Metro area profile · California
Bakersfield-Delano, CA metro area market data
Population, household spending and competition for 56 business types in the Bakersfield-Delano metro area, each scored against other metro areas.
- Population, 2025
- 927,068
- +2.3% since 2020
- Households
- 284,931
- Median household income
- $70,210
- +31.6% vs. 2015–2019, before inflation
- Median home value
- $338,300
- Jobs located here
- 302,967
- Highest market score
- 80
- Pet grooming and boarding, #7 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Bakersfield-Delano metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Bakersfield-Delano metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 927,068 people live in the Bakersfield-Delano metro area, in 284,931 households. Population estimates show the Bakersfield-Delano metro area grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Bakersfield-Delano metro area is $70,210 a year, 13% below the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Bakersfield-Delano metro area spend the most on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
The highest Groundwork market scores in the Bakersfield-Delano metro area are for pet grooming and boarding businesses (80), pet businesses (80) and martial arts and dance studios (79). The Bakersfield-Delano metro area ranks #7 of 386 scored metro areas for pet grooming and boarding businesses.
The Bakersfield-Delano metro area is made up of one county, Kern County. For its number of households, the Bakersfield-Delano metro area has the most map listings, relative to the U.S., for tire shops (68% above the U.S. rate) and the fewest for roofing and gutter companies (72% below the U.S. rate).
All 56 business types in the Bakersfield-Delano metro area
Highest Groundwork market score first. Each score compares the Bakersfield-Delano metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 80 | #7 of 386 | 73 | 2.6 | $3.6M | 140 | 26 |
| Pet businesses | 80 | #16 of 387 | 228 | 8.0 | $1.1M | 130 | 85 |
| Martial arts and dance studios | 79 | #8 of 387 | 101 | 3.5 | $2.8M | 137 | 32 |
| Yoga, Pilates and fitness studios | 78 | #7 of 347 | 25 | 0.9 | $11.2M | 276 | 66 |
| Gyms, studios and classes | 78 | #10 of 387 | 310 | 10.9 | $902K | 136 | 98 |
| Veterinarians | 78 | #25 of 384 | 68 | 2.4 | $3.8M | 141 | 50 |
| Hair salons | 77 | #8 of 387 | 444 | 15.6 | $609K | 142 | 66 |
| Chiropractors | 76 | #20 of 386 | 73 | 2.6 | $4.8M | 199 | 47 |
| Spas and skin care | 74 | #21 of 387 | 217 | 7.6 | $1.2M | 142 | 23 |
| Physical therapy | 74 | #32 of 386 | 97 | 3.4 | $3.6M | 149 | 60 |
| Child care and preschools | 72 | #45 of 387 | 133 | 4.7 | $1.3M | 129 | 139 |
| Salons, barbers and spas | 71 | #20 of 387 | 1,009 | 35.4 | $268K | 126 | 185 |
| Gyms | 71 | #35 of 387 | 184 | 6.5 | $1.5M | 117 | 66 |
| Roofing and gutters | 71 | #36 of 381 | 29 | 1.0 | $26.1M | 308 | 38 |
| Landscaping and lawn care | 70 | #71 of 385 | 69 | 2.4 | $5.1M | 175 | 140 |
| Pet stores | 69 | #63 of 382 | 56 | 2.0 | $4.7M | 103 | 9 |
| Real estate agents and brokers | 68 | #47 of 387 | 572 | 20.1 | Index only | 156 | 214 |
| Lawn, cleaning and pest control | 68 | #74 of 387 | 157 | 5.5 | $2.3M | 134 | 316 |
| Real estate | 66 | #57 of 387 | 772 | 27.1 | Index only | 146 | 479 |
| Home inspectors | 63 | #51 of 243 | 7 | 0.2 | Index only | 265 | 21 |
| Home repair trades | 62 | #96 of 387 | 240 | 8.4 | $3.2M | 130 | 433 |
| Doctors, dentists and clinics | 62 | #100 of 387 | 1,798 | 63.1 | $194K | 127 | 935 |
| Insurance agencies | 62 | #123 of 387 | 369 | 13.0 | $1.5M | 120 | 217 |
| House cleaning | 61 | #89 of 375 | 45 | 1.6 | $7.9M | 123 | 112 |
| Optometrists and eye care | 60 | #106 of 386 | 99 | 3.5 | $3.5M | 112 | 40 |
| HVAC and plumbing | 58 | #128 of 387 | 148 | 5.2 | $5.1M | 107 | 208 |
| Funeral homes | 57 | #134 of 377 | 42 | 1.5 | $864K | 127 | 26 |
| Car washes and detailing | 57 | #147 of 387 | 121 | 4.2 | $2.5M | 100 | 47 |
| Dentists and orthodontists | 56 | #141 of 387 | 310 | 10.9 | $1.1M | 114 | 229 |
| Oil change and quick lube | 55 | #130 of 290 | 27 | 0.9 | $11.3M | 83 | 21 |
| Collision repair and body shops | 55 | #163 of 381 | 95 | 3.3 | $3.2M | 105 | 67 |
| Urgent care and walk-in clinics | 52 | #89 of 197 | 8 | 0.3 | $43.5M | 177 | 44 |
| Clothing and shoe stores | 52 | #191 of 387 | 345 | 12.1 | $1.4M | 111 | 178 |
| Mortgage brokers and lenders | 51 | #174 of 373 | 108 | 3.8 | Index only | 116 | 55 |
| Property management | 50 | #186 of 374 | 85 | 3.0 | Index only | 103 | 156 |
| Clothing, shoes and laundry | 50 | #203 of 387 | 508 | 17.8 | $955K | 109 | 207 |
| Barbershops | 48 | #214 of 387 | 187 | 6.6 | $1.4M | 77 | 10 |
| Sit-down restaurants | 47 | #216 of 387 | 1,640 | 57.6 | $643K | 97 | 450 |
