Metro area profile · California
Visalia, CA metro area market data
Population, household spending and competition for 56 business types in the Visalia metro area, each scored against other metro areas.
- Population, 2025
- 485,146
- +2.4% since 2020
- Households
- 143,195
- Median household income
- $71,300
- +43.5% vs. 2015–2019, before inflation
- Median home value
- $330,100
- Jobs located here
- 170,584
- Highest market score
- 81
- Yoga, Pilates and fitness studios, #6 of 347 scored metro areas
A site report maps the competitors on map listings around any address in the Visalia metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Visalia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 485,146 people live in the Visalia metro area, in 143,195 households. Population estimates put the population change in the Visalia metro area from 2020 to 2025 at +2.4%, slower than the U.S. (+3.1%). The median household income in the Visalia metro area is $71,300 a year, 12% below the U.S. median of $80,734. That rose 43.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Visalia metro area spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
The highest Groundwork market scores in the Visalia metro area are for yoga, Pilates and fitness studios (81); gyms and studios (80); and pet businesses (80). The Visalia metro area ranks #6 of 347 scored metro areas for yoga, Pilates and fitness studios.
The Visalia metro area is made up of one county, Tulare County. For its number of households, the Visalia metro area has the most map listings, relative to the U.S., for tire shops (87% above the U.S. rate) and the fewest for yoga, Pilates and fitness studios (67% below the U.S. rate).
All 56 business types in the Visalia metro area
Highest Groundwork market score first. Each score compares the Visalia metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Yoga, Pilates and fitness studios | 81 | #6 of 347 | 11 | 0.8 | $12.7M | 313 | 25 |
| Gyms, studios and classes | 80 | #9 of 387 | 147 | 10.3 | $950K | 143 | 43 |
| Pet businesses | 80 | #15 of 387 | 106 | 7.4 | $1.2M | 140 | 45 |
| Pet grooming and boarding | 79 | #13 of 386 | 38 | 2.7 | $3.4M | 135 | 11 |
| Collision repair and body shops | 79 | #13 of 381 | 36 | 2.5 | $4.6M | 149 | 30 |
| Veterinarians | 79 | #23 of 384 | 33 | 2.3 | $3.9M | 145 | 25 |
| Gyms | 78 | #15 of 387 | 84 | 5.9 | $1.7M | 128 | 25 |
| Martial arts and dance studios | 77 | #15 of 387 | 52 | 3.6 | $2.7M | 133 | 18 |
| Hair salons | 76 | #12 of 387 | 235 | 16.4 | $580K | 135 | 36 |
| Spas and skin care | 76 | #14 of 387 | 91 | 6.4 | $1.5M | 171 | 14 |
| Physical therapy | 76 | #22 of 386 | 41 | 2.9 | $4.3M | 177 | 31 |
| Chiropractors | 74 | #30 of 386 | 43 | 3.0 | $4.1M | 170 | 23 |
| Salons, barbers and spas | 72 | #16 of 387 | 507 | 35.4 | $269K | 126 | 83 |
| Pet stores | 72 | #42 of 382 | 22 | 1.5 | $5.9M | 131 | 9 |
| Child care and preschools | 72 | #47 of 387 | 74 | 5.2 | $1.1M | 114 | 60 |
| Real estate agents and brokers | 71 | #36 of 387 | 270 | 18.9 | Index only | 167 | 103 |
| Optometrists and eye care | 71 | #36 of 386 | 41 | 2.9 | $4.3M | 136 | 17 |
| Real estate | 68 | #45 of 387 | 347 | 24.2 | Index only | 163 | 249 |
| Roofing and gutters | 68 | #51 of 381 | 25 | 1.7 | $15.4M | 182 | 22 |
| Home repair trades | 66 | #62 of 387 | 121 | 8.5 | $3.2M | 131 | 205 |
| Landscaping and lawn care | 65 | #105 of 385 | 37 | 2.6 | $4.8M | 164 | 104 |
| Electricians | 64 | #75 of 383 | 23 | 1.6 | $16.7M | 139 | 79 |
| Lawn, cleaning and pest control | 64 | #100 of 387 | 83 | 5.8 | $2.1M | 128 | 181 |
| HVAC and plumbing | 60 | #111 of 387 | 73 | 5.1 | $5.3M | 111 | 104 |
| Doctors, dentists and clinics | 59 | #115 of 387 | 781 | 54.5 | $224K | 147 | 538 |
| Property management | 58 | #110 of 374 | 32 | 2.2 | Index only | 138 | 88 |
| Nail salons | 58 | #115 of 387 | 57 | 4.0 | $2.4M | 143 | 30 |
| Car washes and detailing | 58 | #136 of 387 | 67 | 4.7 | $2.5M | 98 | 25 |
| Mortgage brokers and lenders | 57 | #120 of 373 | 43 | 3.0 | Index only | 146 | 29 |
| Insurance agencies | 57 | #145 of 387 | 213 | 14.9 | $1.4M | 113 | 128 |
| House cleaning | 56 | #125 of 375 | 27 | 1.9 | $6.6M | 103 | 47 |
| Dry cleaners | 55 | #114 of 272 | 10 | 0.7 | $24.3M | 155 | 11 |
| Oil change and quick lube | 55 | #127 of 290 | 12 | 0.8 | $13.8M | 101 | 15 |
| Funeral homes | 55 | #146 of 377 | 25 | 1.7 | $780K | 115 | 15 |
| Auto repair shops | 49 | #208 of 387 | 383 | 26.7 | $433K | 97 | 177 |
| Auto repair and car care | 49 | #209 of 387 | 624 | 43.6 | $266K | 99 | 272 |
| Sit-down restaurants | 47 | #217 of 387 | 831 | 58.0 | $636K | 96 | 223 |
| Primary care and pediatrics | 47 | #221 of 387 | 79 | 5.5 | $2.2M | 124 | 303 |
| Barbershops | 46 | #241 of 387 | 120 | 8.4 | $1.1M | 60 | 3 |
| Dentists and orthodontists | 44 | #234 of 387 | 163 | 11.4 | $1.1M | 109 | 152 |
| Coffee shops and cafes | 44 | #237 of 387 | 129 | 9.0 | $4.1M | 111 | 113 |
| Restaurants and cafes | 41 | #250 of 387 | 1,451 | 101.3 | $365K | 98 | 664 |
