Metro area profile · California
Riverside-San Bernardino-Ontario, CA metro area market data
How the Riverside-San Bernardino-Ontario metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 4,769,007
- +3.5% since 2020
- Households
- 1,450,250
- Median household income
- $89,662
- +37.7% vs. 2015–2019, before inflation
- Median home value
- $536,300
- Jobs located here
- 1,656,299
- Highest market score
- 85
- Child care and preschools, #11 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Riverside-San Bernardino-Ontario metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Riverside-San Bernardino-Ontario metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Riverside-San Bernardino-Ontario metro area has an estimated 4,769,007 people and 1,450,250 households. Population estimates show the Riverside-San Bernardino-Ontario metro area grew 3.5% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in the Riverside-San Bernardino-Ontario metro area is $89,662, 11% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.7%, before inflation.
Relative to the U.S., household spending in the Riverside-San Bernardino-Ontario metro area runs highest on vehicle maintenance and repairs (an index of 129, where 100 is the U.S. average) and lowest on clothing, shoes and related services (93).
Of the business types scored in the Riverside-San Bernardino-Ontario metro area, child care centers and preschools (85), veterinarians (84) and gas stations (82) have the highest Groundwork market scores. For child care centers and preschools, that ranks #11 of 387 scored metro areas.
The Riverside-San Bernardino-Ontario metro area takes in 2 counties: Riverside County and San Bernardino County. Against the U.S., map listings per household run highest for tire shops (53% above the U.S. rate) and lowest for funeral homes (43% below the U.S. rate).
All 56 business types in the Riverside-San Bernardino-Ontario metro area
Highest Groundwork market score first. Each score compares the Riverside-San Bernardino-Ontario metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 85 | #11 of 387 | 693 | 4.8 | $1.6M | 156 | 594 |
| Veterinarians | 84 | #8 of 384 | 377 | 2.6 | $4.1M | 149 | 293 |
| Gas stations | 82 | #12 of 387 | 1,263 | 8.7 | $3.6M | 149 | 981 |
| Pet businesses | 81 | #12 of 387 | 1,361 | 9.4 | $1.1M | 128 | 651 |
| Funeral homes | 80 | #30 of 377 | 173 | 1.2 | $1.3M | 186 | 82 |
| Physical therapy | 79 | #12 of 386 | 488 | 3.4 | $4.1M | 169 | 420 |
| Pet grooming and boarding | 79 | #12 of 386 | 436 | 3.0 | $3.5M | 138 | 247 |
| Chiropractors | 76 | #21 of 386 | 544 | 3.8 | $3.6M | 152 | 306 |
| Landscaping and lawn care | 76 | #26 of 385 | 457 | 3.2 | $4.4M | 150 | 1,010 |
| Hair salons | 75 | #14 of 387 | 2,985 | 20.6 | $519K | 121 | 691 |
| Oil change and quick lube | 74 | #30 of 290 | 97 | 0.7 | $18.4M | 134 | 103 |
| Gyms | 73 | #26 of 387 | 1,009 | 7.0 | $1.8M | 135 | 464 |
| Gyms, studios and classes | 72 | #25 of 387 | 1,967 | 13.6 | $898K | 136 | 848 |
| Yoga, Pilates and fitness studios | 71 | #32 of 347 | 268 | 1.8 | $6.6M | 162 | 464 |
| Lawn, cleaning and pest control | 70 | #60 of 387 | 1,020 | 7.0 | $2M | 117 | 2,091 |
| Martial arts and dance studios | 69 | #44 of 387 | 690 | 4.8 | $2.6M | 127 | 384 |
| Roofing and gutters | 66 | #70 of 381 | 324 | 2.2 | $13.4M | 158 | 351 |
| Car washes and detailing | 65 | #78 of 387 | 603 | 4.2 | $3M | 118 | 308 |
| Insurance agencies | 65 | #106 of 387 | 2,142 | 14.8 | $1.5M | 117 | 1,155 |
| Laundromats | 63 | #102 of 364 | 187 | 1.3 | $14.8M | 119 | 78 |
| Doctors, dentists and clinics | 60 | #110 of 387 | 10,360 | 71.4 | $191K | 125 | 5,851 |
| Pizza | 59 | #116 of 387 | 950 | 6.6 | $6.4M | 127 | 3,907 |
| Urgent care and walk-in clinics | 58 | #65 of 197 | 71 | 0.5 | $27.9M | 114 | 133 |
