Groundwork

Groceries and convenience · Metro area · California

Grocery and convenience stores in the Modesto, CA metro area

The grocery and convenience stores in the Modesto, CA metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 27 out of 100: Lower middle

Ranked #338 of 387 scored metro areas
#18 of 25 scored metro areas based in California

Listings
414
171 chain locations (41%)
Official establishments
186
+4.5% since 2019
Household spending a year
$1.1B
On groceries · $6,100 a household
Spending per listing
$2.6M
23% below the U.S.
Listings per 10k households
23.3
25% above the U.S.
Population, 2025
557,719
+0.7% since 2020

See the grocery and convenience stores around any address in the Modesto metro area

The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Modesto metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Groundwork market score for grocery and convenience stores in the Modesto metro area is 27 (lower middle), #338 of 387 scored metro areas and #18 of 25 scored metro areas based in California. That puts it in the bottom quarter of metro areas.

As of September 2026, map listings count 414 grocery and convenience stores in the Modesto metro area. Chain locations make up 41% of them, against 42% across the U.S. That comes to 23.3 for every 10,000 households, 25% above the U.S. rate of 18.7.

Household spending on groceries in the Modesto metro area comes to about $1.1B a year: $6,100 per household, 3% below the U.S. average. That works out to $2.6M per store, 23% below the U.S. figure of $3.4M.

In 2023, official counts showed 186 businesses with payroll in the Modesto metro area classed as grocery and convenience stores, up 4.5% from 2019. That is one for every 956 households, against one for every 1,293 across the U.S. Since fiscal 2022, 7 SBA-backed loans worth $3.9M have gone to businesses classed as grocery and convenience stores in the Modesto metro area. Population estimates show the Modesto metro area grew 0.7% from 2020 to 2025, slower than the U.S. (+3.1%).

How the Modesto metro area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Grocery and convenience stores in Modesto, CA metro area compared with California and the U.S.
MeasureModesto metro areaCaliforniaU.S.
Listings per 10k households23.318.118.7
Spending per listing$2.6M$3.6M$3.4M
Households per official establishment9561,2141,293
Official establishment growth, 2019–2023+4.5%+5.3%+7.2%
Population growth, 2020–2025+0.7%−0.4%+3.1%
Spending per household on groceries$6,100$6,548$6,319
Median household income$81,468$99,122$80,734
Groundwork market score2749

Official counts and lending

Businesses

Official establishments, 2019 to 2023
186+4.5% over the period
Employees, 2023
4,660
Annual payroll, 2023
$166.6M
One-person businesses, 2023
103Businesses with no payroll
Map listings, September 2026
414171 chain locations
Listings at the U.S. rate for this spending
320The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
7
Amount
$3.9M

SBA-backed loans to businesses classed as grocery and convenience stores in the Modesto metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Modesto metro area

Population, 2025 estimate
557,719+0.7% since 2020
Households
177,874
Median age
35.4
Homes lived in by their owners
61%
Vehicles per household
2.1
Land area
1,496 sq. mi.
People per square mile
370
Median household income
$81,468+34.2% vs. 2015–2019, before inflation
Average household income
$105,867
Median home value
$450,100
Jobs located here
196,740
Daytime population
519,901Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Modesto metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.

Or open the report at the center of the Modesto metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Grocery and convenience stores across California

Every California market ranked →

The highest-scoring metro areas in California for grocery and convenience stores, numbered among those based in California, with the Modesto metro area marked.

Top metro areas in California

Metro areas in California ranked for grocery and convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1San Jose-Sunnyvale-Santa Clara, CA6896214.1$5.3M−0.6%#68 of 387
2Sacramento-Roseville-Folsom, CA641,42016.1$4M+3.2%#98 of 387
3San Diego-Chula Vista-Carlsbad, CA611,80415.4$4.3M−0.6%#120 of 387
4Vallejo, CA6025516.2$4M+0.6%#124 of 387
5Riverside-San Bernardino-Ontario, CA572,57217.7$3.5M+3.5%#152 of 387
6San Francisco-Oakland-Fremont, CA562,90616.7$4.3M−2.4%#154 of 387
7Oxnard-Thousand Oaks-Ventura, CA5049617.7$3.8M−1.5%#198 of 387
8Los Angeles-Long Beach-Anaheim, CA477,91617.6$3.7M−2.6%#216 of 387
9San Luis Obispo-Paso Robles, CA4721319.5$3.3M0.0%#219 of 387
10Santa Rosa-Petaluma, CA4336919.3$3.5M−0.4%#243 of 387
18Modesto, CA2741423.3$2.6M+0.7%#338 of 387

Other business types in the Modesto metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many grocery and convenience stores are in the Modesto, CA metro area?

The Modesto metro area has 414 grocery and convenience stores on map listings as of September 2026. 171 of them (41%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 186 businesses with payroll classed as grocery and convenience stores in 2023, up 4.5% from 2019. Official counts also show 103 one-person businesses without payroll.

How much do households in the Modesto, CA metro area spend on groceries?

About $1.1B a year, or $6,100 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 414 grocery and convenience stores on map listings, it comes to $2.6M per store. It is estimated from the incomes of the 177,874 households in the Modesto metro area and national spending patterns by income.

How does the Modesto, CA metro area compare with the U.S. for grocery and convenience stores?

The Modesto metro area has 23.3 grocery and convenience stores per 10,000 households, 25% above the U.S. rate of 18.7. Spending per store is $2.6M, 23% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, the Modesto metro area would have about 320, against 414 on map listings. There is one business with payroll in the industry for every 956 households, against one for every 1,293 across the U.S. The official count rose 4.5% from 2019 to 2023, against +7.2% for the U.S.

How fast is the Modesto, CA metro area growing?

Population estimates put the Modesto metro area at 557,719 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 177,874 households. Median household income in the Modesto metro area is $81,468, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.2%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Modesto metro area scores 27 for grocery and convenience stores (lower middle), #338 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Modesto metro area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for grocery and convenience stores · All 56 business types in the Modesto metro area

Screening a site or an acquisition in the Modesto metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Modesto metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.