Metro area profile · California
San Jose-Sunnyvale-Santa Clara, CA metro area market data
Population, household spending and competition for 56 business types in the San Jose-Sunnyvale-Santa Clara metro area, each scored against other metro areas.
- Population, 2025
- 1,984,473
- −0.6% since 2020
- Households
- 679,914
- Median household income
- $162,111
- +32.4% vs. 2015–2019, before inflation
- Median home value
- $1,447,800
- Jobs located here
- 1,157,383
- Highest market score
- 81
- Home inspectors, #4 of 243 scored metro areas
A site report maps the competitors on map listings around any address in the San Jose-Sunnyvale-Santa Clara metro area by name and distance, and the households and spending within reach. Or open the report at the center of the San Jose-Sunnyvale-Santa Clara metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 1,984,473 people live in the San Jose-Sunnyvale-Santa Clara metro area, in 679,914 households. Between 2020 and 2025, the population of the San Jose-Sunnyvale-Santa Clara metro area declined 0.6%, against +3.1% for the U.S. The median household income in the San Jose-Sunnyvale-Santa Clara metro area is $162,111 a year, twice the U.S. median of $80,734. That rose 32.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the San Jose-Sunnyvale-Santa Clara metro area spend the most on child care and other personal services (an index of 226, where 100 is the U.S. average) and the least on vehicle insurance (98).
The highest Groundwork market scores in the San Jose-Sunnyvale-Santa Clara metro area are for home inspectors (81), pet businesses (80) and veterinarians (80). The San Jose-Sunnyvale-Santa Clara metro area ranks #4 of 243 scored metro areas for home inspectors.
The San Jose-Sunnyvale-Santa Clara metro area takes in 2 counties: Santa Clara County and San Benito County. For its number of households, the San Jose-Sunnyvale-Santa Clara metro area has the most map listings, relative to the U.S., for dentists and orthodontists (79% above the U.S. rate) and the fewest for home inspectors (67% below the U.S. rate).
All 56 business types in the San Jose-Sunnyvale-Santa Clara metro area
Highest Groundwork market score first. Each score compares the San Jose-Sunnyvale-Santa Clara metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Home inspectors | 81 | #4 of 243 | 16 | 0.2 | Index only | 391 | 20 |
| Pet businesses | 80 | #13 of 387 | 493 | 7.3 | $2M | 233 | 270 |
| Veterinarians | 80 | #19 of 384 | 184 | 2.7 | $5.5M | 201 | 129 |
| Pet grooming and boarding | 79 | #10 of 386 | 162 | 2.4 | $6.2M | 244 | 95 |
| Car washes and detailing | 78 | #6 of 387 | 158 | 2.3 | $5.2M | 207 | 77 |
| Urgent care and walk-in clinics | 77 | #10 of 197 | 34 | 0.5 | $36.2M | 147 | 31 |
| Oil change and quick lube | 76 | #21 of 290 | 29 | 0.4 | $28.5M | 207 | 37 |
| Funeral homes | 76 | #43 of 377 | 53 | 0.8 | $1.9M | 286 | 33 |
| Pet stores | 75 | #20 of 382 | 97 | 1.4 | $10.4M | 229 | 46 |
| Convenience stores | 74 | #40 of 387 | 313 | 4.6 | $16.3M | 208 | 124 |
| Tire shops | 73 | #40 of 386 | 191 | 2.8 | $4.3M | 173 | 92 |
| Landscaping and lawn care | 73 | #46 of 385 | 220 | 3.2 | $5.8M | 197 | 530 |
| Barbershops | 72 | #32 of 387 | 245 | 3.6 | $4M | 210 | 35 |
| Pest control | 72 | #35 of 345 | 68 | 1.0 | $18.7M | 183 | 68 |
| Gas stations | 71 | #56 of 387 | 465 | 6.8 | $4.1M | 170 | 343 |
| HVAC and plumbing | 70 | #47 of 387 | 402 | 5.9 | $7M | 146 | 547 |
| Physical therapy | 70 | #52 of 386 | 269 | 4.0 | $4.6M | 190 | 250 |
| Lawn, cleaning and pest control | 70 | #58 of 387 | 475 | 7.0 | $2.7M | 159 | 1,054 |
| Auto repair and car care | 68 | #64 of 387 | 2,208 | 32.5 | $374K | 139 | 1,011 |
| Grocery and convenience stores | 68 | #68 of 387 | 962 | 14.1 | $5.3M | 157 | 472 |
| Home repair trades | 67 | #56 of 387 | 689 | 10.1 | $4.1M | 167 | 1,202 |
