County profile · Alabama
Lee County, AL market data
How Lee County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 189,881
- +8.6% since 2020
- Households
- 69,436
- Median household income
- $65,824
- +27.9% vs. 2015–2019, before inflation
- Median home value
- $262,200
- Jobs located here
- 64,944
- Highest market score
- 81
- Pet stores, #48 of 974 scored counties
A site report maps the competitors on map listings around any address in Lee County by name and distance, and the households and spending within reach. Or open the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lee County has an estimated 189,881 people and 69,436 households. Population estimates put the population change in Lee County from 2020 to 2025 at +8.6%, faster than the U.S. (+3.1%). Median household income in Lee County is $65,824, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.9%, before inflation.
Relative to the U.S., household spending in Lee County runs highest on vehicle insurance (an index of 132, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Of the business types scored in Lee County, pet stores (81), pet grooming and boarding businesses (80) and car washes and detailers (78) have the highest Groundwork market scores. For pet stores, that ranks #48 of 974 scored counties.
Lee County is part of the Auburn-Opelika metro area. Against the U.S., map listings per household run highest for pest control companies (64% above the U.S. rate) and lowest for spas and skin care studios (51% below the U.S. rate).
All 56 business types in Lee County
Highest Groundwork market score first. Each score compares Lee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pet stores | 81 | #48 of 974 | 10 | 1.4 | $5.9M | 129 | 3 |
| Pet grooming and boarding | 80 | #60 of 1,461 | 15 | 2.2 | $3.9M | 153 | 12 |
| Car washes and detailing | 78 | #80 of 1,451 | 20 | 2.9 | $3.3M | 130 | 7 |
| Insurance agencies | 77 | #301 of 2,272 | 97 | 14.0 | $1.8M | 147 | 48 |
| Electricians | 75 | #89 of 1,160 | 11 | 1.6 | $17M | 142 | 35 |
| Funeral homes | 75 | #129 of 1,472 | 6 | 0.9 | $1.3M | 191 | 4 |
| Auto repair and car care | 75 | #233 of 2,401 | 191 | 27.5 | $342K | 127 | 72 |
| House cleaning | 74 | #75 of 847 | 14 | 2.0 | $6.9M | 108 | 23 |
| Roofing and gutters | 74 | #113 of 1,177 | 21 | 3.0 | $8.9M | 105 | 4 |
| Grocery stores | 74 | #323 of 2,070 | 37 | 5.3 | $10.9M | 117 | 21 |
| Laundromats | 73 | #128 of 785 | 7 | 1.0 | $17.8M | 142 | 3 |
| Collision repair and body shops | 73 | #158 of 1,327 | 16 | 2.3 | $4.1M | 132 | 15 |
| Auto repair shops | 73 | #270 of 2,378 | 118 | 17.0 | $554K | 124 | 49 |
| Grocery and convenience stores | 73 | #367 of 2,402 | 116 | 16.7 | $3.5M | 102 | 33 |
| Chiropractors | 72 | #183 of 1,490 | 21 | 3.0 | $3.5M | 147 | 14 |
| Convenience stores | 70 | #445 of 2,261 | 60 | 8.6 | $6.7M | 85 | 12 |
| Spas and skin care | 69 | #247 of 1,769 | 39 | 5.6 | $1.5M | 172 | 12 |
| Pet businesses | 67 | #390 of 2,200 | 67 | 9.6 | $874K | 100 | 41 |
| Barbershops | 64 | #366 of 1,356 | 24 | 3.5 | $2.4M | 130 | Under 3 |
| Hair salons | 64 | #500 of 2,339 | 115 | 16.6 | $511K | 119 | 30 |
| Gas stations | 64 | #603 of 2,358 | 107 | 15.4 | $2M | 83 | 79 |
| Child care and preschools | 63 | #467 of 1,611 | 38 | 5.5 | $797K | 80 | 31 |
| Property management | 62 | #259 of 910 | 15 | 2.2 | Index only | 120 | 26 |
| Martial arts and dance studios | 62 | #329 of 1,334 | 20 | 2.9 | $2.3M | 116 | 17 |
| Dry cleaners | 61 | #145 of 507 | 5 | 0.7 | $24.9M | 159 | 9 |
| Pizza | 60 | #634 of 2,090 | 39 | 5.6 | $6.4M | 125 | 178 |
| Landscaping and lawn care | 59 | #492 of 1,493 | 41 | 5.9 | $2.4M | 81 | 75 |
| Tire shops | 59 | #559 of 1,530 | 32 | 4.6 | $2M | 82 | 10 |
| Bakeries and dessert shops | 59 | #581 of 1,889 | 49 | 7.1 | $5.1M | 122 | 49 |
| Nail salons | 58 | #465 of 1,328 | 38 | 5.5 | $1.5M | 93 | 7 |
| Physical therapy | 58 | #512 of 1,422 | 33 | 4.8 | $2.2M | 93 | 19 |
| Home repair trades | 58 | #679 of 2,057 | 91 | 13.1 | $2.1M | 85 | 96 |
| Salons, barbers and spas | 58 | #754 of 2,385 | 221 | 31.8 | $266K | 125 | 51 |
| Optometrists and eye care | 56 | #525 of 1,302 | 24 | 3.5 | $3.1M | 98 | 12 |
| Coffee shops and cafes | 55 | #817 of 2,063 | 63 | 9.1 | $3.9M | 106 | 42 |
| Home inspectors | 54 | #172 of 415 | 5 | 0.7 | Index only | 76 | 4 |
| Primary care and pediatrics | 53 | #753 of 1,656 | 47 | 6.8 | $1.6M | 88 | 72 |
| Lawn, cleaning and pest control | 53 | #760 of 1,771 | 71 | 10.2 | $1.4M | 81 | 116 |
