Beauty and personal care · County · Massachusetts
Barbershops in Worcester County, MA
The barbershops in Worcester County, MA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #374 of 1,356 scored counties
#7 of 13 scored counties in Massachusetts
- Listings
- 224
- 18 chain locations (8%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $372.4M
- On personal care products and services · $1,109 a household
- Spending per listing
- $1.7M
- 12% below the U.S.
- Listings per 10k households
- 6.7
- 26% above the U.S.
- Population, 2025
- 888,502
- +3.7% since 2020
See the barbershops around any address in Worcester County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 224 barbershops in Worcester County. Chain locations make up 8% of them, against 12% across the U.S. That comes to 6.7 for every 10,000 households, 26% above the U.S. rate of 5.3.
At $1,109 per household (10% above the U.S. average), households in Worcester County spend about $372.4M a year on personal care products and services. That is about $1.7M of household spending for each shop on map listings, 12% below the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
Official counts show 14 businesses with payroll classed as barber shops in Worcester County in 2023. That is one for every 23,988 households, against one for every 16,589 across the U.S. Another 375 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $62K have gone to businesses classed as barber shops in Worcester County.
Population estimates put the population change in Worcester County from 2020 to 2025 at +3.7%, faster than the U.S. (+3.1%). Worcester County scores 64 (upper middle) on the Groundwork market score for barbershops, ranking #374 of 1,356 scored counties and #7 of 13 scored counties in Massachusetts.
How Worcester County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Worcester County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.7 | 6.0 | 5.3 |
| Spending per listing | $1.7M | $1.9M | $1.9M |
| Households per official establishment | 23,988 | 16,982 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +36.7% | +28.5% |
| Population growth, 2020–2025 | +3.7% | +2.4% | +3.1% |
| Spending per household on personal care products and services | $1,109 | $1,165 | $1,005 |
| Median household income | $95,939 | $103,960 | $80,734 |
| Groundwork market score | 64 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 14
- Employees, 2023
- 40
- Annual payroll, 2023
- $1.4M
- One-person businesses, 2023
- 375Businesses with no payroll
- Map listings, September 2026
- 22418 chain locations
- Listings at the U.S. rate for this spending
- 198The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $62K
SBA-backed loans to businesses classed as barber shops in Worcester County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Worcester County
- Population, 2025 estimate
- 888,502+3.7% since 2020
- Households
- 335,826
- Median age
- 41.3
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 1,511 sq. mi.
- People per square mile
- 574
- Median household income
- $95,939+28.5% vs. 2015–2019, before inflation
- Average household income
- $124,653
- Median home value
- $423,700
- Jobs located here
- 355,505
- Daytime population
- 797,239Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Worcester County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for barbershops, numbered among those based in Massachusetts, with Worcester County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 88 | 20 | 3.2 | $3.3M | +10.4% | #23 of 1,356 |
| 2Plymouth County, MA | 73 | 98 | 4.8 | $2.5M | +3.5% | #170 of 1,356 |
| 3Norfolk County, MA | 70 | 129 | 4.6 | $2.9M | +2.2% | #230 of 1,356 |
| 4Barnstable County, MA | 69 | 51 | 4.8 | $2.3M | +2.4% | #266 of 1,356 |
| 5Middlesex County, MA | 68 | 369 | 5.8 | $2.2M | +2.8% | #283 of 1,356 |
| 6Dukes County, MA | 64 | 5 | 6.6 | $1.9M | +3.1% | #372 of 1,356 |
| 7Worcester County, MA | 64 | 224 | 6.7 | $1.7M | +3.7% | #374 of 1,356 |
| 8Franklin County, MA | 63 | 10 | 3.2 | $3M | −0.3% | #382 of 1,356 |
| 9Bristol County, MA | 60 | 152 | 6.5 | $1.6M | +2.9% | #456 of 1,356 |
| 10Berkshire County, MA | 55 | 24 | 4.2 | $2.4M | −1.2% | #566 of 1,356 |
Other business types in Worcester County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas51
- Hair salons63
- Barbershops64
- Nail salons60
- Spas and skin care53
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Worcester County, MA?
There are 224 barbershops on map listings in Worcester County as of September 2026. 18 of them (8%) are chain locations. The listings count barbershops. Official counts show 14 businesses with payroll classed as barber shops in 2023. Official counts list 375 one-person businesses without payroll.
How much do households in Worcester County, MA spend on personal care products and services?
About $372.4M a year, or $1,109 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 224 barbershops on map listings, it comes to $1.7M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 335,826 households in Worcester County and national spending patterns by income.
How does Worcester County, MA compare with the U.S. for barbershops?
Worcester County has 6.7 barbershops per 10,000 households, 26% above the U.S. rate of 5.3. Spending per shop is $1.7M, 12% below the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Worcester County would have about 198, against 224 on map listings. There is one business with payroll in the industry for every 23,988 households, against one for every 16,589 across the U.S.
How fast is Worcester County, MA growing?
Population estimates put Worcester County at 888,502 people in 2025, up 3.7% since 2020, faster than the U.S. (+3.1%). It has 335,826 households. Median household income in Worcester County is $95,939, 19% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Worcester County scores 64 for barbershops (upper middle), #374 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Worcester County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Worcester County
Screening a site or an acquisition in Worcester County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Worcester County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.