| Roofing and gutters | 67 | #57 of 381 | 144 | 2.1 | $19.4M | 229 | 151 |
| Electricians | 64 | #73 of 383 | 143 | 2.1 | $19.5M | 163 | 504 |
| Auto repair shops | 62 | #95 of 387 | 1,496 | 22.0 | $552K | 124 | 750 |
| Pizza | 61 | #108 of 387 | 453 | 6.7 | $8.6M | 170 | 1,647 |
| Fast food and sandwich shops | 61 | #124 of 387 | 777 | 11.4 | $5M | 165 | 1,647 |
| Gyms | 60 | #97 of 387 | 531 | 7.8 | $2.7M | 209 | 315 |
| Clothing and shoe stores | 60 | #125 of 387 | 1,022 | 15.0 | $1.8M | 139 | 621 |
| Gyms, studios and classes | 59 | #101 of 387 | 1,214 | 17.9 | $1.2M | 180 | 699 |
| Martial arts and dance studios | 58 | #106 of 387 | 466 | 6.9 | $3.1M | 154 | 384 |
| Hair salons | 58 | #115 of 387 | 1,725 | 25.4 | $563K | 131 | 636 |
| Salons, barbers and spas | 57 | #116 of 387 | 3,362 | 49.4 | $289K | 136 | 1,229 |
| Yoga, Pilates and fitness studios | 56 | #112 of 347 | 217 | 3.2 | $6.7M | 164 | 315 |
| Restaurants and cafes | 56 | #146 of 387 | 8,773 | 129.0 | $446K | 120 | 4,203 |
| Grocery stores | 56 | #150 of 387 | 423 | 6.2 | $12.1M | 130 | 348 |
| Clothing, shoes and laundry | 56 | #156 of 387 | 1,595 | 23.5 | $1.1M | 128 | 771 |
| Primary care and pediatrics | 55 | #152 of 387 | 536 | 7.9 | $2.3M | 129 | 1,235 |
| Collision repair and body shops | 54 | #166 of 381 | 224 | 3.3 | $3.7M | 119 | 193 |
| Child care and preschools | 54 | #169 of 387 | 682 | 10.0 | $1.3M | 131 | 821 |
| House cleaning | 52 | #162 of 375 | 187 | 2.8 | $6.8M | 106 | 456 |
| Spas and skin care | 52 | #166 of 387 | 869 | 12.8 | $1.1M | 128 | 215 |
| Bakeries and dessert shops | 52 | #178 of 387 | 748 | 11.0 | $5.2M | 126 | 858 |
| Mortgage brokers and lenders | 51 | #173 of 373 | 341 | 5.0 | Index only | 123 | 144 |
| Doctors, dentists and clinics | 51 | #179 of 387 | 6,639 | 97.6 | $185K | 122 | 3,516 |
| Nail salons | 50 | #190 of 387 | 435 | 6.4 | $2.2M | 134 | 338 |
| Laundromats | 49 | #183 of 364 | 128 | 1.9 | $14.1M | 113 | 65 |
| Property management | 49 | #194 of 374 | 235 | 3.5 | Index only | 126 | 677 |
| Chiropractors | 49 | #196 of 386 | 476 | 7.0 | $2.6M | 108 | 249 |
| Optometrists and eye care | 47 | #227 of 386 | 363 | 5.3 | $3.4M | 108 | 185 |
| Real estate | 46 | #223 of 387 | 3,317 | 48.8 | Index only | 114 | 2,169 |
| Sit-down restaurants | 45 | #227 of 387 | 5,400 | 79.4 | $725K | 109 | 1,743 |
| Real estate agents and brokers | 45 | #229 of 387 | 2,725 | 40.1 | Index only | 110 | 1,159 |
| Insurance agencies | 41 | #245 of 387 | 1,102 | 16.2 | $1.2M | 95 | 579 |
| Dry cleaners | 40 | #186 of 272 | 123 | 1.8 | $14.7M | 94 | 85 |
| Coffee shops and cafes | 36 | #307 of 387 | 1,113 | 16.4 | $3.5M | 95 | 785 |
| Dentists and orthodontists | 25 | #364 of 387 | 1,599 | 23.5 | $770K | 78 | 1,566 |
Household spending in the San Jose-Sunnyvale-Santa Clara metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $825.2M | $1,214 | 127 |
| Gasoline and other fuels | $1.9B | $2,772 | 107 |
| Food away from home | $3.9B | $5,759 | 141 |
| Groceries | $5.1B | $7,526 | 119 |
| Personal care products and services | $971.4M | $1,429 | 142 |
| Child care and other personal services | $893.2M | $1,314 | 226 |
| Memberships, classes and admissions | $1.4B | $2,128 | 216 |
| Medical and dental services | $1.2B | $1,810 | 141 |
| Pets | $1B | $1,481 | 163 |
| Clothing, shoes and related services | $1.8B | $2,653 | 129 |
| Vehicle insurance | $1.3B | $1,926 | 98 |
| Home repairs, maintenance and insurance | $2.8B | $4,110 | 136 |
| Lawn care, cleaning and other household services | $1.3B | $1,869 | 132 |
| Rent and homeowner costs | $16.4B | $24,133 | 145 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the San Jose-Sunnyvale-Santa Clara metro area
- Population, 2025 estimate
- 1,984,473−0.6% since 2020
- Households
- 679,914
- Median age
- 39.5
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.9
- Land area
- 2,680 sq. mi.
