Metro area profile · California
San Francisco-Oakland-Fremont, CA metro area market data
How the San Francisco-Oakland-Fremont metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 4,630,041
- −2.4% since 2020
- Households
- 1,744,070
- Median household income
- $136,027
- +28.3% vs. 2015–2019, before inflation
- Median home value
- $1,140,700
- Jobs located here
- 2,497,939
- Highest market score
- 76
- Urgent care and walk-in clinics, #11 of 197 scored metro areas
A site report maps the competitors on map listings around any address in the San Francisco-Oakland-Fremont metro area by name and distance, and the households and spending within reach. Or open the report at the center of the San Francisco-Oakland-Fremont metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The San Francisco-Oakland-Fremont metro area has an estimated 4,630,041 people and 1,744,070 households. Between 2020 and 2025, the population of the San Francisco-Oakland-Fremont metro area declined 2.4%, against +3.1% for the U.S. Median household income in the San Francisco-Oakland-Fremont metro area is $136,027, 68% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.3%, before inflation.
Relative to the U.S., household spending in the San Francisco-Oakland-Fremont metro area runs highest on child care and other personal services (an index of 201, where 100 is the U.S. average) and lowest on vehicle insurance (86).
Of the business types scored in the San Francisco-Oakland-Fremont metro area, urgent care and walk-in clinics (76), home inspectors (75) and HVAC and plumbing companies (74) have the highest Groundwork market scores. For urgent care and walk-in clinics, that ranks #11 of 197 scored metro areas.
The San Francisco-Oakland-Fremont metro area takes in 5 counties: Alameda County, Contra Costa County, San Francisco County, San Mateo County and Marin County. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (67% above the U.S. rate) and lowest for funeral homes (52% below the U.S. rate).
All 56 business types in the San Francisco-Oakland-Fremont metro area
Highest Groundwork market score first. Each score compares the San Francisco-Oakland-Fremont metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Urgent care and walk-in clinics | 76 | #11 of 197 | 60 | 0.3 | $49.1M | 200 | 88 |
| Home inspectors | 75 | #15 of 243 | 48 | 0.3 | Index only | 313 | 74 |
| HVAC and plumbing | 74 | #21 of 387 | 905 | 5.2 | $7.3M | 154 | 1,192 |
| Pest control | 74 | #23 of 345 | 161 | 0.9 | $18.8M | 184 | 147 |
| Landscaping and lawn care | 73 | #47 of 385 | 567 | 3.3 | $5.3M | 182 | 1,169 |
| Funeral homes | 73 | #56 of 377 | 168 | 1.0 | $1.6M | 233 | 81 |
| Barbershops | 72 | #35 of 387 | 684 | 3.9 | $3.4M | 180 | 70 |
| Veterinarians | 72 | #46 of 384 | 508 | 2.9 | $4.7M | 172 | 406 |
| Convenience stores | 72 | #49 of 387 | 804 | 4.6 | $15.6M | 197 | 305 |
| Lawn, cleaning and pest control | 71 | #48 of 387 | 1,179 | 6.8 | $2.6M | 153 | 2,439 |
| Car washes and detailing | 70 | #44 of 387 | 389 | 2.2 | $4.7M | 185 | 185 |
| Home repair trades | 69 | #45 of 387 | 1,584 | 9.1 | $4.2M | 172 | 2,708 |
| Pet businesses | 69 | #54 of 387 | 1,444 | 8.3 | $1.6M | 188 | 913 |
| Physical therapy | 69 | #62 of 386 | 619 | 3.5 | $4.8M | 198 | 615 |
| Roofing and gutters | 67 | #56 of 381 | 315 | 1.8 | $21M | 249 | 354 |
| Pet grooming and boarding | 67 | #61 of 386 | 487 | 2.8 | $4.9M | 192 | 365 |
| Tire shops | 67 | #90 of 386 | 407 | 2.3 | $4.5M | 178 | 217 |
| Pet stores | 65 | #81 of 382 | 327 | 1.9 | $7.3M | 161 | 142 |
| Oil change and quick lube | 64 | #67 of 290 | 85 | 0.5 | $21.4M | 156 | 103 |
| Electricians | 64 | #74 of 383 | 364 | 2.1 | $18.2M | 152 | 1,162 |
| Auto repair and car care | 61 | #109 of 387 | 5,173 | 29.7 | $351K | 131 | 2,455 |
| Gas stations | 60 | #125 of 387 | 1,103 | 6.3 | $3.8M | 161 | 758 |
