and fitness studios | 63 | #63 of 347 | 34 | 1.9 | $5.8M | 144 | 52 |
| Gyms | 62 | #87 of 387 | 139 | 7.8 | $1.4M | 110 | 52 |
| Barbershops | 61 | #105 of 387 | 102 | 5.7 | $1.8M | 94 | 3 |
| Spas and skin care | 57 | #125 of 387 | 197 | 11.1 | $921K | 105 | 28 |
| Chiropractors | 57 | #137 of 386 | 81 | 4.6 | $2.9M | 119 | 47 |
| Optometrists and eye care | 56 | #133 of 386 | 65 | 3.7 | $3.6M | 114 | 29 |
| Gas stations | 56 | #157 of 387 | 207 | 11.6 | $2.6M | 108 | 163 |
| Hair salons | 55 | #139 of 387 | 426 | 23.9 | $426K | 99 | 77 |
| Roofing and gutters | 54 | #157 of 381 | 49 | 2.8 | $10.4M | 123 | 43 |
| Doctors, dentists and clinics | 53 | #161 of 387 | 1,235 | 69.4 | $187K | 123 | 667 |
| Primary care and pediatrics | 53 | #169 of 387 | 106 | 6.0 | $2.2M | 123 | 287 |
| Home repair trades | 53 | #170 of 387 | 209 | 11.7 | $2.4M | 100 | 309 |
| Electricians | 53 | #171 of 383 | 39 | 2.2 | $13M | 109 | 120 |
| Oil change and quick lube | 51 | #149 of 290 | 15 | 0.8 | $14M | 102 | 20 |
| Real estate agents and brokers | 51 | #176 of 387 | 560 | 31.5 | Index only | 105 | 154 |
| Real estate | 47 | #213 of 387 | 743 | 41.8 | Index only | 100 | 359 |
| HVAC and plumbing | 47 | #216 of 387 | 121 | 6.8 | $4.2M | 88 | 146 |
| Salons, barbers and spas | 47 | #229 of 387 | 855 | 48.1 | $212K | 100 | 184 |
| Car washes and detailing | 46 | #230 of 387 | 90 | 5.1 | $2.3M | 93 | 41 |
| House cleaning | 46 | #232 of 375 | 39 | 2.2 | $6M | 94 | 89 |
| Sit-down restaurants | 45 | #231 of 387 | 1,078 | 60.6 | $659K | 99 | 315 |
| Convenience stores | 45 | #232 of 387 | 162 | 9.1 | $6.7M | 85 | 44 |
| Clothing and shoe stores | 43 | #240 of 387 | 268 | 15.1 | $1.2M | 95 | 125 |
| Pizza | 43 | #247 of 387 | 135 | 7.6 | $5.3M | 104 | 432 |
| Collision repair and body shops | 43 | #249 of 381 | 77 | 4.3 | $2.7M | 89 | 50 |
| Restaurants and cafes | 42 | #244 of 387 | 1,900 | 106.8 | $374K | 101 | 888 |
| Property management | 42 | #253 of 374 | 65 | 3.7 | Index only | 89 | 108 |
| Urgent care and walk-in clinics | 41 | #133 of 197 | 13 | 0.7 | $17.8M | 73 | 14 |
| Bakeries and dessert shops | 41 | #268 of 387 | 170 | 9.6 | $4.2M | 101 | 142 |
| Laundromats | 40 | #240 of 364 | 26 | 1.5 | $12.4M | 99 | 12 |
| Coffee shops and cafes | 40 | #276 of 387 | 197 | 11.1 | $3.6M | 97 | 133 |
| Dry cleaners | 39 | #191 of 272 | 18 | 1.0 | $18M | 115 | 19 |
| Clothing, shoes and laundry | 39 | #274 of 387 | 382 | 21.5 | $847K | 96 | 156 |
| Auto repair and car care | 39 | #281 of 387 | 838 | 47.1 | $251K | 94 | 381 |
| Auto repair shops | 39 | #283 of 387 | 521 | 29.3 | $405K | 91 | 241 |
| Insurance agencies | 38 | #264 of 387 | 335 | 18.8 | $1.1M | 90 | 180 |
| Nail salons | 38 | #312 of 387 | 106 | 6.0 | $1.7M | 102 | 73 |
| Tire shops | 37 | #278 of 386 | 106 | 6.0 | $2M | 79 | 46 |
| Fast food and sandwich shops | 36 | #279 of 387 | 271 | 15.2 | $2.6M | 86 | 432 |
| Pest control | 35 | #276 of 345 | 26 | 1.5 | $9.1M | 89 | 34 |
| Mortgage brokers and lenders | 29 | #355 of 373 | 112 | 6.3 | Index only | 74 | 64 |
| Grocery and convenience stores | 27 | #338 of 387 | 414 | 23.3 | $2.6M | 77 | 186 |
| Dentists and orthodontists | 23 | #372 of 387 | 284 | 16.0 | $815K | 83 | 248 |
| Grocery stores | 22 | #359 of 387 | 159 | 8.9 | $6.8M | 73 | 142 |
Household spending in the Modesto metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $210.7M | $1,185 | 124 |