| Yoga, Pilates and fitness studios | 52 | #350 of 777 | 10 | 1.4 | $4.7M | 116 | 26 |
| Clothing, shoes and laundry | 51 | #1,100 of 2,210 | 120 | 17.3 | $1M | 118 | 73 |
| Dentists and orthodontists | 50 | #947 of 1,886 | 70 | 10.1 | $1.1M | 107 | 49 |
| Real estate agents and brokers | 50 | #1,065 of 2,176 | 164 | 23.6 | Index only | 112 | 64 |
| HVAC and plumbing | 49 | #915 of 1,707 | 59 | 8.5 | $3.2M | 67 | 57 |
| Clothing and shoe stores | 49 | #1,095 of 2,087 | 95 | 13.7 | $1.3M | 103 | 61 |
| Gyms, studios and classes | 49 | #1,107 of 2,088 | 74 | 10.7 | $635K | 96 | 43 |
| Veterinarians | 47 | #835 of 1,485 | 33 | 4.8 | $1.8M | 65 | 26 |
| Restaurants and cafes | 47 | #1,317 of 2,405 | 680 | 97.9 | $365K | 98 | 356 |
| Sit-down restaurants | 47 | #1,334 of 2,405 | 403 | 58.0 | $616K | 93 | 132 |
| Gyms | 46 | #1,058 of 1,792 | 44 | 6.3 | $1.1M | 82 | 26 |
| Real estate | 46 | #1,313 of 2,229 | 222 | 32.0 | Index only | 104 | 117 |
| Doctors, dentists and clinics | 43 | #1,554 of 2,394 | 552 | 79.5 | $133K | 88 | 166 |
| Mortgage brokers and lenders | 42 | #598 of 887 | 38 | 5.5 | Index only | 68 | 12 |
| Fast food and sandwich shops | 42 | #1,446 of 2,222 | 104 | 15.0 | $2.4M | 78 | 178 |
| Pest control | 39 | #503 of 699 | 16 | 2.3 | $6.1M | 59 | 18 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.4 | $24.6M | 100 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.3 | $32.7M | Too few | 6 |
Household spending in Lee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $65.3M | $941 | 98 |
| Gasoline and other fuels | $211.2M | $3,041 | 117 |
| Food away from home | $248.1M | $3,573 | 88 |
| Groceries | $402.1M | $5,790 | 92 |
| Personal care products and services | $58.7M | $846 | 84 |
| Child care and other personal services | $30.3M | $436 | 75 |
| Memberships, classes and admissions | $47M | $677 | 69 |
| Medical and dental services | $73.7M | $1,061 | 82 |
| Pets | $58.6M | $844 | 93 |
| Clothing, shoes and related services | $124.7M | $1,796 | 87 |
| Vehicle insurance | $179M | $2,578 | 132 |
| Home repairs, maintenance and insurance | $187.3M | $2,698 | 89 |
| Lawn care, cleaning and other household services | $97M | $1,396 | 99 |
| Rent and homeowner costs | $1B | $14,460 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lee County
- Population, 2025 estimate
- 189,881+8.6% since 2020
- Households
- 69,436
- Median age
- 36.7
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 608 sq. mi.
- People per square mile
- 298
- Median household income
- $65,824+27.9% vs. 2015–2019, before inflation
- Average household income
- $90,204
- Median home value
- $262,200
- Jobs located here
- 64,944
- Daytime population
- 179,619Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
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- Russell County, AL58,811 people
- Macon County, AL18,691 people
- Tallapoosa County, AL40,938 people
- Bullock County, AL10,058 people
- Randolph County, AL22,510 people
- Elmore County, AL89,526 people
- Barbour County, AL24,643 people
Questions
How fast is Lee County, AL growing?
Population estimates put Lee County at 189,881 people in 2025, up 8.6% since 2020, faster than the U.S. (+3.1%). It has 69,436 households. Median household income rose 27.9% from the 2015–2019 survey, before inflation.
How much do households in Lee County, AL spend?
Households in Lee County spend about $1B a year on rent and homeowner costs, $402.1M on groceries and $248.1M on food away from home. Set against the U.S., households in Lee County spend the most on vehicle insurance (an index of 132, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
Which business types have the highest market scores in Lee County, AL?
The highest Groundwork market scores in Lee County are for pet stores (81), pet grooming and boarding businesses (80) and car washes and detailers (78). Lee County ranks #48 of 974 scored counties for pet stores.
How does Lee County, AL compare with the U.S.?
The median household income in Lee County is $65,824 a year, 18% below the U.S. median of $80,734. The population rose 8.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $262,200, against $332,700 for the U.S. For its number of households, Lee County has the most map listings, relative to the U.S., for pest control companies (64% above the U.S. rate) and the fewest for spas and skin care studios (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Lee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in Lee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.