| Hair salons | 59 | #106 of 387 | 4,274 | 24.5 | $542K | 126 | 1,189 |
| Fast food and sandwich shops | 59 | #137 of 387 | 1,892 | 10.8 | $4.9M | 161 | 4,140 |
| Pizza | 58 | #122 of 387 | 1,241 | 7.1 | $7.5M | 148 | 4,140 |
| Gyms | 57 | #120 of 387 | 1,445 | 8.3 | $2.3M | 175 | 807 |
| Optometrists and eye care | 57 | #123 of 386 | 750 | 4.3 | $3.9M | 125 | 345 |
| Primary care and pediatrics | 57 | #137 of 387 | 1,146 | 6.6 | $2.6M | 144 | 2,997 |
| Gyms, studios and classes | 56 | #125 of 387 | 3,288 | 18.9 | $1M | 151 | 1,663 |
| Grocery and convenience stores | 56 | #154 of 387 | 2,906 | 16.7 | $4.3M | 127 | 1,543 |
| Martial arts and dance studios | 55 | #134 of 387 | 1,137 | 6.5 | $2.9M | 143 | 856 |
| Chiropractors | 53 | #169 of 386 | 1,080 | 6.2 | $2.7M | 114 | 533 |
| Clothing and shoe stores | 53 | #185 of 387 | 3,000 | 17.2 | $1.4M | 112 | 1,392 |
| Salons, barbers and spas | 52 | #166 of 387 | 8,703 | 49.9 | $266K | 125 | 2,759 |
| Auto repair shops | 51 | #192 of 387 | 3,554 | 20.4 | $511K | 115 | 1,845 |
| House cleaning | 49 | #191 of 375 | 451 | 2.6 | $6.7M | 105 | 1,123 |
| Child care and preschools | 49 | #198 of 387 | 1,692 | 9.7 | $1.2M | 120 | 2,071 |
| Doctors, dentists and clinics | 48 | #203 of 387 | 16,390 | 94.0 | $180K | 118 | 7,607 |
| Spas and skin care | 46 | #227 of 387 | 2,265 | 13.0 | $1M | 117 | 551 |
| Mortgage brokers and lenders | 44 | #229 of 373 | 893 | 5.1 | Index only | 113 | 450 |
| Clothing, shoes and laundry | 44 | #249 of 387 | 4,724 | 27.1 | $906K | 103 | 1,852 |
| Yoga, Pilates and fitness studios | 43 | #229 of 347 | 706 | 4.0 | $4.7M | 115 | 807 |
| Bakeries and dessert shops | 43 | #257 of 387 | 2,012 | 11.5 | $4.6M | 112 | 2,073 |
| Real estate agents and brokers | 41 | #264 of 387 | 6,814 | 39.1 | Index only | 106 | 2,990 |
| Nail salons | 41 | #274 of 387 | 1,197 | 6.9 | $1.9M | 116 | 923 |
| Real estate | 40 | #277 of 387 | 8,467 | 48.5 | Index only | 108 | 5,805 |
| Property management | 39 | #277 of 374 | 712 | 4.1 | Index only | 100 | 1,729 |
| Restaurants and cafes | 38 | #272 of 387 | 24,646 | 141.3 | $378K | 102 | 11,199 |
| Laundromats | 37 | #260 of 364 | 372 | 2.1 | $11.5M | 92 | 161 |
| Grocery stores | 36 | #286 of 387 | 1,341 | 7.7 | $9.3M | 100 | 1,238 |
| Insurance agencies | 34 | #280 of 387 | 2,640 | 15.1 | $1.1M | 89 | 1,468 |
| Collision repair and body shops | 31 | #316 of 381 | 640 | 3.7 | $2.8M | 92 | 534 |
| Sit-down restaurants | 31 | #339 of 387 | 14,762 | 84.6 | $630K | 95 | 5,136 |
| Dry cleaners | 30 | #233 of 272 | 322 | 1.8 | $13.3M | 85 | 299 |
| Dentists and orthodontists | 29 | #346 of 387 | 3,252 | 18.6 | $905K | 92 | 3,029 |
| Coffee shops and cafes | 28 | #346 of 387 | 3,095 | 17.7 | $3M | 81 | 1,876 |
Household spending in the San Francisco-Oakland-Fremont metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $1.8B | $1,042 | 109 |
| Gasoline and other fuels | $4.2B | $2,431 | 94 |
| Food away from home | $9.3B | $5,335 | 131 |
| Groceries | $12.5B | $7,172 | 113 |
| Personal care products and services | $2.3B | $1,329 | 132 |
| Child care and other personal services | $2B | $1,168 | 201 |
| Memberships, classes and admissions | $3.3B | $1,887 | 192 |
| Medical and dental services | $2.9B | $1,688 | 131 |
| Pets | $2.4B | $1,364 | 150 |
| Clothing, shoes and related services | $4.3B | $2,454 | 119 |
| Vehicle insurance | $3B | $1,692 | 86 |
| Home repairs, maintenance and insurance | $6.6B | $3,798 | 126 |
| Lawn care, cleaning and other household services | $3B | $1,736 | 123 |
| Rent and homeowner costs | $39.5B | $22,650 | 136 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the San Francisco-Oakland-Fremont metro area
- Population, 2025 estimate
- 4,630,041−2.4% since 2020
- Households
- 1,744,070
- Median age
- 41.3
- Homes lived in by their owners
- 55%
- Vehicles per household
- 1.7
- Land area
- 2,470 sq. mi.
