Metro area profile · California
Fresno, CA metro area market data
How the Fresno metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 1,203,383
- +3.2% since 2020
- Households
- 370,081
- Median household income
- $74,468
- Median home value
- $389,400
- Jobs located here
- 466,033
- Highest market score
- 84
- Pet businesses, #6 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Fresno metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Fresno metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Fresno metro area has an estimated 1,203,383 people and 370,081 households. Population estimates put the population change in the Fresno metro area from 2020 to 2025 at +3.2%, in step with the U.S. (+3.1%). Median household income in the Fresno metro area is $74,468, 8% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Fresno metro area runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on clothing, shoes and related services (86).
Of the business types scored in the Fresno metro area, pet businesses (84), pet grooming and boarding businesses (82) and veterinarians (82) have the highest Groundwork market scores. For pet businesses, that ranks #6 of 387 scored metro areas.
The Fresno metro area takes in 2 counties: Fresno County and Madera County. Against the U.S., map listings per household run highest for grocery stores (53% above the U.S. rate) and lowest for roofing and gutter companies (56% below the U.S. rate).
All 56 business types in the Fresno metro area
Highest Groundwork market score first. Each score compares the Fresno metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet businesses | 84 | #6 of 387 | 259 | 7.0 | $1.4M | 155 | 136 |
| Pet grooming and boarding | 82 | #6 of 386 | 86 | 2.3 | $4.1M | 161 | 47 |
| Veterinarians | 82 | #15 of 384 | 85 | 2.3 | $4.1M | 152 | 68 |
| Child care and preschools | 79 | #22 of 387 | 181 | 4.9 | $1.3M | 133 | 165 |
| Yoga, Pilates and fitness studios | 77 | #9 of 347 | 53 | 1.4 | $7.4M | 181 | 93 |
| Pet stores | 77 | #17 of 382 | 60 | 1.6 | $5.9M | 130 | 21 |
| Gyms, studios and classes | 76 | #16 of 387 | 450 | 12.2 | $868K | 131 | 164 |
| Gyms | 76 | #19 of 387 | 234 | 6.3 | $1.7M | 128 | 93 |
| Oil change and quick lube | 73 | #34 of 290 | 24 | 0.6 | $16.9M | 123 | 22 |
| Hair salons | 72 | #22 of 387 | 741 | 20.0 | $490K | 114 | 120 |
| Martial arts and dance studios | 72 | #25 of 387 | 163 | 4.4 | $2.4M | 119 | 71 |
| Landscaping and lawn care | 72 | #55 of 385 | 91 | 2.5 | $5.2M | 178 | 238 |
| Home inspectors | 71 | #24 of 243 | 11 | 0.3 | Index only | 225 | 22 |
| Optometrists and eye care | 71 | #37 of 386 | 122 | 3.3 | $3.8M | 122 | 45 |
| Physical therapy | 71 | #46 of 386 | 132 | 3.6 | $3.5M | 147 | 112 |
| Chiropractors | 70 | #49 of 386 | 136 | 3.7 | $3.4M | 143 | 79 |
| Lawn, cleaning and pest control | 66 | #86 of 387 | 232 | 6.3 | $2M | 122 | 510 |
| Home repair trades | 65 | #68 of 387 | 326 | 8.8 | $3.1M | 128 | 612 |
| Urgent care and walk-in clinics | 64 | #41 of 197 | 13 | 0.4 | $35.9M | 146 | 30 |
| HVAC and plumbing | 64 | #74 of 387 | 191 | 5.2 | $5.3M | 112 | 279 |
| Roofing and gutters | 64 | #78 of 381 | 59 | 1.6 | $17.2M | 204 | 84 |
| Car washes and detailing | 64 | #88 of 387 | 152 | 4.1 | $2.7M | 106 | 62 |
| Funeral homes | 63 | #106 of 377 | 56 | 1.5 | $920K | 136 | 35 |
| Real estate agents and brokers | 62 | #80 of 387 | 925 | 25.0 | Index only | 129 | 334 |
| Spas and skin care | 62 | #81 of 387 | 353 | 9.5 | $1M | 117 | 68 |
| Dry cleaners | 60 | #85 of 272 | 23 | 0.6 | $28.4M | 181 | 32 |
| Salons, barbers and spas | 59 | #96 of 387 | 1,573 | 42.5 | $231K | 108 | 336 |
| Real estate | 58 | #110 of 387 | 1,249 | 33.7 | Index only | 120 | 767 |
| Electricians | 57 | #136 of 383 | 76 | 2.1 | $13.4M | 112 | 249 |
| Collision repair and body shops | 57 | #155 of 381 | 119 | 3.2 | $3.4M | 111 | 99 |
| Doctors, dentists and clinics | 55 | #147 of 387 | 2,489 | 67.3 | $187K | 123 | 1,485 |
| Clothing and shoe stores | 54 | #180 of 387 | 480 | 13.0 | $1.4M | 107 | 237 |
| House cleaning | 52 | #165 of 375 | 75 | 2.0 | $6.3M | 99 | 182 |
| Barbershops | 51 | #189 of 387 | 243 | 6.6 | $1.5M | 79 | 15 |
| Clothing, shoes and laundry | 51 | #201 of 387 | 701 | 18.9 | $930K | 106 | 288 |
| Gas stations | 50 | #201 of 387 | 508 | 13.7 | $2M | 86 | 301 |
| Sit-down restaurants | 49 | #203 of 387 | 2,286 | 61.8 | $621K | 94 | 586 |
| Primary care and pediatrics | 49 | #205 of 387 | 223 | 6.0 | $2.1M | 117 | 746 |
| Auto repair and car care | 47 | #232 of 387 | 1,615 | 43.6 | $252K | 94 | 642 |
| Auto repair shops | 47 | #233 of 387 | 986 | 26.6 | $413K | 93 | 438 |
| Convenience stores | 46 | #224 of 387 | 296 | 8.0 | $7.4M | 94 | 120 |
| Mortgage brokers and lenders | 45 | #223 of 373 | 173 | 4.7 | Index only | 96 | 98 |
| Nail salons | 45 | #238 of 387 | 200 | 5.4 | $1.8M | 109 | 126 |
| Tire shops | 44 | #240 of 386 | 200 | 5.4 | $2M | 81 | 82 |