| Gasoline and other fuels | $534.9M | $3,007 | 116 |
| Food away from home | $710.9M | $3,997 | 98 |
| Groceries | $1.1B | $6,100 | 97 |
| Personal care products and services | $181.5M | $1,020 | 102 |
| Child care and other personal services | $121.5M | $683 | 118 |
| Memberships, classes and admissions | $198.5M | $1,116 | 113 |
| Medical and dental services | $231.5M | $1,302 | 101 |
| Pets | $176.2M | $991 | 109 |
| Clothing, shoes and related services | $323.6M | $1,819 | 89 |
| Vehicle insurance | $377.5M | $2,122 | 108 |
| Home repairs, maintenance and insurance | $508.1M | $2,857 | 95 |
| Lawn care, cleaning and other household services | $235.3M | $1,323 | 94 |
| Rent and homeowner costs | $3.2B | $18,095 | 109 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Modesto metro area
- Population, 2025 estimate
- 557,719+0.7% since 2020
- Households
- 177,874
- Median age
- 35.4
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.1
- Land area
- 1,496 sq. mi.
- People per square mile
- 370
- Median household income
- $81,468+34.2% vs. 2015–2019, before inflation
- Average household income
- $105,867
- Median home value
- $450,100
- Jobs located here
- 196,740
- Daytime population
- 519,901Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Modesto metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Modesto metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Modesto metro area 1
- Stanislaus County, CA553,990 people
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- Fresno, CA metro area1,177,665 people
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- Stockton-Lodi, CA metro area797,334 people
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Questions
How fast is the Modesto, CA metro area growing?
Population estimates put the Modesto metro area at 557,719 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 177,874 households. Median household income rose 34.2% from the 2015–2019 survey, before inflation.
How much do households in the Modesto, CA metro area spend?
Households in the Modesto metro area spend about $3.2B a year on rent and homeowner costs, $1.1B on groceries and $710.9M on food away from home. Set against the U.S., households in the Modesto metro area spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on clothing, shoes and related services (89).
Which business types have the highest market scores in the Modesto, CA metro area?
The highest Groundwork market scores in the Modesto metro area are for pet grooming and boarding businesses (76), pet businesses (73) and physical therapy clinics (71). The Modesto metro area ranks #25 of 386 scored metro areas for pet grooming and boarding businesses.
How does the Modesto, CA metro area compare with the U.S.?
The median household income in the Modesto metro area is $81,468 a year, in line with the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $450,100, against $332,700 for the U.S. For its number of households, the Modesto metro area has the most map listings, relative to the U.S., for tire shops (58% above the U.S. rate) and the fewest for landscaping and lawn care companies (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Modesto metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Modesto metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Modesto metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Modesto metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.