County profile · California
Stanislaus County, CA market data
How Stanislaus County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 557,719
- +0.7% since 2020
- Households
- 177,874
- Median household income
- $81,468
- +34.2% vs. 2015–2019, before inflation
- Median home value
- $450,100
- Jobs located here
- 196,740
- Highest market score
- 78
- Pet grooming and boarding, #83 of 1,461 scored counties
A site report maps the competitors on map listings around any address in Stanislaus County by name and distance, and the households and spending within reach. Or open the report at the center of Stanislaus County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Stanislaus County has an estimated 557,719 people and 177,874 households. Between 2020 and 2025, the population of Stanislaus County grew 0.7%, slower than the U.S. (+3.1%). Median household income in Stanislaus County is $81,468, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.2%, before inflation.
Relative to the U.S., household spending in Stanislaus County runs highest on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and lowest on clothing, shoes and related services (89).
Of the business types scored in Stanislaus County, pet grooming and boarding businesses (78), pet businesses (73) and martial arts and dance studios (71) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #83 of 1,461 scored counties.
Stanislaus County is part of the Modesto metro area. Against the U.S., map listings per household run highest for tire shops (58% above the U.S. rate) and lowest for landscaping and lawn care companies (58% below the U.S. rate).
All 56 business types in Stanislaus County
Highest Groundwork market score first. Each score compares Stanislaus County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 78 | #83 of 1,461 | 43 | 2.4 | $4.1M | 161 | 27 |
| Pet businesses | 73 | #191 of 2,200 | 157 | 8.8 | $1.1M | 128 | 81 |
| Martial arts and dance studios | 71 | #146 of 1,334 | 70 | 3.9 | $2.8M | 141 | 37 |
| Landscaping and lawn care | 71 | #214 of 1,493 | 36 | 2.0 | $6.5M | 223 | 114 |
| Pet stores | 70 | #168 of 974 | 34 | 1.9 | $5.2M | 115 | 11 |
| Physical therapy | 70 | #220 of 1,422 | 66 | 3.7 | $3.5M | 146 | 42 |
| Veterinarians | 70 | #283 of 1,485 | 57 | 3.2 | $3.1M | 114 | 43 |
| Home inspectors | 69 | #61 of 415 | 6 | 0.3 | Index only | 204 | 9 |
| Funeral homes | 69 | #245 of 1,472 | 24 | 1.3 | $1.1M | 160 | 16 |
| Child care and preschools | 66 | #365 of 1,611 | 110 | 6.2 | $1.1M | 110 | 94 |
| Gas stations | 66 | #522 of 2,358 | 207 | 11.6 | $2.6M | 108 | 163 |
| Yoga, Pilates and fitness studios | 64 | #158 of 777 | 34 | 1.9 | $5.8M | 144 | 52 |
| Gyms | 64 | #394 of 1,792 | 139 | 7.8 | $1.4M | 110 | 52 |
| Gyms, studios and classes | 63 | #485 of 2,088 | 243 | 13.7 | $817K | 123 | 89 |
| Barbershops | 62 | #413 of 1,356 | 102 | 5.7 | $1.8M | 94 | 3 |
| Lawn, cleaning and pest control | 62 | #415 of 1,771 | 101 | 5.7 | $2.3M | 139 | 237 |
| Optometrists and eye care | 61 | #394 of 1,302 | 65 | 3.7 | $3.6M | 114 | 29 |
| Chiropractors | 60 | #456 of 1,490 | 81 | 4.6 | $2.9M | 119 | 47 |
| Convenience stores | 60 | #763 of 2,261 | 162 | 9.1 | $6.7M | 85 | 44 |
| Electricians | 58 | #395 of 1,160 | 39 | 2.2 | $13M | 109 | 120 |
| Roofing and gutters | 57 | #425 of 1,177 | 49 | 2.8 | $10.4M | 123 | 43 |
| Spas and skin care | 55 | #714 of 1,769 | 197 | 11.1 | $921K | 105 | 28 |
| Hair salons | 55 | #928 of 2,339 | 426 | 23.9 | $426K | 99 | 77 |
| Oil change and quick lube | 53 | #225 of 479 | 15 | 0.8 | $14M | 102 | 20 |
| Collision repair and body shops | 53 | #595 of 1,327 | 77 | 4.3 | $2.7M | 89 | 50 |
| Primary care and pediatrics | 53 | #737 of 1,656 | 106 | 6.0 | $2.2M | 123 | 287 |
| HVAC and plumbing | 53 | #752 of 1,707 | 121 | 6.8 | $4.2M | 88 | 146 |
| Home repair trades | 53 | #889 of 2,057 | 209 | 11.7 | $2.4M | 100 | 309 |
| Pizza | 51 | #972 of 2,090 | 135 | 7.6 | $5.3M | 104 | 432 |
| Car washes and detailing | 49 | #748 of 1,451 | 90 | 5.1 | $2.3M | 93 | 41 |
| House cleaning | 48 | #457 of 847 | 39 | 2.2 | $6M | 94 | 89 |
| Sit-down restaurants | 48 | #1,279 of 2,405 | 1,078 | 60.6 | $659K | 99 | 315 |
| Laundromats | 47 | #413 of 785 | 26 | 1.5 | $12.4M | 99 | 12 |
| Tire shops | 46 | #883 of 1,530 | 106 | 6.0 | $2M | 79 | 46 |
| Dry cleaners | 45 | #301 of 507 | 18 | 1.0 | $18M | 115 | 19 |
| Property management | 45 | #535 of 910 | 65 | 3.7 | Index only | 89 | 108 |
| Bakeries and dessert shops | 45 | #1,115 of 1,889 | 170 | 9.6 | $4.2M | 101 | 142 |
| Real estate agents and brokers | 45 | #1,337 of 2,176 | 560 | 31.5 | Index only | 105 | 154 |
| Auto repair shops | 45 | #1,442 of 2,378 | 521 | 29.3 | $405K | 91 | 241 |