- People per square mile
- 735
- Median household income
- $162,111+32.4% vs. 2015–2019, before inflation
- Average household income
- $224,488
- Median home value
- $1,447,800
- Jobs located here
- 1,157,383
- Daytime population
- 2,140,529Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the San Jose-Sunnyvale-Santa Clara metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the San Jose-Sunnyvale-Santa Clara metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the San Jose-Sunnyvale-Santa Clara metro area 2
- Santa Clara County, CA1,902,047 people
- San Benito County, CA67,290 people
Other markets based in California 12
- Los Angeles-Long Beach-Anaheim, CA metro area12,974,487 people
- Riverside-San Bernardino-Ontario, CA metro area4,675,704 people
- San Francisco-Oakland-Fremont, CA metro area4,645,029 people
- San Diego-Chula Vista-Carlsbad, CA metro area3,288,774 people
- Sacramento-Roseville-Folsom, CA metro area2,426,388 people
- Fresno, CA metro area1,177,665 people
- Bakersfield-Delano, CA metro area915,075 people
- Oxnard-Thousand Oaks-Ventura, CA metro area837,469 people
- Stockton-Lodi, CA metro area797,334 people
- Modesto, CA metro area553,990 people
- Santa Rosa-Petaluma, CA metro area485,040 people
- Visalia, CA metro area478,693 people
Questions
How fast is the San Jose-Sunnyvale-Santa Clara, CA metro area growing?
Population estimates put the San Jose-Sunnyvale-Santa Clara metro area at 1,984,473 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 679,914 households. Against the 2015–2019 survey, median household income rose 32.4%, before inflation.
How much do households in the San Jose-Sunnyvale-Santa Clara, CA metro area spend?
Households in the San Jose-Sunnyvale-Santa Clara metro area spend about $16.4B a year on rent and homeowner costs, $5.1B on groceries and $3.9B on food away from home. Relative to the U.S., household spending in the San Jose-Sunnyvale-Santa Clara metro area runs highest on child care and other personal services (an index of 226, where 100 is the U.S. average) and lowest on vehicle insurance (98).
Which business types have the highest market scores in the San Jose-Sunnyvale-Santa Clara, CA metro area?
Of the business types scored in the San Jose-Sunnyvale-Santa Clara metro area, home inspectors (81), pet businesses (80) and veterinarians (80) have the highest Groundwork market scores. For home inspectors, that ranks #4 of 243 scored metro areas.
How does the San Jose-Sunnyvale-Santa Clara, CA metro area compare with the U.S.?
Median household income in the San Jose-Sunnyvale-Santa Clara metro area is $162,111, twice the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $1,447,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for dentists and orthodontists (79% above the U.S. rate) and lowest for home inspectors (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the San Jose-Sunnyvale-Santa Clara metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the San Jose-Sunnyvale-Santa Clara metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the San Jose-Sunnyvale-Santa Clara metro area?
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The button opens the report at the center of the San Jose-Sunnyvale-Santa Clara metro area. Signed out, you see a blurred preview; on an account, each report is one action.
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Figures are estimates for research only. Not investment or real estate advice.