| Sit-down restaurants | 58 | #128 of 387 | 8,730 | 60.2 | $700K | 105 | 2,583 |
| Barbershops | 58 | #130 of 387 | 921 | 6.4 | $1.7M | 89 | 71 |
| Convenience stores | 58 | #152 of 387 | 1,261 | 8.7 | $7.2M | 92 | 313 |
| Pet stores | 57 | #136 of 382 | 375 | 2.6 | $4.1M | 90 | 111 |
| Grocery and convenience stores | 57 | #152 of 387 | 2,572 | 17.7 | $3.5M | 105 | 1,028 |
| Home repair trades | 56 | #142 of 387 | 1,812 | 12.5 | $2.4M | 98 | 3,021 |
| Home inspectors | 55 | #93 of 243 | 101 | 0.7 | Index only | 103 | 156 |
| Restaurants and cafes | 55 | #153 of 387 | 15,275 | 105.3 | $400K | 108 | 7,737 |
| Collision repair and body shops | 55 | #164 of 381 | 563 | 3.9 | $3.2M | 103 | 422 |
| Property management | 54 | #150 of 374 | 477 | 3.3 | Index only | 103 | 897 |
| Salons, barbers and spas | 54 | #152 of 387 | 6,860 | 47.3 | $226K | 106 | 1,880 |
| Spas and skin care | 54 | #158 of 387 | 1,751 | 12.1 | $885K | 101 | 332 |
| Auto repair shops | 54 | #169 of 387 | 4,024 | 27.7 | $444K | 100 | 1,826 |
| House cleaning | 53 | #155 of 375 | 336 | 2.3 | $6M | 93 | 801 |
| Electricians | 52 | #178 of 383 | 380 | 2.6 | $11.4M | 95 | 1,228 |
| Coffee shops and cafes | 52 | #179 of 387 | 1,534 | 10.6 | $4M | 108 | 1,209 |
| Auto repair and car care | 52 | #192 of 387 | 6,808 | 46.9 | $263K | 98 | 2,725 |
| Grocery stores | 51 | #198 of 387 | 906 | 6.2 | $10.1M | 108 | 715 |
| Primary care and pediatrics | 50 | #201 of 387 | 1,048 | 7.2 | $1.9M | 106 | 2,802 |
| Optometrists and eye care | 50 | #203 of 386 | 635 | 4.4 | $3.1M | 99 | 286 |
| Real estate agents and brokers | 49 | #191 of 387 | 5,144 | 35.5 | Index only | 97 | 1,934 |
| Clothing and shoe stores | 49 | #212 of 387 | 2,210 | 15.2 | $1.3M | 99 | 1,199 |
| Clothing, shoes and laundry | 48 | #221 of 387 | 3,106 | 21.4 | $893K | 101 | 1,444 |
| Tire shops | 48 | #221 of 386 | 835 | 5.8 | $2.1M | 85 | 345 |
| Real estate | 47 | #216 of 387 | 6,578 | 45.4 | Index only | 96 | 3,731 |
| Fast food and sandwich shops | 47 | #217 of 387 | 2,221 | 15.3 | $2.8M | 90 | 3,907 |
| Bakeries and dessert shops | 46 | #237 of 387 | 1,516 | 10.5 | $4M | 97 | 1,312 |
| Dry cleaners | 45 | #166 of 272 | 172 | 1.2 | $16.1M | 103 | 167 |
| Pest control | 45 | #207 of 345 | 227 | 1.6 | $8.8M | 86 | 280 |
| HVAC and plumbing | 44 | #245 of 387 | 1,108 | 7.6 | $3.9M | 82 | 1,442 |
| Mortgage brokers and lenders | 43 | #239 of 373 | 856 | 5.9 | Index only | 81 | 359 |
| Nail salons | 41 | #279 of 387 | 1,053 | 7.3 | $1.5M | 88 | 763 |
| Dentists and orthodontists | 37 | #301 of 387 | 2,197 | 15.1 | $900K | 92 | 1,904 |
Household spending in the Riverside-San Bernardino-Ontario metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $1.8B | $1,232 | 129 |
| Gasoline and other fuels | $4.5B | $3,094 | 119 |
| Food away from home | $6.1B | $4,214 | 104 |
| Groceries | $9.1B | $6,284 | 99 |
| Personal care products and services | $1.6B | $1,069 | 106 |
| Child care and other personal services | $1.1B | $748 | 129 |
| Memberships, classes and admissions | $1.8B | $1,218 | 124 |
| Medical and dental services | $2B | $1,364 | 106 |
| Pets | $1.5B | $1,053 | 116 |
| Clothing, shoes and related services | $2.8B | $1,913 | 93 |
| Vehicle insurance | $3.2B | $2,177 | 111 |
| Home repairs, maintenance and insurance | $4.3B | $2,983 | 99 |
| Lawn care, cleaning and other household services | $2B | $1,384 | 98 |
| Rent and homeowner costs | $27.2B | $18,767 | 113 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Riverside-San Bernardino-Ontario metro area
- Population, 2025 estimate
- 4,769,007+3.5% since 2020
- Households
- 1,450,250
- Median age
- 36.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 2.2
- Land area
- 27,277 sq. mi.