| Gas stations | 41 | #262 of 387 | 243 | 17.0 | $1.8M | 74 | 153 |
| Pizza | 37 | #292 of 387 | 115 | 8.0 | $4.6M | 91 | 324 |
| Laundromats | 36 | #267 of 364 | 25 | 1.7 | $9.7M | 78 | 7 |
| Pest control | 35 | #275 of 345 | 19 | 1.3 | $9.4M | 92 | 30 |
| Clothing and shoe stores | 35 | #292 of 387 | 227 | 15.9 | $1.1M | 84 | 104 |
| Clothing, shoes and laundry | 35 | #293 of 387 | 314 | 21.9 | $774K | 88 | 122 |
| Tire shops | 33 | #298 of 386 | 102 | 7.1 | $1.6M | 65 | 45 |
| Convenience stores | 33 | #304 of 387 | 149 | 10.4 | $5.6M | 71 | 44 |
| Fast food and sandwich shops | 30 | #315 of 387 | 236 | 16.5 | $2.2M | 73 | 324 |
| Bakeries and dessert shops | 30 | #341 of 387 | 153 | 10.7 | $3.5M | 83 | 125 |
| Grocery and convenience stores | 20 | #362 of 387 | 398 | 27.8 | $2.1M | 62 | 161 |
| Grocery stores | 17 | #377 of 387 | 171 | 11.9 | $4.9M | 53 | 117 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.2 | $58.2M | 237 | 12 |
| Home inspectors | Not scored | Not scored | 2 | 0.1 | Index only | Too few | 4 |
Household spending in the Visalia metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $165.7M | $1,157 | 121 |
| Gasoline and other fuels | $426.8M | $2,980 | 115 |
| Food away from home | $528.9M | $3,694 | 91 |
| Groceries | $835.8M | $5,837 | 92 |
| Personal care products and services | $136.3M | $952 | 95 |
| Child care and other personal services | $84.9M | $593 | 102 |
| Memberships, classes and admissions | $139.6M | $975 | 99 |
| Medical and dental services | $174.7M | $1,220 | 95 |
| Pets | $130.3M | $910 | 100 |
| Clothing, shoes and related services | $243M | $1,697 | 83 |
| Vehicle insurance | $302.5M | $2,113 | 108 |
| Home repairs, maintenance and insurance | $384.1M | $2,683 | 89 |
| Lawn care, cleaning and other household services | $177.9M | $1,242 | 88 |
| Rent and homeowner costs | $2.5B | $17,145 | 103 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Visalia metro area
- Population, 2025 estimate
- 485,146+2.4% since 2020
- Households
- 143,195
- Median age
- 32.7
- Homes lived in by their owners
- 58%
- Vehicles per household
- 2.1
- Land area
- 4,824 sq. mi.
- People per square mile
- 99
- Median household income
- $71,300+43.5% vs. 2015–2019, before inflation
- Average household income
- $92,178
- Median home value
- $330,100
- Jobs located here
- 170,584
- Daytime population
- 466,926Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Visalia metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Visalia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Visalia metro area 1
- Tulare County, CA478,693 people
Other markets based in California 12
- Los Angeles-Long Beach-Anaheim, CA metro area12,974,487 people
- Riverside-San Bernardino-Ontario, CA metro area4,675,704 people
- San Francisco-Oakland-Fremont, CA metro area4,645,029 people
- San Diego-Chula Vista-Carlsbad, CA metro area3,288,774 people
- Sacramento-Roseville-Folsom, CA metro area2,426,388 people
- San Jose-Sunnyvale-Santa Clara, CA metro area1,969,337 people
- Fresno, CA metro area1,177,665 people
- Bakersfield-Delano, CA metro area915,075 people
- Oxnard-Thousand Oaks-Ventura, CA metro area837,469 people
- Stockton-Lodi, CA metro area797,334 people
- Modesto, CA metro area553,990 people
- Santa Rosa-Petaluma, CA metro area485,040 people
Questions
How fast is the Visalia, CA metro area growing?
Population estimates put the Visalia metro area at 485,146 people in 2025, up 2.4% since 2020, slower than the U.S. (+3.1%). It has 143,195 households. Against the 2015–2019 survey, median household income rose 43.5%, before inflation.
How much do households in the Visalia, CA metro area spend?
Households in the Visalia metro area spend about $2.5B a year on rent and homeowner costs, $835.8M on groceries and $528.9M on food away from home. Relative to the U.S., household spending in the Visalia metro area runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Which business types have the highest market scores in the Visalia, CA metro area?
Of the business types scored in the Visalia metro area, yoga, Pilates and fitness studios (81); gyms and studios (80); and pet businesses (80) have the highest Groundwork market scores. For yoga, Pilates and fitness studios, that ranks #6 of 347 scored metro areas.
How does the Visalia, CA metro area compare with the U.S.?
Median household income in the Visalia metro area is $71,300, 12% below the U.S. median of $80,734. The population rose 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $330,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (87% above the U.S. rate) and lowest for yoga, Pilates and fitness studios (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Visalia metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Visalia metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in California · Every U.S. market · How we measure
Screening a site or an acquisition in the Visalia metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Visalia metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.