| Pizza | 43 | #248 of 387 | 286 | 7.7 | $5M | 98 | 895 |
| Coffee shops and cafes | 43 | #253 of 387 | 382 | 10.3 | $3.7M | 100 | 282 |
| Restaurants and cafes | 42 | #245 of 387 | 3,998 | 108.0 | $355K | 96 | 1,772 |
| Property management | 42 | #255 of 374 | 140 | 3.8 | Index only | 84 | 248 |
| Insurance agencies | 39 | #255 of 387 | 672 | 18.2 | $1.1M | 87 | 387 |
| Laundromats | 38 | #255 of 364 | 71 | 1.9 | $9.2M | 73 | 19 |
| Bakeries and dessert shops | 37 | #296 of 387 | 402 | 10.9 | $3.5M | 85 | 309 |
| Fast food and sandwich shops | 35 | #286 of 387 | 579 | 15.6 | $2.5M | 80 | 895 |
| Dentists and orthodontists | 33 | #329 of 387 | 522 | 14.1 | $893K | 91 | 473 |
| Pest control | 30 | #301 of 345 | 66 | 1.8 | $7.2M | 70 | 90 |
| Grocery and convenience stores | 27 | #339 of 387 | 865 | 23.4 | $2.5M | 75 | 400 |
| Grocery stores | 22 | #360 of 387 | 386 | 10.4 | $5.7M | 61 | 280 |
Household spending in the Fresno metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $406.8M | $1,099 | 115 |
| Gasoline and other fuels | $1B | $2,801 | 108 |
| Food away from home | $1.4B | $3,835 | 94 |
| Groceries | $2.2B | $5,935 | 94 |
| Personal care products and services | $362.9M | $981 | 98 |
| Child care and other personal services | $241.1M | $652 | 112 |
| Memberships, classes and admissions | $390.4M | $1,055 | 107 |
| Medical and dental services | $466.2M | $1,260 | 98 |
| Pets | $351.8M | $950 | 105 |
| Clothing, shoes and related services | $652.1M | $1,762 | 86 |
| Vehicle insurance | $730.8M | $1,975 | 101 |
| Home repairs, maintenance and insurance | $1B | $2,749 | 91 |
| Lawn care, cleaning and other household services | $473.3M | $1,279 | 90 |
| Rent and homeowner costs | $6.5B | $17,552 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Fresno metro area
- Population, 2025 estimate
- 1,203,383+3.2% since 2020
- Households
- 370,081
- Median age
- 34.5
- Homes lived in by their owners
- 57%
- Vehicles per household
- 2.0
- Land area
- 8,095 sq. mi.
- People per square mile
- 145
- Median household income
- $74,468
- Average household income
- $100,662
- Median home value
- $389,400
- Jobs located here
- 466,033
- Daytime population
- 1,171,895Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fresno metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Fresno metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Fresno metro area 2
- Fresno County, CA1,016,725 people
- Madera County, CA160,940 people
Other markets based in California 12
- Los Angeles-Long Beach-Anaheim, CA metro area12,974,487 people
- Riverside-San Bernardino-Ontario, CA metro area4,675,704 people
- San Francisco-Oakland-Fremont, CA metro area4,645,029 people
- San Diego-Chula Vista-Carlsbad, CA metro area3,288,774 people
- Sacramento-Roseville-Folsom, CA metro area2,426,388 people
- San Jose-Sunnyvale-Santa Clara, CA metro area1,969,337 people
- Bakersfield-Delano, CA metro area915,075 people
- Oxnard-Thousand Oaks-Ventura, CA metro area837,469 people
- Stockton-Lodi, CA metro area797,334 people
- Modesto, CA metro area553,990 people
- Santa Rosa-Petaluma, CA metro area485,040 people
- Visalia, CA metro area478,693 people
Questions
How fast is the Fresno, CA metro area growing?
Population estimates put the Fresno metro area at 1,203,383 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 370,081 households.
How much do households in the Fresno, CA metro area spend?
Households in the Fresno metro area spend about $6.5B a year on rent and homeowner costs, $2.2B on groceries and $1.4B on food away from home. Set against the U.S., households in the Fresno metro area spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on clothing, shoes and related services (86).
Which business types have the highest market scores in the Fresno, CA metro area?
The highest Groundwork market scores in the Fresno metro area are for pet businesses (84), pet grooming and boarding businesses (82) and veterinarians (82). The Fresno metro area ranks #6 of 387 scored metro areas for pet businesses.
How does the Fresno, CA metro area compare with the U.S.?
The median household income in the Fresno metro area is $74,468 a year, 8% below the U.S. median of $80,734. The population rose 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $389,400, against $332,700 for the U.S. For its number of households, the Fresno metro area has the most map listings, relative to the U.S., for grocery stores (53% above the U.S. rate) and the fewest for roofing and gutter companies (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Fresno metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fresno metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in California · Every U.S. market · How we measure
Screening a site or an acquisition in the Fresno metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fresno metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.