| Electricians | 47 | #216 of 383 | 63 | 2.2 | $12M | 100 | 187 |
| Primary care and pediatrics | 47 | #222 of 387 | 173 | 6.1 | $2M | 113 | 515 |
| Coffee shops and cafes | 45 | #230 of 387 | 272 | 9.5 | $3.9M | 105 | 173 |
| Laundromats | 44 | #214 of 364 | 42 | 1.5 | $11.6M | 92 | 12 |
| Nail salons | 44 | #244 of 387 | 142 | 5.0 | $1.9M | 114 | 83 |
| Pizza | 42 | #253 of 387 | 194 | 6.8 | $5.4M | 107 | 717 |
| Gas stations | 41 | #259 of 387 | 404 | 14.2 | $2M | 82 | 270 |
| Auto repair shops | 41 | #269 of 387 | 782 | 27.4 | $392K | 88 | 327 |
| Bakeries and dessert shops | 41 | #272 of 387 | 266 | 9.3 | $4M | 96 | 189 |
| Dry cleaners | 40 | #188 of 272 | 34 | 1.2 | $14.3M | 91 | 17 |
| Auto repair and car care | 40 | #273 of 387 | 1,283 | 45.0 | $239K | 89 | 493 |
| Restaurants and cafes | 39 | #265 of 387 | 2,928 | 102.8 | $360K | 97 | 1,352 |
| Tire shops | 32 | #306 of 386 | 181 | 6.4 | $1.7M | 68 | 78 |
| Convenience stores | 31 | #314 of 387 | 317 | 11.1 | $5.2M | 66 | 88 |
| Pest control | 30 | #299 of 345 | 43 | 1.5 | $8.2M | 80 | 64 |
| Fast food and sandwich shops | 24 | #344 of 387 | 483 | 17.0 | $2.2M | 72 | 717 |
| Grocery and convenience stores | 23 | #355 of 387 | 683 | 24.0 | $2.4M | 72 | 284 |
| Grocery stores | 20 | #369 of 387 | 257 | 9.0 | $6.5M | 69 | 196 |
Household spending in the Bakersfield-Delano metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $306.2M | $1,075 | 112 |
| Gasoline and other fuels | $788.2M | $2,766 | 107 |
| Food away from home | $1.1B | $3,702 | 91 |
| Groceries | $1.7B | $5,820 | 92 |
| Personal care products and services | $270.5M | $949 | 94 |
| Child care and other personal services | $172.3M | $605 | 104 |
| Memberships, classes and admissions | $279.7M | $982 | 100 |
| Medical and dental services | $348M | $1,221 | 95 |
| Pets | $260.6M | $914 | 101 |
| Clothing, shoes and related services | $485.4M | $1,704 | 83 |
| Vehicle insurance | $557M | $1,955 | 100 |
| Home repairs, maintenance and insurance | $756.6M | $2,655 | 88 |
| Lawn care, cleaning and other household services | $353.3M | $1,240 | 88 |
| Rent and homeowner costs | $4.9B | $17,084 | 103 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Bakersfield-Delano metro area
- Population, 2025 estimate
- 927,068+2.3% since 2020
- Households
- 284,931
- Median age
- 33.6
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 8,135 sq. mi.
- People per square mile
- 112
- Median household income
- $70,210+31.6% vs. 2015–2019, before inflation
- Average household income
- $93,147
- Median home value
- $338,300
- Jobs located here
- 302,967
- Daytime population
- 882,683Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Bakersfield-Delano metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Bakersfield-Delano metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Bakersfield-Delano metro area 1
- Kern County, CA915,075 people
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Questions
How fast is the Bakersfield-Delano, CA metro area growing?
Population estimates put the Bakersfield-Delano metro area at 927,068 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 284,931 households. Against the 2015–2019 survey, median household income rose 31.6%, before inflation.
How much do households in the Bakersfield-Delano, CA metro area spend?
Households in the Bakersfield-Delano metro area spend about $4.9B a year on rent and homeowner costs, $1.7B on groceries and $1.1B on food away from home. Relative to the U.S., household spending in the Bakersfield-Delano metro area runs highest on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Which business types have the highest market scores in the Bakersfield-Delano, CA metro area?
Of the business types scored in the Bakersfield-Delano metro area, pet grooming and boarding businesses (80), pet businesses (80) and martial arts and dance studios (79) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #7 of 386 scored metro areas.
How does the Bakersfield-Delano, CA metro area compare with the U.S.?
Median household income in the Bakersfield-Delano metro area is $70,210, 13% below the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $338,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for tire shops (68% above the U.S. rate) and lowest for roofing and gutter companies (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Bakersfield-Delano metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Bakersfield-Delano metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Bakersfield-Delano metro area?
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The button opens the report at the center of the Bakersfield-Delano metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.