Metro area profile · California
Sacramento-Roseville-Folsom, CA metro area market data
How the Sacramento-Roseville-Folsom metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 2,477,274
- +3.2% since 2020
- Households
- 881,889
- Median household income
- $97,188
- +34.5% vs. 2015–2019, before inflation
- Median home value
- $589,500
- Jobs located here
- 1,075,816
- Highest market score
- 83
- Pet grooming and boarding, #4 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Sacramento-Roseville-Folsom metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Sacramento-Roseville-Folsom metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Sacramento-Roseville-Folsom metro area has an estimated 2,477,274 people and 881,889 households. Population estimates show the Sacramento-Roseville-Folsom metro area grew 3.2% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in the Sacramento-Roseville-Folsom metro area is $97,188, 20% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.5%, before inflation.
Relative to the U.S., household spending in the Sacramento-Roseville-Folsom metro area runs highest on child care and other personal services (an index of 144, where 100 is the U.S. average) and lowest on clothing, shoes and related services (98).
Of the business types scored in the Sacramento-Roseville-Folsom metro area, pet grooming and boarding businesses (83), physical therapy clinics (80) and funeral homes (78) have the highest Groundwork market scores. For pet grooming and boarding businesses, that ranks #4 of 386 scored metro areas.
The Sacramento-Roseville-Folsom metro area takes in 4 counties: Sacramento County, Placer County, Yolo County and El Dorado County. Against the U.S., map listings per household run highest for mortgage brokers and lenders (93% above the U.S. rate) and lowest for funeral homes (48% below the U.S. rate).
All 56 business types in the Sacramento-Roseville-Folsom metro area
Highest Groundwork market score first. Each score compares the Sacramento-Roseville-Folsom metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet grooming and boarding | 83 | #4 of 386 | 244 | 2.8 | $4M | 159 | 132 |
| Physical therapy | 80 | #6 of 386 | 288 | 3.3 | $4.4M | 182 | 259 |
| Funeral homes | 78 | #33 of 377 | 101 | 1.1 | $1.3M | 192 | 55 |
| Oil change and quick lube | 76 | #23 of 290 | 56 | 0.6 | $17.7M | 129 | 49 |
| Pet businesses | 76 | #25 of 387 | 838 | 9.5 | $1.2M | 134 | 471 |
| Barbershops | 75 | #26 of 387 | 396 | 4.5 | $2.5M | 133 | 33 |
| Car washes and detailing | 74 | #25 of 387 | 263 | 3.0 | $3.8M | 150 | 141 |
| Clothing and shoe stores | 73 | #46 of 387 | 1,031 | 11.7 | $1.7M | 136 | 553 |
| Primary care and pediatrics | 73 | #46 of 387 | 437 | 5.0 | $2.9M | 162 | 1,215 |
| Gas stations | 73 | #47 of 387 | 738 | 8.4 | $3.3M | 139 | 555 |
| Urgent care and walk-in clinics | 70 | #27 of 197 | 38 | 0.4 | $33.2M | 135 | 61 |
| Clothing, shoes and laundry | 70 | #57 of 387 | 1,533 | 17.4 | $1.2M | 132 | 716 |
| Convenience stores | 70 | #62 of 387 | 615 | 7.0 | $9.3M | 118 | 169 |
| Landscaping and lawn care | 70 | #74 of 385 | 352 | 4.0 | $3.6M | 124 | 757 |
| Optometrists and eye care | 69 | #53 of 386 | 302 | 3.4 | $4.2M | 133 | 157 |
| Gyms, studios and classes | 68 | #44 of 387 | 1,387 | 15.7 | $862K | 130 | 599 |
| Gyms | 68 | #44 of 387 | 704 | 8.0 | $1.7M | 131 | 325 |
| Martial arts and dance studios | 68 | #47 of 387 | 443 | 5.0 | $2.7M | 134 | 274 |
| Doctors, dentists and clinics | 68 | #63 of 387 | 6,153 | 69.8 | $205K | 134 | 3,170 |
| Child care and preschools | 67 | #71 of 387 | 607 | 6.9 | $1.2M | 121 | 590 |
| Home inspectors | 66 | #40 of 243 | 60 | 0.7 | Index only | 110 | 54 |
| Hair salons | 66 | #52 of 387 | 2,035 | 23.1 | $487K | 113 | 533 |