| Urgent care and walk-in clinics | 44 | #203 of 325 | 13 | 0.7 | $17.8M | 73 | 14 |
| Coffee shops and cafes | 44 | #1,242 of 2,063 | 197 | 11.1 | $3.6M | 97 | 133 |
| Restaurants and cafes | 44 | #1,449 of 2,405 | 1,900 | 106.8 | $374K | 101 | 888 |
| Grocery and convenience stores | 43 | #1,475 of 2,402 | 414 | 23.3 | $2.6M | 77 | 186 |
| Auto repair and car care | 43 | #1,508 of 2,401 | 838 | 47.1 | $251K | 94 | 381 |
| Salons, barbers and spas | 43 | #1,574 of 2,385 | 855 | 48.1 | $212K | 100 | 184 |
| Nail salons | 42 | #907 of 1,328 | 106 | 6.0 | $1.7M | 102 | 73 |
| Fast food and sandwich shops | 42 | #1,439 of 2,222 | 271 | 15.2 | $2.6M | 86 | 432 |
| Clothing and shoe stores | 41 | #1,365 of 2,087 | 268 | 15.1 | $1.2M | 95 | 125 |
| Doctors, dentists and clinics | 41 | #1,617 of 2,394 | 1,235 | 69.4 | $187K | 123 | 667 |
| Pest control | 40 | #479 of 699 | 26 | 1.5 | $9.1M | 89 | 34 |
| Real estate | 40 | #1,626 of 2,229 | 743 | 41.8 | Index only | 100 | 359 |
| Insurance agencies | 38 | #1,546 of 2,272 | 335 | 18.8 | $1.1M | 90 | 180 |
| Clothing, shoes and laundry | 38 | #1,589 of 2,210 | 382 | 21.5 | $847K | 96 | 156 |
| Grocery stores | 36 | #1,480 of 2,070 | 159 | 8.9 | $6.8M | 73 | 142 |
| Mortgage brokers and lenders | 32 | #750 of 887 | 112 | 6.3 | Index only | 74 | 64 |
| Dentists and orthodontists | 27 | #1,718 of 1,886 | 284 | 16.0 | $815K | 83 | 248 |
Household spending in Stanislaus County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $210.7M | $1,185 | 124 |
| Gasoline and other fuels | $534.9M | $3,007 | 116 |
| Food away from home | $710.9M | $3,997 | 98 |
| Groceries | $1.1B | $6,100 | 97 |
| Personal care products and services | $181.5M | $1,020 | 102 |
| Child care and other personal services | $121.5M | $683 | 118 |
| Memberships, classes and admissions | $198.5M | $1,116 | 113 |
| Medical and dental services | $231.5M | $1,302 | 101 |
| Pets | $176.2M | $991 | 109 |
| Clothing, shoes and related services | $323.6M | $1,819 | 89 |
| Vehicle insurance | $377.5M | $2,122 | 108 |
| Home repairs, maintenance and insurance | $508.1M | $2,857 | 95 |
| Lawn care, cleaning and other household services | $235.3M | $1,323 | 94 |
| Rent and homeowner costs | $3.2B | $18,095 | 109 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Stanislaus County
- Population, 2025 estimate
- 557,719+0.7% since 2020
- Households
- 177,874
- Median age
- 35.4
- Homes lived in by their owners
- 61%
- Vehicles per household
- 2.1
- Land area
- 1,496 sq. mi.
- People per square mile
- 370
- Median household income
- $81,468+34.2% vs. 2015–2019, before inflation
- Average household income
- $105,867
- Median home value
- $450,100
- Jobs located here
- 196,740
- Daytime population
- 519,901Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Stanislaus County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Stanislaus County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Stanislaus County, CA growing?
Population estimates put Stanislaus County at 557,719 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 177,874 households. Median household income rose 34.2% from the 2015–2019 survey, before inflation.
How much do households in Stanislaus County, CA spend?
Households in Stanislaus County spend about $3.2B a year on rent and homeowner costs, $1.1B on groceries and $710.9M on food away from home. Set against the U.S., households in Stanislaus County spend the most on vehicle maintenance and repairs (an index of 124, where 100 is the U.S. average) and the least on clothing, shoes and related services (89).
Which business types have the highest market scores in Stanislaus County, CA?
The highest Groundwork market scores in Stanislaus County are for pet grooming and boarding businesses (78), pet businesses (73) and martial arts and dance studios (71). Stanislaus County ranks #83 of 1,461 scored counties for pet grooming and boarding businesses.
How does Stanislaus County, CA compare with the U.S.?
The median household income in Stanislaus County is $81,468 a year, in line with the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $450,100, against $332,700 for the U.S. For its number of households, Stanislaus County has the most map listings, relative to the U.S., for tire shops (58% above the U.S. rate) and the fewest for landscaping and lawn care companies (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Stanislaus County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Stanislaus County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Stanislaus County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Stanislaus County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.