Metro area profile · California
Oxnard-Thousand Oaks-Ventura, CA metro area market data
How the Oxnard-Thousand Oaks-Ventura metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 830,851
- −1.5% since 2020
- Households
- 280,360
- Median household income
- $109,797
- +24.6% vs. 2015–2019, before inflation
- Median home value
- $822,700
- Jobs located here
- 321,509
- Highest market score
- 75
- Barbershops, #24 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Oxnard-Thousand Oaks-Ventura metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Oxnard-Thousand Oaks-Ventura metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Oxnard-Thousand Oaks-Ventura metro area has an estimated 830,851 people and 280,360 households. Population estimates put the population change in the Oxnard-Thousand Oaks-Ventura metro area from 2020 to 2025 at −1.5%, against +3.1% for the U.S. Median household income in the Oxnard-Thousand Oaks-Ventura metro area is $109,797, 36% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.6%, before inflation.
Relative to the U.S., household spending in the Oxnard-Thousand Oaks-Ventura metro area runs highest on child care and other personal services (an index of 162, where 100 is the U.S. average) and lowest on clothing, shoes and related services (106, still above the U.S.).
Of the business types scored in the Oxnard-Thousand Oaks-Ventura metro area, barbershops (75), gas stations (74) and funeral homes (71) have the highest Groundwork market scores. For barbershops, that ranks #24 of 387 scored metro areas.
The Oxnard-Thousand Oaks-Ventura metro area is made up of one county, Ventura County. Against the U.S., map listings per household run highest for urgent care and walk-in clinics (2.4 times the U.S. rate) and lowest for funeral homes (33% below the U.S. rate).
All 56 business types in the Oxnard-Thousand Oaks-Ventura metro area
Highest Groundwork market score first. Each score compares the Oxnard-Thousand Oaks-Ventura metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Barbershops | 75 | #24 of 387 | 121 | 4.3 | $2.8M | 148 | 5 |
| Gas stations | 74 | #39 of 387 | 211 | 7.5 | $4M | 169 | 179 |
| Funeral homes | 71 | #67 of 377 | 38 | 1.4 | $1.3M | 187 | 23 |
| Convenience stores | 65 | #91 of 387 | 162 | 5.8 | $11.7M | 148 | 67 |
| Tire shops | 65 | #99 of 386 | 86 | 3.1 | $4.1M | 163 | 45 |
| Car washes and detailing | 64 | #83 of 387 | 85 | 3.0 | $4.1M | 164 | 50 |
| Child care and preschools | 61 | #102 of 387 | 137 | 4.9 | $1.9M | 192 | 206 |
| Oil change and quick lube | 59 | #96 of 290 | 21 | 0.7 | $16.7M | 121 | 22 |
| Hair salons | 58 | #119 of 387 | 699 | 24.9 | $482K | 112 | 160 |
| Roofing and gutters | 57 | #131 of 381 | 66 | 2.4 | $14.4M | 170 | 85 |
| Home inspectors | 55 | #90 of 243 | 12 | 0.4 | Index only | 184 | 42 |
| Gyms | 53 | #154 of 387 | 278 | 9.9 | $1.5M | 119 | 118 |
| Pet grooming and boarding | 53 | #170 of 386 | 114 | 4.1 | $3M | 117 | 74 |
| Landscaping and lawn care | 52 | #173 of 385 | 146 | 5.2 | $3M | 102 | 309 |
| Home repair trades | 52 | #177 of 387 | 340 | 12.1 | $2.8M | 115 | 690 |
| Fast food and sandwich shops | 52 | #183 of 387 | 370 | 13.2 | $3.6M | 119 | 710 |
| Gyms, studios and classes | 51 | #176 of 387 | 581 | 20.7 | $738K | 112 | 237 |
| Restaurants and cafes | 51 | #183 of 387 | 3,192 | 113.9 | $420K | 113 | 1,555 |
| Pizza | 51 | #183 of 387 | 210 | 7.5 | $6.4M | 126 | 710 |