- People per square mile
- 1,881
- Median household income
- $136,027+28.3% vs. 2015–2019, before inflation
- Average household income
- $194,370
- Median home value
- $1,140,700
- Jobs located here
- 2,497,939
- Daytime population
- 4,885,603Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the San Francisco-Oakland-Fremont metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the San Francisco-Oakland-Fremont metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the San Francisco-Oakland-Fremont metro area 5
- Alameda County, CA1,649,473 people
- Contra Costa County, CA1,165,012 people
- San Francisco County, CA830,235 people
- San Mateo County, CA742,340 people
- Marin County, CA257,969 people
Other markets based in California 12
- Los Angeles-Long Beach-Anaheim, CA metro area12,974,487 people
- Riverside-San Bernardino-Ontario, CA metro area4,675,704 people
- San Diego-Chula Vista-Carlsbad, CA metro area3,288,774 people
- Sacramento-Roseville-Folsom, CA metro area2,426,388 people
- San Jose-Sunnyvale-Santa Clara, CA metro area1,969,337 people
- Fresno, CA metro area1,177,665 people
- Bakersfield-Delano, CA metro area915,075 people
- Oxnard-Thousand Oaks-Ventura, CA metro area837,469 people
- Stockton-Lodi, CA metro area797,334 people
- Modesto, CA metro area553,990 people
- Santa Rosa-Petaluma, CA metro area485,040 people
- Visalia, CA metro area478,693 people
Questions
How fast is the San Francisco-Oakland-Fremont, CA metro area growing?
Population estimates put the San Francisco-Oakland-Fremont metro area at 4,630,041 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 1,744,070 households. Median household income rose 28.3% from the 2015–2019 survey, before inflation.
How much do households in the San Francisco-Oakland-Fremont, CA metro area spend?
Households in the San Francisco-Oakland-Fremont metro area spend about $39.5B a year on rent and homeowner costs, $12.5B on groceries and $9.3B on food away from home. Set against the U.S., households in the San Francisco-Oakland-Fremont metro area spend the most on child care and other personal services (an index of 201, where 100 is the U.S. average) and the least on vehicle insurance (86).
Which business types have the highest market scores in the San Francisco-Oakland-Fremont, CA metro area?
The highest Groundwork market scores in the San Francisco-Oakland-Fremont metro area are for urgent care and walk-in clinics (76), home inspectors (75) and HVAC and plumbing companies (74). The San Francisco-Oakland-Fremont metro area ranks #11 of 197 scored metro areas for urgent care and walk-in clinics.
How does the San Francisco-Oakland-Fremont, CA metro area compare with the U.S.?
The median household income in the San Francisco-Oakland-Fremont metro area is $136,027 a year, 68% above the U.S. median of $80,734. The population fell 2.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $1,140,700, against $332,700 for the U.S. For its number of households, the San Francisco-Oakland-Fremont metro area has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (67% above the U.S. rate) and the fewest for funeral homes (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the San Francisco-Oakland-Fremont metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the San Francisco-Oakland-Fremont metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the San Francisco-Oakland-Fremont metro area?
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The button opens the report at the center of the San Francisco-Oakland-Fremont metro area. Signed out, you see a blurred preview; on an account, each report is one action.
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Figures are estimates for research only. Not investment or real estate advice.