| Home repair trades | 66 | #64 of 387 | 960 | 10.9 | $2.9M | 119 | 1,747 |
| Veterinarians | 66 | #81 of 384 | 315 | 3.6 | $3.1M | 115 | 260 |
| Lawn, cleaning and pest control | 66 | #89 of 387 | 722 | 8.2 | $1.8M | 106 | 1,406 |
| Pet stores | 65 | #84 of 382 | 185 | 2.1 | $5.3M | 118 | 79 |
| Roofing and gutters | 64 | #79 of 381 | 208 | 2.4 | $13.3M | 158 | 269 |
| Chiropractors | 64 | #88 of 386 | 459 | 5.2 | $2.7M | 115 | 240 |
| Grocery and convenience stores | 64 | #98 of 387 | 1,420 | 16.1 | $4M | 119 | 645 |
| HVAC and plumbing | 63 | #85 of 387 | 542 | 6.1 | $5.1M | 108 | 807 |
| Electricians | 61 | #98 of 383 | 210 | 2.4 | $13.2M | 110 | 671 |
| Auto repair and car care | 61 | #114 of 387 | 3,281 | 37.2 | $302K | 112 | 1,463 |
| Tire shops | 61 | #125 of 386 | 310 | 3.5 | $3.2M | 128 | 180 |
| Fast food and sandwich shops | 61 | #127 of 387 | 1,135 | 12.9 | $3.5M | 113 | 2,027 |
| Yoga, Pilates and fitness studios | 60 | #83 of 347 | 240 | 2.7 | $5M | 123 | 325 |
| Auto repair shops | 58 | #130 of 387 | 2,068 | 23.4 | $479K | 108 | 1,007 |
| Laundromats | 57 | #133 of 364 | 133 | 1.5 | $13.4M | 107 | 56 |
| Pizza | 56 | #139 of 387 | 722 | 8.2 | $5.4M | 107 | 2,027 |
| Collision repair and body shops | 56 | #160 of 381 | 288 | 3.3 | $3.4M | 112 | 248 |
| Salons, barbers and spas | 55 | #142 of 387 | 4,292 | 48.7 | $231K | 108 | 1,271 |
| Restaurants and cafes | 55 | #154 of 387 | 9,900 | 112.3 | $396K | 107 | 4,648 |
| Pest control | 54 | #150 of 345 | 142 | 1.6 | $9M | 88 | 121 |
| Sit-down restaurants | 54 | #158 of 387 | 5,508 | 62.5 | $712K | 107 | 1,815 |
| Bakeries and dessert shops | 54 | #163 of 387 | 840 | 9.5 | $4.7M | 113 | 828 |
| Spas and skin care | 52 | #175 of 387 | 1,104 | 12.5 | $897K | 102 | 234 |
| Grocery stores | 52 | #189 of 387 | 557 | 6.3 | $10.2M | 110 | 476 |
| Dry cleaners | 51 | #145 of 272 | 93 | 1.1 | $19.2M | 122 | 107 |
| House cleaning | 50 | #184 of 375 | 228 | 2.6 | $5.6M | 88 | 528 |
| Insurance agencies | 48 | #198 of 387 | 1,418 | 16.1 | $1.2M | 96 | 821 |
| Real estate agents and brokers | 47 | #212 of 387 | 3,333 | 37.8 | Index only | 95 | 1,368 |
| Property management | 46 | #222 of 374 | 348 | 3.9 | Index only | 89 | 708 |
| Nail salons | 44 | #246 of 387 | 629 | 7.1 | $1.6M | 94 | 452 |
| Real estate | 42 | #262 of 387 | 4,469 | 50.7 | Index only | 89 | 2,701 |
| Coffee shops and cafes | 42 | #263 of 387 | 1,222 | 13.9 | $3.2M | 87 | 781 |
| Dentists and orthodontists | 33 | #331 of 387 | 1,544 | 17.5 | $817K | 83 | 1,238 |
| Mortgage brokers and lenders | 33 | #340 of 373 | 728 | 8.3 | Index only | 61 | 344 |
Household spending in the Sacramento-Roseville-Folsom metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $991.1M | $1,124 | 117 |
| Gasoline and other fuels | $2.4B | $2,773 | 107 |
| Food away from home | $3.9B | $4,448 | 109 |
| Groceries | $5.7B | $6,470 | 102 |
| Personal care products and services | $990.1M | $1,123 | 112 |
| Child care and other personal services | $737.6M | $836 | 144 |
| Memberships, classes and admissions | $1.2B | $1,356 | 138 |
| Medical and dental services | $1.3B | $1,430 | 111 |
| Pets | $985M | $1,117 | 123 |
| Clothing, shoes and related services | $1.8B | $2,023 | 98 |
| Vehicle insurance | $1.7B | $1,945 | 99 |
| Home repairs, maintenance and insurance | $2.8B | $3,147 | 104 |
| Lawn care, cleaning and other household services | $1.3B | $1,455 | 103 |
| Rent and homeowner costs | $17.3B | $19,570 | 117 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Sacramento-Roseville-Folsom metro area
- Population, 2025 estimate
- 2,477,274+3.2% since 2020
- Households
- 881,889
- Median age
- 39.6
- Homes lived in by their owners
- 63%
- Vehicles per household
- 1.9
- Land area
- 5,094 sq. mi.