| Grocery and convenience stores | 50 | #198 of 387 | 496 | 17.7 | $3.8M | 113 | 244 |
| Martial arts and dance studios | 49 | #190 of 387 | 190 | 6.8 | $2.3M | 112 | 119 |
| Pet businesses | 49 | #196 of 387 | 368 | 13.1 | $921K | 105 | 206 |
| Auto repair and car care | 48 | #218 of 387 | 1,224 | 43.7 | $286K | 107 | 499 |
| Sit-down restaurants | 47 | #212 of 387 | 1,824 | 65.1 | $735K | 111 | 584 |
| Veterinarians | 47 | #214 of 384 | 122 | 4.4 | $2.8M | 102 | 104 |
| HVAC and plumbing | 46 | #223 of 387 | 194 | 6.9 | $4.9M | 103 | 335 |
| Salons, barbers and spas | 46 | #234 of 387 | 1,470 | 52.4 | $229K | 108 | 378 |
| Auto repair shops | 45 | #248 of 387 | 757 | 27.0 | $463K | 104 | 358 |
| Physical therapy | 44 | #231 of 386 | 172 | 6.1 | $2.5M | 104 | 146 |
| Electricians | 44 | #235 of 383 | 80 | 2.9 | $11.8M | 99 | 270 |
| Lawn, cleaning and pest control | 43 | #232 of 387 | 295 | 10.5 | $1.5M | 88 | 579 |
| Real estate agents and brokers | 41 | #265 of 387 | 1,021 | 36.4 | Index only | 104 | 454 |
| Nail salons | 41 | #276 of 387 | 183 | 6.5 | $1.8M | 110 | 121 |
| Chiropractors | 40 | #266 of 386 | 198 | 7.1 | $2.2M | 90 | 104 |
| Coffee shops and cafes | 40 | #275 of 387 | 358 | 12.8 | $3.7M | 101 | 254 |
| Primary care and pediatrics | 38 | #281 of 387 | 235 | 8.4 | $1.8M | 102 | 956 |
| House cleaning | 38 | #284 of 375 | 79 | 2.8 | $5.5M | 86 | 196 |
| Collision repair and body shops | 37 | #279 of 381 | 118 | 4.2 | $3M | 96 | 98 |
| Doctors, dentists and clinics | 37 | #302 of 387 | 2,882 | 102.8 | $149K | 97 | 1,796 |
| Real estate | 37 | #311 of 387 | 1,375 | 49.0 | Index only | 97 | 945 |
| Grocery stores | 36 | #285 of 387 | 203 | 7.2 | $9.3M | 100 | 177 |
| Pet stores | 36 | #295 of 382 | 91 | 3.2 | $3.7M | 82 | 28 |
| Yoga, Pilates and fitness studios | 36 | #299 of 347 | 113 | 4.0 | $3.8M | 93 | 118 |
| Bakeries and dessert shops | 36 | #302 of 387 | 333 | 11.9 | $4M | 97 | 282 |
| Spas and skin care | 35 | #336 of 387 | 426 | 15.2 | $790K | 90 | 87 |
| Property management | 32 | #332 of 374 | 139 | 5.0 | Index only | 75 | 234 |
| Clothing and shoe stores | 31 | #311 of 387 | 578 | 20.6 | $1.1M | 83 | 324 |
| Laundromats | 30 | #302 of 364 | 58 | 2.1 | $10.5M | 84 | 33 |
| Clothing, shoes and laundry | 29 | #323 of 387 | 833 | 29.7 | $732K | 83 | 407 |
| Optometrists and eye care | 29 | #345 of 386 | 175 | 6.2 | $2.4M | 78 | 68 |
| Urgent care and walk-in clinics | 28 | #177 of 197 | 33 | 1.2 | $13M | 53 | 36 |
| Dry cleaners | 27 | #244 of 272 | 47 | 1.7 | $13M | 83 | 50 |
| Pest control | 27 | #321 of 345 | 70 | 2.5 | $6.2M | 61 | 74 |
| Mortgage brokers and lenders | 27 | #361 of 373 | 203 | 7.2 | Index only | 73 | 123 |
| Dentists and orthodontists | 22 | #374 of 387 | 622 | 22.2 | $688K | 70 | 486 |
| Insurance agencies | 17 | #374 of 387 | 686 | 24.5 | $868K | 69 | 413 |
Household spending in the Oxnard-Thousand Oaks-Ventura metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $350.2M | $1,249 | 130 |
| Gasoline and other fuels | $850.2M | $3,032 | 117 |
| Food away from home | $1.3B | $4,784 | 118 |
| Groceries | $1.9B | $6,757 | 107 |
| Personal care products and services | $336.7M | $1,201 | 120 |
| Child care and other personal services | $264.1M | $942 | 162 |
| Memberships, classes and admissions | $428.9M | $1,530 | 156 |
| Medical and dental services | $428M | $1,527 | 119 |
| Pets | $339.1M | $1,210 | 133 |