- People per square mile
- 171
- Median household income
- $89,662+37.7% vs. 2015–2019, before inflation
- Average household income
- $114,388
- Median home value
- $536,300
- Jobs located here
- 1,656,299
- Daytime population
- 4,318,676Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Riverside-San Bernardino-Ontario metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Riverside-San Bernardino-Ontario metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Riverside-San Bernardino-Ontario metro area 2
- Riverside County, CA2,478,600 people
- San Bernardino County, CA2,197,104 people
Other markets based in California 12
- Los Angeles-Long Beach-Anaheim, CA metro area12,974,487 people
- San Francisco-Oakland-Fremont, CA metro area4,645,029 people
- San Diego-Chula Vista-Carlsbad, CA metro area3,288,774 people
- Sacramento-Roseville-Folsom, CA metro area2,426,388 people
- San Jose-Sunnyvale-Santa Clara, CA metro area1,969,337 people
- Fresno, CA metro area1,177,665 people
- Bakersfield-Delano, CA metro area915,075 people
- Oxnard-Thousand Oaks-Ventura, CA metro area837,469 people
- Stockton-Lodi, CA metro area797,334 people
- Modesto, CA metro area553,990 people
- Santa Rosa-Petaluma, CA metro area485,040 people
- Visalia, CA metro area478,693 people
Questions
How fast is the Riverside-San Bernardino-Ontario, CA metro area growing?
Population estimates put the Riverside-San Bernardino-Ontario metro area at 4,769,007 people in 2025, up 3.5% since 2020, in step with the U.S. (+3.1%). It has 1,450,250 households. Median household income rose 37.7% from the 2015–2019 survey, before inflation.
How much do households in the Riverside-San Bernardino-Ontario, CA metro area spend?
Households in the Riverside-San Bernardino-Ontario metro area spend about $27.2B a year on rent and homeowner costs, $9.1B on groceries and $6.1B on food away from home. Set against the U.S., households in the Riverside-San Bernardino-Ontario metro area spend the most on vehicle maintenance and repairs (an index of 129, where 100 is the U.S. average) and the least on clothing, shoes and related services (93).
Which business types have the highest market scores in the Riverside-San Bernardino-Ontario, CA metro area?
The highest Groundwork market scores in the Riverside-San Bernardino-Ontario metro area are for child care centers and preschools (85), veterinarians (84) and gas stations (82). The Riverside-San Bernardino-Ontario metro area ranks #11 of 387 scored metro areas for child care centers and preschools.
How does the Riverside-San Bernardino-Ontario, CA metro area compare with the U.S.?
The median household income in the Riverside-San Bernardino-Ontario metro area is $89,662 a year, 11% above the U.S. median of $80,734. The population rose 3.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $536,300, against $332,700 for the U.S. For its number of households, the Riverside-San Bernardino-Ontario metro area has the most map listings, relative to the U.S., for tire shops (53% above the U.S. rate) and the fewest for funeral homes (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Riverside-San Bernardino-Ontario metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Riverside-San Bernardino-Ontario metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in California · Every U.S. market · How we measure
Screening a site or an acquisition in the Riverside-San Bernardino-Ontario metro area?
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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.