- People per square mile
- 476
- Median household income
- $97,188+34.5% vs. 2015–2019, before inflation
- Average household income
- $127,123
- Median home value
- $589,500
- Jobs located here
- 1,075,816
- Daytime population
- 2,432,293Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sacramento-Roseville-Folsom metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Sacramento-Roseville-Folsom metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Sacramento-Roseville-Folsom metro area 4
- Sacramento County, CA1,594,006 people
- Placer County, CA419,156 people
- Yolo County, CA220,564 people
- El Dorado County, CA192,662 people
Other markets based in California 12
- Los Angeles-Long Beach-Anaheim, CA metro area12,974,487 people
- Riverside-San Bernardino-Ontario, CA metro area4,675,704 people
- San Francisco-Oakland-Fremont, CA metro area4,645,029 people
- San Diego-Chula Vista-Carlsbad, CA metro area3,288,774 people
- San Jose-Sunnyvale-Santa Clara, CA metro area1,969,337 people
- Fresno, CA metro area1,177,665 people
- Bakersfield-Delano, CA metro area915,075 people
- Oxnard-Thousand Oaks-Ventura, CA metro area837,469 people
- Stockton-Lodi, CA metro area797,334 people
- Modesto, CA metro area553,990 people
- Santa Rosa-Petaluma, CA metro area485,040 people
- Visalia, CA metro area478,693 people
Questions
How fast is the Sacramento-Roseville-Folsom, CA metro area growing?
Population estimates put the Sacramento-Roseville-Folsom metro area at 2,477,274 people in 2025, up 3.2% since 2020, in step with the U.S. (+3.1%). It has 881,889 households. Median household income rose 34.5% from the 2015–2019 survey, before inflation.
How much do households in the Sacramento-Roseville-Folsom, CA metro area spend?
Households in the Sacramento-Roseville-Folsom metro area spend about $17.3B a year on rent and homeowner costs, $5.7B on groceries and $3.9B on food away from home. Set against the U.S., households in the Sacramento-Roseville-Folsom metro area spend the most on child care and other personal services (an index of 144, where 100 is the U.S. average) and the least on clothing, shoes and related services (98).
Which business types have the highest market scores in the Sacramento-Roseville-Folsom, CA metro area?
The highest Groundwork market scores in the Sacramento-Roseville-Folsom metro area are for pet grooming and boarding businesses (83), physical therapy clinics (80) and funeral homes (78). The Sacramento-Roseville-Folsom metro area ranks #4 of 386 scored metro areas for pet grooming and boarding businesses.
How does the Sacramento-Roseville-Folsom, CA metro area compare with the U.S.?
The median household income in the Sacramento-Roseville-Folsom metro area is $97,188 a year, 20% above the U.S. median of $80,734. The population rose 3.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $589,500, against $332,700 for the U.S. For its number of households, the Sacramento-Roseville-Folsom metro area has the most map listings, relative to the U.S., for mortgage brokers and lenders (93% above the U.S. rate) and the fewest for funeral homes (48% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Sacramento-Roseville-Folsom metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sacramento-Roseville-Folsom metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Sacramento-Roseville-Folsom metro area?
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The button opens the report at the center of the Sacramento-Roseville-Folsom metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.