Beauty and personal care · Metro area · California
Salons, barbers and spas in the Modesto, CA metro area
Competitor counts, household spending and official business counts for salons, barbers and spas in the Modesto, CA metro area, set against other metro areas and the U.S.
Groundwork market score · out of 100
Score 47 out of 100: Lower middle
Ranked #229 of 387 scored metro areas
#19 of 25 scored metro areas based in California
- Listings
- 855
- 145 chain locations (17%)
- Official establishments
- 184
- +10.2% since 2019
- Household spending a year
- $181.5M
- On personal care products and services · $1,020 a household
- Spending per listing
- $212K
- In line with the U.S.
- Listings per 10k households
- 48.1
- 2% above the U.S.
- Population, 2025
- 557,719
- +0.7% since 2020
See the salons, barbers and spas around any address in the Modesto metro area
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Modesto metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 855 salons, barbers and spas in the Modesto metro area. 145 of them (17%) are chain locations, against 15% across the U.S. That comes to 48.1 for every 10,000 households, 2% above the U.S. rate of 47.2.
At $1,020 per household (2% above the U.S. average), households in the Modesto metro area spend about $181.5M a year on personal care products and services. That is about $212K of household spending for each business on map listings, in line with the U.S. figure of $213K.
In 2023, official counts showed 184 businesses with payroll in the Modesto metro area classed as personal care services, up 10.2% from 2019. That is one for every 967 households, against one for every 804 across the U.S. Official counts list 1,973 one-person businesses without payroll. Since fiscal 2022, 8 SBA-backed loans worth $1.4M have gone to businesses classed as personal care services in the Modesto metro area.
Between 2020 and 2025, the population of the Modesto metro area grew 0.7%, slower than the U.S. (+3.1%). The Modesto metro area scores 47 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #229 of 387 scored metro areas and #19 of 25 scored metro areas based in California.
How the Modesto metro area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Modesto metro area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 48.1 | 51.4 | 47.2 |
| Spending per listing | $212K | $223K | $213K |
| Households per official establishment | 967 | 670 | 804 |
| Official establishment growth, 2019–2023 | +10.2% | +18.8% | +14.1% |
| Population growth, 2020–2025 | +0.7% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,020 | $1,149 | $1,005 |
| Median household income | $81,468 | $99,122 | $80,734 |
| Groundwork market score | 47 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 184+10.2% over the period
- Employees, 2023
- 880
- Annual payroll, 2023
- $21.4M
- One-person businesses, 2023
- 1,973Businesses with no payroll
- Map listings, September 2026
- 855145 chain locations
- Listings at the U.S. rate for this spending
- 853The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 8
- Amount
- $1.4M
SBA-backed loans to businesses classed as personal care services in the Modesto metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Modesto metro area
- Population, 2025 estimate
- 557,719+0.7% since 2020
- Households
- 177,874
- Median age
- 35.4
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.1
- Land area
- 1,496 sq. mi.
- People per square mile
- 370
- Median household income
- $81,468+34.2% vs. 2015–2019, before inflation
- Average household income
- $105,867
- Median home value
- $450,100
- Jobs located here
- 196,740
- Daytime population
- 519,901Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Modesto metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of the Modesto metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across California
Every California market ranked →The highest-scoring metro areas in California for salons, barbers and spas, numbered among those based in California, with the Modesto metro area marked.
Top metro areas in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Merced, CA | 81 | 261 | 30.3 | $301K | +5.1% | #3 of 387 |
| 2Yuba City, CA | 75 | 241 | 38.9 | $256K | +3.3% | #10 of 387 |
| 3Visalia, CA | 72 | 507 | 35.4 | $269K | +2.4% | #16 of 387 |
| 4Bakersfield-Delano, CA | 71 | 1,009 | 35.4 | $268K | +2.3% | #20 of 387 |
| 5Stockton-Lodi, CA | 71 | 1,011 | 41.2 | $264K | +5.5% | #23 of 387 |
| 6Hanford-Corcoran, CA | 68 | 159 | 36.1 | $261K | +1.0% | #38 of 387 |
| 7El Centro, CA | 67 | 161 | 32.4 | $267K | +1.1% | #41 of 387 |
| 8Santa Cruz-Watsonville, CA | 59 | 437 | 45.1 | $269K | −4.7% | #92 of 387 |
| 9Fresno, CA | 59 | 1,573 | 42.5 | $231K | +3.2% | #96 of 387 |
| 10Vallejo, CA | 58 | 739 | 46.9 | $242K | +0.6% | #109 of 387 |
| 19Modesto, CA | 47 | 855 | 48.1 | $212K | +0.7% | #229 of 387 |
Other business types in the Modesto metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas47
- Hair salons55
- Barbershops61
- Nail salons38
- Spas and skin care57
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in the Modesto, CA metro area?
There are 855 salons, barbers and spas on map listings in the Modesto metro area as of September 2026. 145 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 184 businesses with payroll classed as personal care services in 2023, up 10.2% from 2019. Official counts also show 1,973 one-person businesses without payroll.
How much do households in the Modesto, CA metro area spend on personal care products and services?
About $181.5M a year, or $1,020 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 855 salons, barbers and spas on map listings, it comes to $212K per business. It is estimated from the incomes of the 177,874 households in the Modesto metro area and national spending patterns by income.
How does the Modesto, CA metro area compare with the U.S. for salons, barbers and spas?
The Modesto metro area has 48.1 salons, barbers and spas per 10,000 households, 2% above the U.S. rate of 47.2. Spending per business is $212K, in line with the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, the Modesto metro area would have about 853, against 855 on map listings. There is one business with payroll in the industry for every 967 households, against one for every 804 across the U.S. The official count rose 10.2% from 2019 to 2023, against +14.1% for the U.S.
How fast is the Modesto, CA metro area growing?
Population estimates put the Modesto metro area at 557,719 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 177,874 households. Median household income in the Modesto metro area is $81,468, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Modesto metro area scores 47 for salons, barbers and spas (lower middle), #229 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Modesto metro area. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in the Modesto metro area
Screening a site or an acquisition in the Modesto metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Modesto metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.