| Clothing, shoes and related services | $609.4M | $2,174 | 106 |
| Vehicle insurance | $595.2M | $2,123 | 108 |
| Home repairs, maintenance and insurance | $947.4M | $3,379 | 112 |
| Lawn care, cleaning and other household services | $436.4M | $1,556 | 110 |
| Rent and homeowner costs | $5.8B | $20,696 | 124 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Oxnard-Thousand Oaks-Ventura metro area
- Population, 2025 estimate
- 830,851−1.5% since 2020
- Households
- 280,360
- Median age
- 40.7
- Homes lived in by their owners
- 65%
- Vehicles per household
- 2.1
- Land area
- 1,841 sq. mi.
- People per square mile
- 455
- Median household income
- $109,797+24.6% vs. 2015–2019, before inflation
- Average household income
- $144,867
- Median home value
- $822,700
- Jobs located here
- 321,509
- Daytime population
- 755,963Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Oxnard-Thousand Oaks-Ventura metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Oxnard-Thousand Oaks-Ventura metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Oxnard-Thousand Oaks-Ventura metro area 1
- Ventura County, CA837,469 people
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- Fresno, CA metro area1,177,665 people
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- Modesto, CA metro area553,990 people
- Santa Rosa-Petaluma, CA metro area485,040 people
- Visalia, CA metro area478,693 people
Questions
How fast is the Oxnard-Thousand Oaks-Ventura, CA metro area growing?
Population estimates put the Oxnard-Thousand Oaks-Ventura metro area at 830,851 people in 2025, down 1.5% since 2020, against +3.1% for the U.S. It has 280,360 households. Median household income rose 24.6% from the 2015–2019 survey, before inflation.
How much do households in the Oxnard-Thousand Oaks-Ventura, CA metro area spend?
Households in the Oxnard-Thousand Oaks-Ventura metro area spend about $5.8B a year on rent and homeowner costs, $1.9B on groceries and $1.3B on food away from home. Set against the U.S., households in the Oxnard-Thousand Oaks-Ventura metro area spend the most on child care and other personal services (an index of 162, where 100 is the U.S. average) and the least on clothing, shoes and related services (106, still above the U.S.).
Which business types have the highest market scores in the Oxnard-Thousand Oaks-Ventura, CA metro area?
The highest Groundwork market scores in the Oxnard-Thousand Oaks-Ventura metro area are for barbershops (75), gas stations (74) and funeral homes (71). The Oxnard-Thousand Oaks-Ventura metro area ranks #24 of 387 scored metro areas for barbershops.
How does the Oxnard-Thousand Oaks-Ventura, CA metro area compare with the U.S.?
The median household income in the Oxnard-Thousand Oaks-Ventura metro area is $109,797 a year, 36% above the U.S. median of $80,734. The population fell 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $822,700, against $332,700 for the U.S. For its number of households, the Oxnard-Thousand Oaks-Ventura metro area has the most map listings, relative to the U.S., for urgent care and walk-in clinics (2.4 times the U.S. rate) and the fewest for funeral homes (33% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Oxnard-Thousand Oaks-Ventura metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Oxnard-Thousand Oaks-Ventura metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Figures are estimates for research only. Not investment or real estate advice.